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India's media and entertainment industry is actively exploring new frontiers in AI. From JioHotstar's dedicated AI content division to Kishore Lulla's $150 million Eros Innovation play, the country's biggest streaming and production companies are building AI studios from the ground up. The economics are hard to ignore, production costs down 60-70%, delivery timelines cut by half. But beyond micro dramas, the ambition stretches to web series, animation, and films. Host Anirban Chowdhury, ET's in house entertainment journalist and film critic Rajesh N Naidu and JioHotstar's chief architect Vijay Seshadri explains the three pillars powering the platform's AI strategy.
You can follow Anirban Chowdhury on his social media: X and Linkedin
Check out other interesting episodes like: Mythos Blocked: When AI Becomes a Weapon of State, India wants manufacturing at 25% of GDP — will AI in factories help?, The Gold That Wasn't There: Inside SEBI's Case Against Rajesh Exports, Hills of Brew, Semaglutide Goes Generic: Big Pharma’s Moat Breaks and much more.
Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.
See omnystudio.com/listener for privacy information.
By The Economic Times4.6
1010 ratings
India's media and entertainment industry is actively exploring new frontiers in AI. From JioHotstar's dedicated AI content division to Kishore Lulla's $150 million Eros Innovation play, the country's biggest streaming and production companies are building AI studios from the ground up. The economics are hard to ignore, production costs down 60-70%, delivery timelines cut by half. But beyond micro dramas, the ambition stretches to web series, animation, and films. Host Anirban Chowdhury, ET's in house entertainment journalist and film critic Rajesh N Naidu and JioHotstar's chief architect Vijay Seshadri explains the three pillars powering the platform's AI strategy.
You can follow Anirban Chowdhury on his social media: X and Linkedin
Check out other interesting episodes like: Mythos Blocked: When AI Becomes a Weapon of State, India wants manufacturing at 25% of GDP — will AI in factories help?, The Gold That Wasn't There: Inside SEBI's Case Against Rajesh Exports, Hills of Brew, Semaglutide Goes Generic: Big Pharma’s Moat Breaks and much more.
Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.
See omnystudio.com/listener for privacy information.

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