AI in Marketing

Welcome to 'AI in Marketing' podcast where we uncover the latest news and trends in the world of AI. In this episode, we delve into the innovative marketing strategies undertaken by Sephora in the sports sector to broaden their consumer base. We discuss the significant debate sparked by OpenAI's recent reorganization plan and what it means for AI safety, investor returns and its strained relationship with entrepreneur Elon Musk. We evaluate a key finding from Amazon Web Services (AWS) study that revealed generative AI as the top budget priority for IT leaders in 2025, and discuss IBM's workforce changes spurred by AI investments. Finally, we talk about Microsoft's new AI agent created to simplify the user experience on Windows 11. Tune in to learn more about these intriguing developments in AI.

https://www.getvoicestream.com/

https://www.nytromarketing.com/

https://www.windowscentral.com/software-apps/windows-11/windows-11-settings-ai-agent-announcement-2025

https://www.marketingbrew.com/stories/2025/04/30/sephora-basketball-running-point-unrivaled-wnba

https://www.nytimes.com/2025/05/06/business/dealbook/altman-openai-plan-b.html

https://venturebeat.com/ai/aws-report-generative-ai-overtakes-security-in-global-tech-budgets-for-2025/

https://www.pymnts.com/artificial-intelligence-2/2025/ibm-ceo-hr-layoffs-due-to-ai-led-to-more-investment-in-other-roles/

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Join us on "AI in Marketing" as we delve into the latest developments in the world of Artificial Intelligence and its impact on the marketing industry. In this episode, we discuss the recent transition at AI startup 11x, exploring the challenges they've faced and their strategic shift towards a broad platform strategy. We examine the global marketing landscape amidst uncertain tariffs and how agencies like Kepler are advising brands to adapt. Hear about a major European initiative aimed at fostering scientific research and attracting talent. We also cast light on controversy at the A Million Lives Festival in Baltimore, dubbed the "Fyre Festival of BookTok". Finally, we talk about Recraft, a buzzing San Francisco startup that recently secured $30 million in funding for its flourishing AI image model. Tune in for these captivating stories and more.

https://www.getvoicestream.com/

https://www.nytromarketing.com/

https://techcrunch.com/2025/05/05/11x-ceo-hasan-sukkar-steps-down/

https://www.marketingbrew.com/stories/2025/04/29/agencies-brands-tariffs-scenario-planning

https://gizmodo.com/europe-unveils-565-million-plan-to-attract-scientists-from-u-s-as-trump-defunds-basic-research-2000598127

https://techcrunch.com/2025/05/05/a-stealth-ai-model-beat-dall-e-and-midjourney-on-a-popular-benchmark-its-creator-just-landed-30m/

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Tune into "AI in Marketing" as we delve into fascinating stories from the intersection of AI, technology, and society.

First, we discuss Duolingo's aggressive move towards AI, replacing contractors with machine learning models, with Brian Merchant providing insights into what this may mean for the broader job market.

Next, we dive into the societal implications of AI as it permeates various sectors from healthcare to the arts, potentially making human involvement obsolete.

The conversation then takes a controversial spin, discussing President Trump's use of AI-generated imagery on Truth Social, leading to an online uproar.

On the tech front, we'll uncover Microsoft's decision to discontinue Skype, firmly placing their bets on Microsoft Teams.

Finally, we explore the ambitious partnership of Uber Technologies and Momenta, aiming to bring autonomous self-driving cars to numerous international markets.

Join us for a thought-provoking journey through the world of AI, exploring its various implications, potential benefits, and looming challenges.

https://www.getvoicestream.com/

https://www.nytromarketing.com/

https://techcrunch.com/2025/05/04/is-duolingo-the-face-of-an-ai-jobs-crisis/

https://www.theguardian.com/books/2025/may/04/the-big-idea-can-we-stop-ai-making-humans-obsolete

https://mashable.com/article/trump-ai-pope-image-truth-social

https://www.techrepublic.com/article/microsoft-skype-shutting-down/

https://www.automotiveworld.com/news-releases/uber-and-momenta-announce-strategic-agreement-for-robotaxi-deployment/

```

About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

In this episode of the AI in Marketing podcast, we delve into significant advancements and trends in AI technology, starting with Chinese startup DeepSeek's launch of its AI model, Prover-V2, and its potential implications for the industry. We also discuss Google's recent move to make its AI Mode in Search available to all U.S users, enhancing search capabilities and user experience. Then, we examine Mark Zuckerberg's ambitious vision for leveraging AI in ad creation and management, which could disrupt traditional advertising industries. In the world of small business, we highlight the challenges posed by tariff changes on companies like Pashion Footwear, spotlighting their creative strategies to counteract these impacts. Lastly, we touch on how social media platforms like TikTok are becoming key channels for talent incubation and the creation of original TV series.

https://www.getvoicestream.com/

https://www.nytromarketing.com/

https://www.indexbox.io/blog/deepseek-unveils-prover-v2-ai-model-amidst-rising-competition/?utm_source=perplexity

https://www.searchenginejournal.com/google-ai-mode-exits-waitlist-now-available-to-all-us-users/545830/?utm_source=perplexity

https://www.theverge.com/meta/659506/mark-zuckerberg-ai-facebook-ads

https://www.marketingbrew.com/stories/2025/05/01/tariffs-de-minimis-pashion-footwear-haley-pavone

https://techcrunch.com/2025/05/01/peacock-trained-tiktokers-to-make-content-and-now-four-creators-are-getting-original-series/

