Alchemy & Action (formerly Wellpreneur): Nature-based Personal Growth for High-Achieving Women

Nisha Moodley is a women's empowerment coach who believes that the world will be set free by women who are free. A former health coach, Nisha found herself working crazy hours and not being true to her message of self-care and freedom. Now, Nisha helps women entrepreneurs around the world to avoid burnout and start living their ideal lives now.

In our conversation, we talk about avoiding burnout, how to start realizing your dreams now, how to be a true embodiment of what you're teaching, and common pitfalls she sees with female entrepreneurs. And of course, Nisha shares her favorite books and resources! This episode is a bit longer that most, but our conversation was so interesting, I didn't want to stop. Enjoy!

What you'll learn in this episode:

• how to build freedom into your business
• how Nisha went bi-coastal before she could afford it
• how to infuse imperfection into your marketing
• how to know what to share and how and when to be vulnerable online
• the #1 most common pitfall for female entrepreneurs
• why a mastermind group might be your key to success
• and why you shouldn't read only business books!

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e11-start-living-your-dream-life-now-with-nisha-moodley/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. 

Melanie Cobb is a writer, life transformation coach and a professional wild-woman. In less than 10 months since launching her coaching business, Melanie has 10 paying clients and over 7,000 twitter followers.

Melanie shares her journey to converting her personal blog into her coaching business, and how she's created an engaged community through social media. This is a grounded, down-to-earth conversation about the practical steps you can take to grow your own coaching business online.

Melanie shares how to be authentic online (instead of sales & pushy), overcoming fears around pricing and charging for you work, and how to get your first clients. She also shares how she's gotten over 7k twitter followers through specific strategies like her popular "Today's Chosen Mood" tweets.

What you'll learn in this episode:

• how to get your first coaching clients
• how Melanie got over 7,000 twitter followers in one year
• specific strategies to grow your twitter following
• how to be authentic online (not salesy or pushy)
• why clients who pay more get better results
• and why you shouldn't decide if you clients can afford you.

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e10-art-twitter-grow-coaching-practice-melanie-cobb/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. 

Jen Morris is a certified health coach and co-founder of Urban Detox Club, an online food-based program helping clients to lose weight and create a permanent healthy lifestyle.

Jen started her health coaching business working with clients one-on-one, but quickly realized the limits on how many clients she could see (and the frustration of rushing between appointments and last-minute cancellations). That's what sparked Jen and her business partner to start Urban Detox Club.

I was especially interested to have Jen on the podcast because while the program is online - her marketing and client-generation is mainly done offline - in person, through networking events and referrals. In our interview we talk specifics about networking, referrals, how not to be afraid of your competitors, and how to shift your existing programs from in-person to online.

What you'll learn in this episode:

• how to start getting clients, even without a huge social media presence
• the right way to do networking to generate business
• why getting clear on your vision helps you get out of your own way
• the benefits of networking with people in unrelated industries
• the improv theater trick to partnerships
• how to update your existing programs to work online
• and how not to waste time building an online program that nobody wants!

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e09-online-programs-offline-marketing-jen-morris/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. 

Liz Brazier is a former IT-sales executive turned health coach, who started her health coaching business and Live Your Life Now podcast in 2013. Liz splits her time between New York and New Zealand, and is a brilliant example of how you can make a big impact with your business - even if you're just getting started! Liz and I talk in specifics about how she got started building her list, why she launched a podcast, simplifying social media and sharing tools, books, training and other resources that have been invaluable on her journey.

If you're just starting out in your health + wellness business, have a notebook ready, because you'll have tons of ideas and action steps after hearing my conversation with Liz!

About Liz Brazier:

Liz Brazier is an internationally-based lifestyle coach, writer, life/work integration expert, and host of the Live Your Life Now™ podcast. She’s dedicated her work and show (ranked in the top 10 self-help podcasts on iTunes in late 2013) to helping high-level professionals find more freedom, flexibility, fun, and control in their busy lives. How? By giving them the inspiration and tools to take action NOW - instead of waiting for ‘someday’.

What you'll learn in this episode:

• How to decide where to focus, when you're starting your business
• Choosing your content based on your strengths
• How to get started building your list
• Why Google+ is Liz's favorite social network
• Why Just in Time learning is super important for small business owners
• Our favorite books, podcasts + productivity tools!

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e08-accelerate-starting-business-liz-brazier/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. 

Would you like to write a book to grow your Health Coaching practice?

So many of us have writing a book on our bucket list ... but it keeps getting postponed. Maybe that's because writing a book seems intimidating - like a huge undertaking - but this week Lindsey Smith tells us to just get started!

Lindsey is known as the "food mood girl" and is an author, speaker and coach. Lindsey shares her process for writing a book (which happens a lot faster than you might imagine!), how to choose between traditional and self-publishing, and the steps we can take to get started on our book today!

Lindsey's Bio:

Lindsey Smith, known as the “food mood girl,” works with people who have a habit of looking to food for all the wrong nutrients: comfort, reward, fun, and acceptance. Through speaking and coaching she motivates, equips, and inspires people to sort out their relationships with food so they can live a healthy, balanced life. Lindsey is also the author of Junk Foods & Junk Moods: Stop Craving and Start Living. For more information, visit www.FoodMoodGirl.com!

What you'll learn in this episode:

• Why writing a book is still relevant and builds your business
• How Lindsey launched her first book - with no audience!
• Why not to wait for permission or 'expert status' to write your book
• If you should self-publish or find a traditional publisher
• How much it's going to cost if you self-publish your book
• Lindsey's key tips for aspiring authors
• The importance of finding your writing style
• And how to adopt a "launch + learn" mentality for success!

