E834: Is "AI SEO" (a.k.a. GEO - Generative Engine Optimization) actually a thing… or just another hype bubble?

I break down a viral LinkedIn post outlining 10 reasons why GEO isn't real - and why so many marketers are wasting time chasing AI SEO strategies that don't move the needle.

You'll learn: - The truth behind AI Overviews and their real search visibility - Why optimizing for ChatGPT or Perplexity doesn't make sense - How to use comparison pages and review strategies that work for both SEO and AI models - What's just hype vs what's proven to get traffic, leads, and customers

If you care about ranking in Google, staying ahead of AI, and doing SEO that actually works, this one's for you.

⭐️ The 10 reasons LinkedIn post - https://www.linkedin.com/posts/jacarson85_10-reasons-why-geo-the-ai-seo-acronym-activity-7383403719012352000-vYER/

⭐️ Fake publication dates influencing AI - https://www.linkedin.com/feed/update/urn:li:activity:7381667464750989312/

⭐️ ChatGPT user statistics - https://fonzi.ai/blog/chatgpt-user-statistics

⭐️ Search engines vs AI stats - https://datos.live/report/state-of-search-q2-2025/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to GEO and Episode Overview 00:51 Debunking GEO: 10 Reasons Why It's Not a Thing 03:46 SEO Strategies That Work for Both SEO and AI 07:43 Effective Comparison Pages for SEO and AI 10:26 Leveraging Customer Reviews for SEO and AI 12:00 Conclusion and Course Promotion

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#generativeengineoptimization #searchengineoptimization #digitalmarketing #performancemarketing