Nathan Schlaffer from Marketing Mate into the world of AI and its implications in B2B marketing and sales. We discuss how a SaaS company used AI to generate marketing materials swiftly, how to make AI's role in your marketing effective, overcome challenges, and avoid mistakes in AI usage.

Additionally, we explore the more complex aspects like preventing AI from fabricating information and using AI to personalize content at scale. Nathan also shares his recommendations on how to leverage AI for your marketing plans and his company's approach towards AI.

What You’ll Learn:

• Challenges in B2B marketing that led to creating Marketing Mate
• Marketing Mate as an AI platform for B2B marketing
• The LEAD framework for buyer-centric AI
• Personalizing AI content for your specific buyer personas
• Example of a prospect email sequence formatted for AI
• Having Marketing Mate handle prompts instead of the user
• Feeding AI with source data instead of letting it make up facts
• Using AI to create consistent messaging across the organization
• Enabling sales teams with AI-generated content and assets

Connect with Nathan Schlaffer:

• Website
• Linkedin

Resources

• Connect with Ian
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• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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