```

About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Welcome to AI in Marketing, your hub for the latest AI news in the ever-evolving marketing landscape. In today's episode, we delve into the use of AI in an innovative BBC Maestro course offering writing insights from the legendary Agatha Christie, shown through restored audio and licensed images. Next up, we discuss human vs. digital PR relations in the wake of a contentious encounter between a Congresswoman and a voter that rapidly spiraled into a media storm.

Then, we'll tackle a study on the increasing vulnerability of AI-generated coding, revealing that almost a fifth of package dependencies were "hallucinated" or non-existent. We move on to Google's recent update of its Gemini chatbot app, which introduces advanced image creation tools enabling users to modify AI-produced pictures.

Lastly, we'll delve into LTK, a social commerce platform aiming to provide a stable space for creators amidst the uncertain nature of traditional social media platforms. Tune in for our cutting-edge discussion on these topics and stay ahead of the curve in the world of AI in marketing.

https://www.getvoicestream.com/

https://www.nytromarketing.com/

https://www.theguardian.com/books/2025/apr/30/bbc-harnesses-ai-to-create-writing-classes-given-by-agatha-christie

https://www.prdaily.com/behind-the-headlines-helping-my-friend-through-a-48-hour-media-firestorm/

https://www.wired.com/story/ai-code-hallucinations-increase-the-risk-of-package-confusion-attacks/

https://techcrunch.com/2025/04/30/googles-gemini-chatbot-gets-upgraded-image-creation-tools/

https://www.marketingbrew.com/stories/2025/04/28/ltk-post-social-platform-tiktok-ban-affiliate-marketing

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

"AI in Marketing" explores how Artificial Intelligence is shaping industries and cultures. In this episode, we unpack Amazon CEO Andy Jassy's investor letter highlighting AI's transformative role in sectors like customer service, healthcare, and finance. We also analyze the geopolitical tensions spurred by France's accusations against Russia for a series of high-profile cyberattacks, and the implications for cybersecurity. Then, we discuss OpenAI's rollback of a controversial update to ChatGPT's AI model, following user complaints about its overly agreeable nature. We delve into a study by Cornell University unearthing a Western bias in AI writing tools and its impact on cultural nuance. Finally, we examine the brand activism of Ben & Jerry's amid pressures from its parent company, Unilever. Tune in to understand how AI, cybersecurity, and brand positioning are influencing the marketing landscape.

https://www.getvoicestream.com/

https://www.nytromarketing.com/

https://www.marketingbrew.com/stories/2025/03/20/ben-and-jerry-s-social-strategy-brand-activism

https://cybersecuritynews.com/airplay-zero-click-rce-vulnerability/amp/

https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ceo-andy-jassy-ai

https://www.theverge.com/politics/658222/france-russia-cyberattacks-fancy-bear-apt28-macron-leaks

https://mashable.com/article/openai-rolls-back-sycophant-chatgpt-update

https://www.fastcompany.com/91324551/chatgpt-generative-gen-ai-writing-american-western-bias-culture-study

```

About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Join us for today's episode of "AI in Marketing" as we delve into a variety of topical stories from around the globe. We kick off with an unexpected blackout that swept through Spain, Portugal and parts of France, disrupting daily life and highlighting the need for reliable grid stability. Next, we examine the intricate facets of launching a mobile app successfully and emphasize the importance of a detailed Go-to-Market strategy.

Staying on the innovation wave, we shine a spotlight on indie band Bon Iver and their unconventional marketing methods, resulting in a successful album launch. Then, we shift our attention to the fast-paced world of AI with Alibaba's unveiling of Qwen3, an impressive range of AI reasoning models that are giving industry veterans a run for their money.

To wrap up, we delve into a breakthrough in Alzheimer's research where artificial intelligence played a pivotal role in identifying a gene thought to be a causative factor in the disease. Tune in for all these stories and more on “AI in Marketing.”

https://www.getvoicestream.com/

https://www.nytromarketing.com/

https://www.wired.com/story/europe-blackout-spain-portugal-power-outage/

https://martech.zone/mobile-app-adoption-strategy

https://www.marketingbrew.com/stories/2025/04/23/the-story-behind-that-bon-iver-canned-salmon

https://techcrunch.com/2025/04/28/alibaba-unveils-qwen-3-a-family-of-hybrid-ai-reasoning-models/

https://today.ucsd.edu/story/ai-helps-unravel-a-cause-of-alzheimers-disease-and-identify-a-therapeutic-candidate

