AI slop? Not so fast. This week on Lab Grown Marketing, Jon and Peter make the case that AI isn’t cheapening marketing — it’s upgrading it. From voice-first workflows to a sudden boom in “storytelling” jobs, the guys explore why the real productivity unlock of AI isn’t faster typing… it’s better thinking, spoken out loud.

They kick things off From the Feed with a surprising Wall Street Journal signal: job postings for storytellers are exploding. Why now? Because when content becomes infinite, narrative coherence becomes scarce — and valuable.

In Million Dollar Data, Jon shares fresh synthetic research showing just how bad most companies are at telling a clear story (spoiler: only 6% think they do it well), and why committees, fear, and diluted positioning keep killing narrative power.

Finally, in the Synthetic Salon, a very-not-Morgan-Housel guest drops a simple but dangerous idea: the best story wins. In a world where products are copyable and content is free, storytelling isn’t fluff — it’s the moat.

If you’re still typing your way through the AI revolution… this episode might convince you to start talking instead.