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e06-publish-book-lindsey-smith-food-mood-girl/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. 

This week I'm talking with Lisa Fraley, Legal Coach, and Holistic Entrepreneur. After working for years in a corporate law firm, Lisa retrained as a health coach and life coach. Today she combines both skillsets as a Legal Coach for Holistic Entrepreneurs.

If you have questions about copyrights, client agreements, and if you even need to think about this "legal stuff" for your wellness business - you'll like our conversation.

Lisa demystifies legal requirements specifically for health + wellness entrepreneurs. We talk about what you need to work with clients, what needs to be on your website, and where to get started!

It was refreshing talking with Lisa because she moves the legal world from an intimidating, fear-based approach to a supporting, holistic element of our growing businesses.

What you'll learn in this episode:

• The first step you need to take to protect your business
• What a client agreement is, and why you need one
• How to present a client agreement in a friendly, helpful way that improves the coaching experience
• How to get documents signed online (no more scanning + emailing!)
• How to copyright your content
• The difference between copyrights and trademarks
• What you can do today to make your business more legally secure, and
• The words to avoid on your website!

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e05-legal-coach-lisa-fraley/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. 

This week I'm talking with Health Coach Jennifer Fugo from Gluten Free School.

This woman is a powerhouse and an inspiration. Jennifer recently appeared on the Dr. Oz show, and got 18,000 Likes on her Facebook page within one year!

Our conversation is absolutely packed with tips and concrete advice. You'll especially like Jennifer's approach to Facebook (which is probably different from what you're doing now!) and how Jennifer learned PR strategies to get massive publicity for her business and establish expert status. She also cuts through fluffy advice to share specific steps you need to take to be successful in your wellness business.

About Jennifer:

Jennifer Fugo is the founder of Gluten Free School, a website dedicated to teaching gluten-sensitive individuals commonsense, simple and powerful steps to get healthy. She’s a certified Health Coach named a “Gluten Free Guru” by Philadelphia Magazine who co-hosts the popular “Gluten-Free Sugar Cleanse” to empowers gluten-free folks to take control of their diet, feel great and kick their sugar habit.

• how Jennifer got 18,000 Facebook fans in one year
• Why you should look at your online products like stepping stones
• How she approaches Facebook differently - and it works!
• How she landed an appearance on the Dr. Oz show with no PR agency or PR budget!
• How to use other people's expertise to grow your email list
• Her 3 tips for getting started with your wellness business online

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e04-jennifer-fugo-got-dr-oz-show-got-18k-facebook-likes-one-year/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. 

This week I’m talking with Michelle Pfennighaus from Find Your Balance Health.

Michelle is a Certified Holistic Health Coach who runs the popular “Reinvent Yourself” 21-day Detox (including special “behind the scenes” access for health coaches.)

I love Michelle’s keep it simple approach to running her online business, and how she fits her business around her family life.

If you want to combine business and family, you’re going to love our conversation.

(This is the very first interview I recorded, so audio quality in this episode isn’t great – but the content is so good I know you’ll enjoy it anyway!)

• how becoming a mother pushed her business 100% online
• how she used twitter to find an opportunity that was the turning point in her business
• how she creates successful online programs
• Michelle’s tips for creating your first online program
• how you can create an online program, even if you’re a techno-phobe,
• why more technology might not be better!

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e03-michelle-pfennighaus-creating-business-fits-around-family-life/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. 

This week I'm talking with Rachel Feldman, a Certified Holistic Health Coach specializing in healthy digestion. But she's also known for her done-for-you Detox programs and business coaching to health & wellness solopreneurs. In this episode we're discussing listbuilding - and Rachel shares specific strategies on how you can build your list from scratch.

Rachel is really generous in sharing her experience and advice in this episode, so you'll come away with lots of tips you can put into action right away to grow your email list and your business!

• how Rachel started her business with 2 little kids and in a brand new city!
• why she believes it's important to have active and passive income in your business,
• the difference between successful health coaches, and everyone else,
• why you don't need a big list, to start getting clients
• her aha moment on how to write an opt-in freebie,
• how she surveys her audience, without sending a survey
• and her 3 steps to creating a successful online program

This episode originally aired on The Wellpreneur Podcast.

See the full show notes with links here:

https://wellpreneur.com/e02-online-programs-listbuilding-rachel-feldman/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. 

Do you need a business plan as a wellness entrepreneur? Yes! But for many health coaches, yoga teachers, nutritionists and other wellness professionals, doing a traditional business plan to start your business feels like overkill.

But having a plan for your business is essential to your success. After all, you have to know where you're going - or how will you know that you've succeeded?

That's why I'm loving this interview with Jennifer Lee of Artizen Coaching.

Jennifer Lee, the founder of Artizen Coaching and the bestselling author of The Right-Brain Business Plan, spent a decade climbing the corporate ladder before pursuing her creative dreams. Through her popular workshops, coaching practice, and writing, she empowers others to follow their passions. She lives in the San Francisco Bay Area with her husband and sweet husky-lab mix.

•  Why regular business planning doesn't work for creative entrepreneurs, and what to do instead
• common business planning pitfalls: why you don't need to have it all figured out perfectly
• how Jenn manages to be so authentic online, without being salesy (but still making sales!)
• how to find time for your own creative practice
• how Jenn found her balance as an introvert in business, and
• how you can use portable vision boards to reach your goals

This episode originally aired on The Wellpreneur Podcast. See the full show notes with links at: https://wellpreneur.com/e01-right-brain-business-plan-with-jenn-lee/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.