Alchemy & Action (formerly Wellpreneur): Nature-based Personal Growth for High-Achieving Women

Most of us are on social media these days - but as a wellness business owner, are you using it effectively to grow your business?

That's what we'll be discussing today with social media maven Laura Roeder! Most of you are probably already familiar with Laura and LKR Social Media. She's created numerous online programs to train small business owners in using social media for their online marketing.

Today Laura will be giving us some really useful tips for health and wellness coaches about social media, how she developed her business, and she'll also give us some suggestions for further reading.

What you'll learn in this episode:

• How to stop wasting time, find a good workflow, and use social media effectively for your business
• Which platforms to focus on, and how to decide
• Why it's not that important to be on the cutting edge with new developments in social media
• How to make your job easier with social media automation tools
• How to find the balance between personal and professional use of social media for your business
• The big turning points for Laura's business and how she became successful
• Why it's important to get outside help with your business early, before you think you need it
• Why you shouldn't be afraid to tap into your wacky, off-the-wall business ideas
• How to find a niche for your program
• Laura's book recommendations

• LKR Social Media
• Buffer
• Hootsuite
• Vin Diesel's Facebook page
• Mastering the Rockefeller Habits
• A Return to Love
• Join the Wellpreneur Community on Facebook

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e22-tips-social-media-maven-laura-roeder/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. 

In this episode, you'll meet Health Coach Adina Grigore, who launched the successful natural beauty brand S.W. Basics. Adina trained as a health coach, and out of a need to find a solution for her own sensitive skin developed a line of high-quality, all-natural skincare products.

Her company, SW Basics of Brooklyn, has received plenty of impressive media coverage including Martha Stewart and W Magazine.

Today Adina will tell us how she built her built and promoted her business, and we'll also chat about natural beauty.

What you'll learn in this episode:

• How she was discovered by Gwyneth Paltrow, which lead to her big break
• How you can use the fact that your product or brand is not yet perfect to your advantage
• What she does to promote her products and brand
• How important it is to use each social media outlet appropriately
• The steps Adina took to build her business from an unknown brand to major media exposure
• The best way to use Instagram in online marketing
• How to make the decision to quit your day job to work on your business full time
• How to find and develop influential contacts to increase exposure
• Advice on being efficient for those who still work full time while building their business
• Adina's tips on natural beauty

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e21-getting-exposure-product-based-business-adina-grigore-s-w-basics-brooklyn/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. 

This week's interview is part of my new First Year in Business series where we take a behind-the-scenes look at how new business owners have found success online. Get ready to be inspired! Kevin Geary runs the online fat-loss program Rebooted Body. He's been in business for just over a year, and generously shares his experience and how he's built his business. We talk about raising prices from $9 per month to $99 per month (and how that helped him quit his corporate job!), being super-specific about communicating what you do, and how he uses webinars and his podcast to grow his audience online.

What you'll learn in this episode:

• A sneak peek into Kevin's first year in business
• How to connect with potential customers online to build trust
• How Kevin raised his prices from $9 per month to $99 per month
• The mindset shift going from employee to entrepreneur
• How scaling back blogging actually brought in a bigger audience
• The ONLY thing Kevin uses Facebook for
• How Kevin uses Podcasts + Webinars to grow his audience
• Why the group coaching model works so well
• and how to deliver amazing customer service!

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e20-kevin-geary/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. 

This week I'm talking with Linden Schaffer who runs luxury wellness vacations through her company Pravassa Wellness Travel. Linden and I talk about how she uses online marketing to grow her business, especially to keep her clients engaged until they're ready to join a vacation. She also shares how she was a reluctant writer, but now finds it one of the key ways to build her audience online. And I just had to ask about healthy travel tips - so Linden shares tips to stay well in-flight, beat jet-lag, find healthy food at your destination and stay grounded while traveling!

What you'll learn in this episode:

• Why designing products and services based on what YOU want is a bad idea (and what to do instead)
• Why she doesn't use the word 'retreat'
• How she keeps clients engaged until they're ready to buy
• Why she cringed at the idea of having a blog - but did it anyway
• How to find your voice online
• How to stay healthy on the road + find good food at your destination!

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e19-linden-schaffer/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. 

Nikki Elledge Brown is a communication stylist who helps entrepreneurs create brilliant copy for their business. But more than that, Nikki has an amazing business story herself. A former national park ranger, Nikki launched her communications business in March 2013 - and in less than a year has helped hundreds of entrepreneurs and exceeded six-figures in revenue.

In our conversation today, we get into details about how Nikki launched her business (including how she got over 700 email subscribers in 3.5 weeks!) and found her first clients. Nikki is generous with her tips on running effective free sessions, creating offers, using Facebook to reach your ideal clients. And of course, Nikki shares some copywriting tips that we can all use in our businesses, today. (Do you know what should you really write on your About page?)

What you'll learn in this episode:

• How Nikki got 700 email subscribers in 3.5 weeks.
• Exactly how she found her first clients
• How to use Facebook to reach your ideal client
• Why clear beats clever every day of the week
• Why it's your responsibility to show up as you actually are
• And what to write on your about page (hint: it's not about you!)

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/first-year-in-business-nikki-elledge-brown/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. 

Sean Croxton of Underground Wellness is one of the most-requested interviewees so far. And lucky you – this week Sean shares an insider look at his successful wellness business. Sean Croxton is a blogger, vlogger, public speaker, author and he’s one of the most popular health and wellness experts on the Internet with his brand Underground Wellness.

