Aleksander Vitkin Podcast

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Aleks: Hi, this is Aleksander Vitkin and I’m here with Vlad who’s a member. And instructor in the Business Mentor Insiders.

The podcast is for you if you’re stuck in a job and you don’t know what else is out there, which systems, which processes work. And maybe you don’t know which market to go into and it’s this big scary risk. And maybe you still feel satisfied in your job, but you’re still wondering what’s out there and you may be willing to take a risk sometime in the future.

Now, Vlad is actually doing really well in business and he’s recently transitioned from running just an agency, also, to a product business. So what was your story, Vlad? When you started, you were dabbling in like freelancing and all that kind of stuff.

Vlad: So I had a job as a graphic designer and then I was trying to transition into freelancing as a graphic designer. So I had the job, it was like nine hours a day or more sometimes and then I had to move to freelancing, but the thing is with freelancing, nothing was secure I would say. So I couldn’t just rely on freelancing by itself, so, I mean, I tried it, but it didn’t necessarily work out as well. I also, like the mindset that I had in believing that you don’t deserve to get pain a lot, I was getting paid 500 euros in my job and that was a good job. So freelancing I think I was doing 300 a month and I was like surviving off of that.

But it was crazy to think that with $300, like you can actually get to making more. Like I saw people in the mastermind, when I was looking at the mastermind, they were closing like $4,000 and I was thinking that’s impossible for me.

Like if I would do that at the time, I would be like a super god or something. But what helped the most was actually having someone to guide you. And I actually take you to, like this is what you’re supposed to do and this is how you do it and so on.

So like, then, things get easier, way easier. But the thing that was the hardest I would say was making it on my own ’cause I had to like give up everything, basically, to just be able to save money, so I can survive a couple of months. For most people, I think, it’s very unsatisfying working in a job, especially if you don’t like to do something.

Like if you don’t like doing what you’re doing, like it’s probably very unpleasant. If you’re doing sales or if you’re learning from the people that you’re around, then you can go ahead with the job, but keep in mind like the job is only supposed to serve you for like acquiring skills or learning from someone or like learning how a business works.

It’s not necessary that you have to go in a job to learn those things. There’s definitely better places that you can learn those skills, but if you have no choice, then you have to kind of leverage what you have.

Vlad: It’s gonna take a lot of time to do it and you could basically waste like years of your life just trying to figure something out and it makes zero sense, like literally zero sense. ‘Cause you can just pay someone and they’re gonna be like, okay, this is what you’re doing wrong, this is what you’re supposed to do if you actually wanna do it and then, you’re just like, you’re in the right starting position. And then, you know, like just go, like that’s it.

You don’t have to think about, oh, is this what I’m doing wrong? Or is this what is not working? Should I have logo or should I have a business website? ‘Cause people are gonna give you feedback, friends. Like if you go on YouTube right now, I did it myself back in the day. So I looked up like how to start a business and then there was this guy, basically, he’s like, so guys, if you wanna start a business, you need a logo, first step you need a logo.

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Aleksander is going to share with you the 3 things that you can focus on as a software development company to make sure that you make the most money.

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Aleksander Vitkin has traveled to over 45 countries, has helped hundreds of entrepreneurs start and scale their business and is currently the CEO of BusinessMentor.com.

After 6 years of building his successful consulting business, he was asked to be a business mentor by some of his clients. In 2014, he founded Daily Business Hustle, which is now known as BusinessMentor.com.

He's an online educator who teaches marketing, business models, sales and other valuable skills for entrepreneurs.

BusinessMentor.com is known for its hundreds success stories and case studies, it's a platform for results-driven business growth. That means we focus on learning real skills that allow members to build a legitimate business.

You should be aware that following Aleksander Vitkin and BusinessMentor.com on social media, joining any programs or learning any skills, does not guarantee you get any results in business. In fact, you are likely to get no results what-so-ever.

You are advised to take all the content as opinion and entertainment only.

Most people who watch business advice, don't take any action. Most people who enroll in programs, don't take the programs very seriously. Most people are not likely to get results with anything they learn in any of these videos or programs. We do our best to share what has worked for others, but this is in no way a guarantee that it will work for you.

You are 100% responsible for your own results, your own ability to learn, implement and succeed in business and in life.

Starting or growing any business is inherently risky, it requires a huge amount of work and time. Please do not watch anything on this youtube channel if you are not willing to accept these facts. Also please do not sign up to any program organized by BusinessMentor.com or Aleksander Vitkin if you are not willing to accept these facts.

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Aleks: Hi, this is Aleksander Vitkin and I’m here with Elizabeth, and Elizabeth is a member of the Business Mentor Insiders which is our Mastermind at businessmentor.com, and she’s been doing quite well in business recently so I decided to invite her over.

She’s from London, but she’s right now visiting her family in Ghana, so welcome Elizabeth.

