E1011: Why the rise of AI-built ("vibe coded") websites is going to make SEO easier, despite the slight increase in websites properly targeting keywords.

Most people think AI will increase competition because it makes it faster to create pages targeting keywords. That part is true. But they're missing the more important point: most AI-generated pages are not built to convert, and that creates an opportunity.

I walk through a real example from a company I'm funding, where we used AI to build a site from scratch and then had to rethink the entire approach. The result led to a clear strategy for using AI the right way in SEO.

We cover: - Why AI-generated pages will rank but often fail to convert - How anchoring affects the way you build pages with AI - The difference between letting AI create everything versus using it as an assistant - Why outlining your pages yourself leads to better engagement and conversions - How better structure improves link building, branding, and outreach - Why engagement signals like click-through rate, bounce rate, and time on page matter more - How to think about search intent beyond what AI generates - The process we use to build higher-converting pages - Writing page structure manually before using AI - Using AI to refine and improve clarity instead of generating from scratch - Reviewing pages for benefits, completeness, and positioning - Adding elements like FAQs, testimonials, and strong calls to action - Why topical authority improves when pages are planned intentionally - How to align SEO pages with link building, outreach, and overall marketing

The main idea is simple: AI is a powerful assistant, but a poor architect.

If you rely on it to generate entire pages, you'll likely end up with content that ranks but doesn't perform. If you guide it with clear structure and intent, you can outperform fully AI-generated competitors.

If you're doing SEO right now, this change in thinking is worth paying attention to.

🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Vibe Coding Changes SEO 00:50 Real Project Case Study 01:41 Why AI Pages Convert Worse 02:11 Anchoring Explained 05:30 Better Workflow With AI 05:50 Outline to Publish Process 07:33 Rankings vs Conversions 08:08 Beating Vibe Coded Brands 09:27 Wrap Up

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #aiseo #digitalmarketing #seo