“Ultimately, it's the people that determine the success or the failure of technology, not the technology itself.”

The latest report by Arktic Fox and Six Degrees dives deep into why brands and retailers will only win in retail media, personalization, and AI if they pair rising investment with stronger data foundations and better product content.

Teresa Sperti, Director at Arktic Fox, sits down with Jeremy Goldman to discuss how achieving these results ultimately requires credible measurement alongside teams capable of turning technology into execution.

Inside the episode:

- Why brands are shifting away from marketing to humans and moving towards optimizing for AI-driven discovery and decision-making

- How brands can shift their tech approach toward loyalty and personalization

- Why retailers need to invest in eCommerce and stronger digital shelf capability to defend share and improve performance

- Why brands must better prepare their talent, as companies are currently buying technology faster than they are building the organizational skills to run it

Don't let your technology investments outpace your team's capabilities. Listen to the full podcast episode above to bridge the execution gap.