In this conversation with Mark Schaefer, we dive deep into higher education marketing, enrollment, and alumni relations and explore how AI can help us connect more effectively with all of our audiences.
Episode prompt: You are a content marketing expert with a deep understanding of target audiences and personas.
I'm going to ask you to create an ideal persona for [target audience] for [url]
Use the information at these links [URLs about that persona, about page on target site, strategic priorities content] and from the attached files [any low-risk data that can be uploaded]. Include information on their priority initiatives (what are 5-10 things they spend their time, money, thoughts on), success factors (what 5-10 things would indicate success for them in their education and life), perceived barriers (what things would keep them from attending the university), decision criteria (what are the main factors in their final choice), and decision process/journey (what steps do they go through, what questions do they ask, and what content do they consume on their decision process.
Please create the persona for [target audience] for [url]. Take your time.
Guest Name: Mark Schaefer, Executive Director, Shafer Marketing Solutions
Guest Social: https://www.linkedin.com/in/markwschaefer/
Guest Bio:
https://businessesgrow.com/social-media-speaker/meeting-planner-resources/
Mark Schaefer is a globally-recognized keynote speaker, futurist, business consultant, and author.
Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions.
He studied under Peter Drucker for three years and has advanced degrees in marketing and organizational development. Mark holds seven patents and is a faculty member of the graduate studies program at Rutgers University. His blog and podcast -- The Marketing Companion -- are at the top of the charts in the marketing field.
Customized for every audience, Mark’s inspiring and memorable programs specialize in marketing and strategies for digital marketing, social media, and personal branding. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK Government.
Mark is the bestselling author of 10 path-finding books including the first book ever written on influence marketing. Mark’s books are used as textbooks at more than 50 universities, have been translated into 15 languages, and can be found in more than 750 libraries worldwide.
Mark is also a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a contributing columnist to The Harvard Business Review, and Entrepreneur Magazine.
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Connect With Our Host:
Brian Piper
https://www.linkedin.com/in/brianwpiper/
About The Enrollify Podcast Network:
AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
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