What happens when survey-based consumer research gets replaced by real-time, AI-orchestrated insight?

At GroceryShop 2025, host Kirat Anand sits down with Trevor Sumner, CEO of iGenie.ai, to unpack how the company is redefining a $35B insights industry.

They explore:

- Why traditional surveys fail — and why 70% of responses are unusable

- How iGenie analyzes billions of real consumer signals across search, social, video, and reviews

- How AI-driven insight accelerates innovation cycles from 18 months to 2–3 months

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