Aleks: So what has been happening in your business over the past six months, what is some good news that you can share? So I guess you started a while back, and then six months ago what is the best news from the last six months?

Elizabeth: For the last six month, is when my business really kicked off. I was getting in a decent amount of revenue, in fact triple what I was getting in the work I was doing before. And over the last couple of months my perfect margins have become somewhat stable and quite a decent amount of what I make is purely from business at this point.

Aleks: So when you started, you were already doing business part-time, so you were doing like 20 hours, is that correct? Or how many hours were you doing business when you started?

Elizabeth: Yeah, about 20 hours per week was dedicated to learning and starting a business.

Aleks: Right, and how did it go back then? So in the early stages of your marketing agency, how did it go, how were things running your business?

Elizabeth: It was, I think the best word to describe it is stressful, right. It was a little bit unpredictable. It was quite a new world to me, so although I’ve always been somebody who works by myself so I had a kind of freelance mentality, let’s say.

I know the amount of work I put in is how much I get out, but at the same time it was always a struggle because you know you’re in a big pool with a lot of people competing for the same prize, essentially. So, that was a really difficult hurdle to get over both impracticality and as a mental hurdle that was something difficult to get past.

But with the kind of, with the support that I’ve been getting within the group, so speaking to yourself and various other mentors within the group, the coaching has been a great guide to overcoming both the mental roadblocks and then the literal roadblocks I have been facing whilst trying to build my business.

Aleks: Right, I guess last August was one of your best months, so what led you from doing kinda average in business, running kind of an average part-time almost hobby to building a business where you were, what was your top month, it was like 6.8K, 6.9K?

Elizabeth: Yeah, 6.9 so in August is when I kind of really made up my mind to take on board. So I’ve been, I have been taking on board what even the other coaches and mentors have been saying but I think still I wasn’t dedicating enough of my attention to starting my business.

So in August, I decided I was going to take out two weeks where I was going to treat

it like a full-time business, something that was going to help, you know, sustain my life. Something I could properly grow and have a full vision for. So I was able to make 6.9K in sales that month, and one thing that really really helped me was also bringing on additional support in my team to make certain aspects of my business, such as lead generation, for example, more consistent because essentially without that you don’t have a business in the first place.

I am a social skills mentor, is the name and job that I did, that I still do actually. So I work with young children from really really young, as young as two, who have autism spectrum disorder or related disorders and my objective is to help them develop the social skills that they need to, you know, engage better in society, engage better with their parents, work, and school, and so on and so forth.

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Mike: We introduced the model where instead of just going straight for a Facebook app or working from someone new we start from the comprehensive marketing audit and brought in the strategy. We cover what we’re going to do, what assets are needed, what is the implementation schedule, what are the expectations and the possible outcomes and then we have a more advanced strategy when we check if we are meeting those outcomes on a week by week basis and so client always knows what they want to, what to expect, and then they know that we followed the plan we have outlined at the beginning of us working together and not just you know figuring stuff on the go.

It gives us much better clarity on what we want and need to do and it gives a much better clarity to the client on whatthey can expect from us and they feel more safe about this and they feel more safe about working with us and overall communication is much improved by that fact

Aleks: You’ve also now have proof of concept for the new type of client. So, you’ve implemented how to find better clients. You still take on the lower end clients but now you’re taking also higher end clients at a higher price point perhaps, so but you choose them very very carefully and it’s a long-term relationship you’re developing, right? So you closed your first sale and then how much was the value of the sale?

Mike:Yeah so I’m going to tell you right to right but one thing I want to mention is I really think that if you compare a client that is a long-term client and can pay you high fees to let’s say five grand a month to the client that can pay you two grand a month and will stay with you three months,this higher end client is not just worth the extra revenue you’re going to make.

He’s worth much more like 10 or 20 times more because you will not only make more money but you will spend less energy on delivering results and that’s just an invaluable thing in business. So I really think that you know like a good client is like 10 to 20 times more valuable to me than a bad client, like not so good client even though maybe the revenue difference is not that high at the beginning. I closed a client that, where big numbers played a role.

You want to turn six figures budget, like a low six figures budget into a seven figure outcome in a matter of three months or two months and so this lets us to really charge more so that we can actually deliver what they need and in this case their retainer week loads was seven grand a month.

Aleks: Awesome, so seven grand a month and you’ve locked them down for three months at least, right? Yeah and this is all in the benefit, what is the benefit for the client for doing this?

Why should they pay you more and why shouldn’t they go work with someone for a 2.5 or a three or for on a month-to-month basis and then review the data month to month? Why should they lock down in three months?

Mike: Well it’s super simple. It’s a number game, right? Like if a client comes to you and tells you, “Hey you know what? “I have a, “I don’t know, “a 100 K budget and I want to make one million,” why would they currently pay you 20 grand or whatever? Like why would they care, right? If you come to them and tell them, “Okay so actually “let’s make it a 60 grand advertising budget “and you pay us 20 grand. “You still save 20 K “and you make your one million,” that’s a good deal for them, right?