Sean takes us back to the basics and tells us how he got his business started, why he started making videos on YouTube and all the challenges he faced as Underground Wellness grew into the huge success it is today.

Sean also tells us how he discovered the money mindset issues that were holding him back, and the decisions and events that led to his business really taking off.

In our interview, we talk about the importance of vulnerability and putting yourself out there, not waiting for the perfect moment to go forward, and never, ever quitting.

What you’ll learn in this episode:

• How Sean realized he had a money mindset issue, and how he overcame it
• Why Sean doesn’t care–and welcomes–unsubscribes and negative comments!
• How Sean decides which products to offer his community
• Advice for those who have taken plenty of courses but still haven’t started their business
• Why you don’t need to know everything, or wait until you’re “ready” before starting your blog
• Why you shouldn’t even think about your product or business until you’ve established your blog
• Why Sean shut down his YouTube channel even after getting millions of views—and then came back
• Why Sean believes the health industry is never saturated
• The one book Sean recommends that everyone read

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e17-just-start-never-give-sean-croxton/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. 

When building your business, you can't do it alone. That's the message from this week's featured wellpreneur - Latham Thomas. Latham is the founder of Mama Glow, a maternal wellness website dedicated to educating, empowering and supporting expectant and new mothers. She's also a great example of how you can have both a business AND a family, even as a single mother.

In this interview, Latham shares the challenges of juggling single motherhood with running a business, and gives tips on how she's kept it all in balance. She tells us that real community support and keeping up with your self-care practice is vital for busy entrepreneurs - and what's working for her now.

What you'll learn in this episode:

• How birth and motherhood prepared Latham for the unpredictability of entrepreneurship
• Tips for how to prepare if you're planning on having a family while running your business
• Why it's important to stop comparing yourself to other entrepreneurs
• How to balance the use of social media for your business while not feeling overwhelmed
• How to find your cheerleaders to support you in your business and life transitions
• Latham's personal practice for listening to her inner guide and why it's so important for entrepreneurs

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e16-babies-and-businesses-latham-thomas/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. 

Mark Sisson is the founder of Mark's Daily Apple, one of the most well-known paleo/primal living websites. I first met Mark at a conference several years ago, when my blog was more a labor of love than a business. We talked about how "a blog is not a business" - and I wanted to continue and expand on that conversation today. Especially since Mark's blog/website is a cornerstone of his ever-growing business empire which includes supplements, live events, and a publishing company!

One of my favorite moments in this interview is when Mark shared that he "didn't know what he wanted to do with his life until his mid-40s" - and then shared some advice that he'd give to his younger self.

For all of us who feel that confusion about what we really want to do when we grow up - or that success is just not happening fast enough!!! (Can you relate?) I think you'll enjoy what Mark has to say. I know it was exactly what I needed to hear at that moment!

Plus, we talk about tons of specific business-building tips especially for online entrepreneurs, and a good dose of entrepreneurial mindset. Get ready to be inspired, it's a good one.

What you'll learn in this episode:

• The right mindset to build your business
• The common pitfalls Mark sees in new businesses
• Why having a unique perspective is critical in the blogosphere
• How Mark used his blog to become his own advertiser for his products + services
• Why investing in yourself and your personal brand is the best long-term investment
• How to approach your blog to make it a successful business
• and Mark's inspirational advice to his younger self (and for you too!)

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e15-mark-sisson-proves-never-late-find-calling/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. 

Lisa Consiglio Ryan is a health and wellness coach who helps women transition to the “clean life” through diet and holistic lifestyle changes. She runs numerous online programs including her very successful seasonal detox programs, which include a vibrant online Facebook community.

Lisa has found that giving her members the opportunity to connect with each other not only helps her leverage her own time, but also gives them the valuable bonus of additional support from other members.

In this episode we learn from Lisa about the different components to her online programs, the things that worked—and didn't work—in starting her online community, how to foster participation, and why it can be a lot of fun for everyone involved!

What you'll learn in this episode:

• Why dynamic Facebook groups are so exciting and motivating for participants
• How to establish guidelines that foster support and positivity, and why it's so important
• How to deal with group members that don't “play nice”
• What to expect with participation rates
• Tips she's learned from marketing her online programs
• The different components of her program that made her detox program so successful
• Why it's more helpful to be specific than flexible in your programs

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e14-building-engaged-community-online-program-lisa-consiglio-ryan/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. 

We spend a lot of time on social media to get exposure for our wellness businesses, but what about PR? This week's guest tells us how to start generating your own publicity, even if you don't have any previous media contacts... and its easier than you think!

Christina Daves is an expert in DIY-PR. After manufacturing her product, MediFashions, and having no budget left for PR, she taught herself everything she could about the industry. Within a year she was featured in over 50 media outlets, including appearances on the Steve Harvey Show, Dr. Oz, and local affiliates of NBC, CBS and FOX.

After enough people asked her how she did it, and she created PR for Anyone, a website teaching small business owners how to generate their own publicity. Her motto is, “If I can do it, anyone can!”

What you'll learn in this episode:

• How to get journalists interested in what you have to say
• How to pick the right media outlets for your pitch
• What to keep in mind to overcome intimidation or self-doubt over contacting the media
• Common mistakes people make when trying to find their own publicity
• How to use social media in your PR strategy
• Her number-one PR tip for beginners with limited time
• How to make a press kit for your business

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e13-successful-do-it-yourself-pr-with-christina-daves/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.