In this episode, Gualter talked about the principal strategy for business owners, real estate owners, investors, and operators of their personal life. This is to Double Down on Your Marketing. The idea of marketing is not the first thing that you thought of when you came into real estate, right? Apparently, you will turn out to be a marketer. Take it from Gualter’s experience, after he got his license, he has been doing marketing for the last ten years and he was not only doing marketing but as well as sales.
In a hot real estate market, marketing is the easiest thing in the world. In a down real estate market, people have to be creative. People have to really learn the intensity behind the marketing of utility in order to survive or thrive. The other type of marketing is asset marketing like putting it on MLS. When you're acquiring the asset, you're going out to people who don't necessarily really have an awareness of you or going directly to a small number of people and selling the utility.
Your Business has Three Levels of Marketing:
1. Acquisition Marketing. If you're a private money lender, this would be acquiring your hedge fund person or acquiring excess funds that would be going to your 401K or something to bring the money out. If you were a real estate investor who's looking to do flips or looking to buy and hold rental properties, then you'd be going towards direct to sellers. You want to go to the seller, who has the most portfolios, people who are holding a bunch of properties, a bunch of deals every city has their 50 to 100 investors. Every city has got the top guys and gals who have all the real estate so you want to build your list of just them. I'm strongly encouraging you to build this list this year because they can do the seller financing still. They can help you buy the LLC, put your name on it, and tie you into existing mortgages. Interest rates do assumption mortgages. There are a lot of opportunities this year in going after sophisticated investors who have larger portfolios, who are just looking to disposition, but also understand how this market works in this market timing.
2. Utilization Marketing. The second type of marketing is your Rental Marketing Strategy or your utility marketing strategy. It's how do you find your lenders? How do you find your borrowers? If you're a lender, how do you find them? How do you seek them out? I strongly suggest people hang out on the Alchemist Nation. This is the perfect place where we know we do deals morally, ethically, and legally, and we learn how to do deals the right way. Everybody has the opportunity to reach out to at least a dozen millionaires if they're trying to figure out how do we make the deal. The 100 Millionaire Summit is another great location to pick up people to partner with, whether it's people for money, people for deals, or people who got to run the operations.
3. Positioning. Preparing your asset to sell. You have to have a plan to slowly disposition your assets. The property sometimes we market to disposition before acquisition. Sometimes we know that we're just going to dump something before we even pick it up. That's called wholesaling. Just like how the big businesses work. They start thinking about the disposition before the acquisition. They're thinking about all three phases of marketing. And now they have multiple streams of income from having multiple different ways to manage a property or manage an asset or manage their capital, manage their dollars.
There's a lot of opportunity by doubling down on your marketing. Highly effective marketing is when you do direct calling to the right people. This is really hard to beat. Direct calling somebody who already has what you are looking for.
---
Support this podcast: https://anchor.fm/alchemist-nation/support