```

About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Join us for the latest edition of "AI in Marketing" where we analyze the applications and implications of Artificial Intelligence in our everyday lives. First, we delve into how Chinese internet users leverage AI to mock US leaders. We also discuss Yuval Noah Harari's book _Nexus_, where he explores the enduring value of emotional intelligence, creativity, and human minds even in an AI-dominated world. We cover Google's new Gemini AI, a tool that summarizes YouTube videos, highlighting a blend of marketing and technology. We also touch on a legal matter, as social media giant Meta faces lawsuits in Ghana over distress caused to their content moderators. Continuing with courtroom drama, a lawyer representing MyPillow's founder is in hot water over AI-generated false citations. Lastly, we discuss the rise of grid-scale battery storage technology in the US energy landscape, exhibiting how AI and technology influence broader sectors. Be sure to tune in.

https://www.getvoicestream.com/

https://www.nytromarketing.com/

https://www.nytimes.com/2025/04/24/business/china-trump-vance.html

https://www.google.com/books/edition/Nexus/PYvsEAAAQBAJ?hl=en&gbpv=1&pg=PP9&printsec=frontcover

https://www.wired.com/story/how-to-use-gemini-ai-to-watch-and-summarize-youtube-videos-for-you/

https://www.theguardian.com/technology/2025/apr/27/meta-faces-ghana-lawsuits-over-impact-of-extreme-content-on-moderators

https://gizmodo.com/lawyer-for-mypillow-founder-filed-ai-generated-brief-with-nearly-30-bogus-citations-2000594743

https://www.wired.com/story/grid-scale-battery-storage-is-quietly-revolutionizing-the-energy-system

```

About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Welcome to "AI in Marketing", where every week, we dive into the role Artificial Intelligence plays across myriad sectors. In today's episode, we're spanning the globe with exciting updates:

We kick off with a groundbreaking discovery as AI models prove superior to PhD-level virologists in laboratory settings. We discuss how AI could revolutionize disease research and vaccine development while also touching on biosecurity concerns amid fears of bioweapons creation.

Moving over to the software sector, we evaluate Google's Gemini AI's struggle to keep pace with competitors like OpenAI's ChatGPT and Meta AI. We break down the user stats and growth revealed in a recent antitrust lawsuit while discussing Google's position in the competitive landscape.

On the hardware end, we delve into rumors about iPhone 17 Pro's RAM upgrades, aimed at enhancing AI capabilities and Apple Intelligence's ongoing evolution. We dissect Apple's strategic focus on merging hardware upgrades with AI functionalities.

Shifting gears, we spotlight brands like Califia Farms and Tony’s Chocolonely, who remain committed to sustainability amidst changing political landscapes. We highlight their eco-focused strategies and marketing efforts, emphasizing the growing consumer preference for green brands.

Finally, we explore the intriguing world of AI avatars, witnessing how they're reinventing content creation across industries. We examine the advancements in avatar realism, their applications, and what the future holds for these digital entities in terms of integration and potential for real-time virtual communication.

Tune in to explore the intersection of AI

https://www.getvoicestream.com/

https://www.nytromarketing.com/

https://newsletter.safe.ai/p/ai-safety-newsletter-52-an-expert

https://9to5google.com/2025/04/23/google-gemini-monthly-users-count-court-hearing/

https://bgr.com/tech/top-insider-says-iphone-17-pro-models-will-have-12gb-of-ram/

https://www.marketingbrew.com/stories/2025/04/23/environmental-rollbacks-tariffs-tony-s-chocolonely-califia-farms-strategy

https://a16z.com/ai-avatars/

```

About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

"AI in Marketing" takes you through a week of distinct advancements and trends in artificial intelligence, focusing on its marketing applications. In this episode, catch up on OpenAI's upcoming language model release, their partnership with The Washington Post, and their new open-source strategy. We delve into the disturbing use of AI by ransomware groups DragonForce and Anubis and then discuss Hugging Face's dataset for detecting bias in AI across languages. Learn about Instagram Threads' global ad rollout and wrap up with insights on Microsoft's vision for AI integration in workplaces. Stay informed about AI's dynamic influence on marketing.

https://www.getvoicestream.com/

https://www.nytromarketing.com/

https://www.thewrap.com/openai-washington-post-chatgpt-search-results-deal/

https://techcrunch.com/2025/04/23/openai-seeks-to-make-its-upcoming-open-ai-model-best-in-class/

https://www.darkreading.com/data-privacy/ransomware-gangs-innovate-new-affiliate-models

https://techcrunch.com/2025/04/23/government-censorship-comes-to-bluesky-but-not-its-third-party-apps-yet/

https://www.wired.com/story/ai-bias-spreading-stereotypes-across-languages-and-cultures-margaret-mitchell/

https://www.fastcompany.com/91321533/microsoft-thinks-ai-colleagues-are-coming-soon

```

About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.