The news industry is at a crossroads as artificial intelligence (AI) becomes increasingly involved in generating human-written content. Open AI, the developer of Chat GPT, a popular chatbot, is seeking high-quality data from news publishers to train its AI models. However, some publishers are taking a defensive stance, filing lawsuits and blocking access to their material to protect their copyrighted content. Despite the legal battles, Open AI has managed to strike partnerships with news publishers, offering them a new revenue stream in return for access to content and expertise. The balance of power between AI and the media remains uncertain, but the evolving nature of AI products makes it challenging for publishers to anticipate their future needs.