Well…it’s here folks. From the back roads of the digital countryside to the clubs of London, AI music has finally hit the charts. And the major labels, which had spent much of the last few years promising that they would do everything in their power to protect their artists’ rights and intellectual property and humanity have…signed deals with the major AI companies behind it?

We don’t want to say we told you so but…well…we did. To get a handle on what’s been happening, we consider a bevy of Very Threatening Lawsuits, talk through some recent lawsuit-squashing deals, and unpick the heavy-handed playbook that Universal, Sony, and Warner are running on yet another pack of VC-backed tech bros. Nice generative AI company you got there. Shame if anyone were to accuse it of copyright infringement.

But beyond the revenue streams, cultural influence, and never-to-be-officially-discussed buckets of settlement cash that these tactics promise, the latest developments also reveal hints of what the majors see as the future of AI music: A Walled Garden of user-generated content? A licensing bonanza? A cudgel against Spotify? A slop halo? (Don’t worry—we’ll explain that last one). Come for the rise of the musical replicants and the (potential) fall of the digital squatters. Stay for what all of this might do to a new generation of listeners.

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