AI is booming, VR is evolving, and AR is exploding into the real world—but most of it still feels underwhelming.
On this week’s episode of TechMagic, host Lee Kebler welcomes Andrew Schwartz while host Cathy Hackl is away. Andrew is the Director of Metaverse Engineering at Nike, and together, they unpack the realities behind today’s AI hype cycle, revealing why generative AI can feel both astonishing and underwhelming. They explore brand risks in AI-driven content, the fight against AI slop in music distribution, and the long road to mainstream VR and AR adoption. Andrew and Lee also break down Pokémon GO’s execution-first success and the rise of identity-based tech, from digital product passports to personalized, location-aware experiences, offering a clear-eyed look at what truly comes next in immersive technology.
Come for the tech and stay for the magic!
Andrew Schwartz Bio
Andrew Schwartz is a technology strategist and the Director of Metaverse Engineering at Nike, where he pioneered emerging technology integration within the Technology Innovation Office. Having coined the title "godmother of the metaverse" for industry luminary Cathy Hackl, Andrew brings deep expertise in blockchain identity, XR/AR/VR technologies, and spatial computing.
Andrew Schwartz on LinkedIn
Key Discussion Topics:
Hosted on Acast. See acast.com/privacy for more information.
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AI is booming, VR is evolving, and AR is exploding into the real world—but most of it still feels underwhelming.
On this week’s episode of TechMagic, host Lee Kebler welcomes Andrew Schwartz while host Cathy Hackl is away. Andrew is the Director of Metaverse Engineering at Nike, and together, they unpack the realities behind today’s AI hype cycle, revealing why generative AI can feel both astonishing and underwhelming. They explore brand risks in AI-driven content, the fight against AI slop in music distribution, and the long road to mainstream VR and AR adoption. Andrew and Lee also break down Pokémon GO’s execution-first success and the rise of identity-based tech, from digital product passports to personalized, location-aware experiences, offering a clear-eyed look at what truly comes next in immersive technology.
Come for the tech and stay for the magic!
Andrew Schwartz Bio
Andrew Schwartz is a technology strategist and the Director of Metaverse Engineering at Nike, where he pioneered emerging technology integration within the Technology Innovation Office. Having coined the title "godmother of the metaverse" for industry luminary Cathy Hackl, Andrew brings deep expertise in blockchain identity, XR/AR/VR technologies, and spatial computing.
Andrew Schwartz on LinkedIn
Key Discussion Topics:
Hosted on Acast. See acast.com/privacy for more information.
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