You’re always going to win on this because they have more confidence in you delivering results and you can actually deliver better results. You can get better contractors. You can get a project manager, buy better software and all this stuff.

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Jeff: We don’t really have a set office area, so everyone on the team is remote. We can kind of work from wherever. I’m here with a couple people in Cancun. I don’t know if you can tell by the cool background. But yeah, we have a couple people here and everyone on the team is able to move around. There’s not really a lot of operating costs in regards to, we have a bunch of stuff that doesn’t necessarily make money, but we need to do it anyways, as in we kind of need to buy supplies for everyone.

We need to have a monthly expense, because we are paying this much for rent to rent out an office. We just get to work in places which are much more affordable, and then we also have kind of set processes in the business that like, we need to hit certain milestones, and we can’t really go back and make changes, and we don’t have a bunch of, we’re just able to cut costs by just focusing on the process, like, making sure that everything’s unique, everything’s cool, and is going to be custom built for the client, but we do have a set kind of process and system that we go through when we create videos for people. It helps to keep our cost down in that sense.

Aleks: Yeah, so basically, you keep the clients happy, and they get exactly what they want, and they get custom work. It’s not some cheap template stuff. And at the same time, you don’t have those huge overheads, because everything is done in a very cost-efficient way. There’s no offices. There’s coworking. There’s the delivery process that’s kind of a process, not just, let’s just keep going back and forth forever and have 7,000 revisions are completely not necessary.

So, I guess the reduction in the 17,000 revisions is also a process. So what type of process do you have for that, so that the clients don’t need to ask you to change stuff all the time? Like, how do you do that?

Jeff: Yeah, a big part is just setting things up ahead of time. So before we even start on doing any script writing, before we start on game planning for the animations and what the video’s going to look like, we really want to figure out the strategy, like how is this video going to be used? Who’s going to see it? What’s the awareness level of these people?

You want to have a built-in strategy so that when you start coming up with a script, it’s built to something that you guys both agreed on, and it’s just like your communication is right.

You’re front-loading it right at the beginning of the working relationship, where you know, here’s who we’re making this video for, here’s the purpose of the video, here’s where it’s going to be used in different parts of our client’s funnel, or maybe it’s just for training videos as well. So we know exactly what the goal is with the video, so we don’t have people going, hey, we actually made a change in sort of what we were doing with the company, and we want this video to reflect that, midway through the process, right?

There’s certain milestones so that you make changes until you hit that milestone, but then, then, once we’ve passed that, it’s like we can’t just keep going back and making revisions and restarting from scratch over and over again. So having that conversation at the very beginning is very important.

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Jeff: Well, actually the way the business got started was I began a YouTube channel where I was doing these whiteboard animations of book summaries. And then from there I built a bit of a following on YouTube, and then people just started asking for these videos for themselves, for their companies, so we ended up working with some local clients, and from there started bringing on different team members who could do stuff better than I could do, such as animation.

I’m not the best animator, but I have a team that is very good now. So we’ve abandoned the YouTube channel for a little bit, and just worked on growing the business, and then from there, it’s kinda grown.

Aleks: Yeah, and what year did you join, what was back then DBH, or what is now Business Insiders, what year was that, 2016 or 17?

Jeff: I think that was 2016, so towards the end of 2016 I joined what was then DBH.

Aleks: And what funnels did you run then, what did you start doing then, or what were you doing then?

Jeff: So when I joined it was pretty much just Upwork, and referrals we were using, and over the course of towards the end of 2017, 2018, we started implementing LinkedIn. And then it’s grown substantially from there.

What I find very interesting about your business right now, is we were just talking before the interview, and you said that you have quite a large following now on LinkedIn. I think most people don’t really use LinkedIn to build large following, they think YouTube is more suitable for that, and you’ve done both. So what have you found so far?

Jeff: Yeah I mean, in terms of building the YouTube following, every once in a while you’ll get someone reaching out and saying, hey can we get something like this for our business? But LinkedIn is more like people are there for business.

They were there to make connections in a business setting, and they’re there to see what you have to offer, and then they talk about what you make, and ways you can work together, so it’s definitely better to work with LinkedIn than it is, on YouTube it’s more so just people who are looking for entertainment.

Aleks: Hmm, yeah, so you have to go through a longer cycle before they buy on YouTube than on LinkedIn where they’re already in the business kind of mode, and they’re probably at work while watching it right?

So what kind of stuff have you done to build up the following on LinkedIn, because you have what now, 10,000 people or something like that, that are following your stuff on LinkedIn?

Jeff: Yeah, about almost 9000, maybe past 9000. It’s just a following, just making connections, and then it expands from there, so it’s just an entire specific industry, we are pretty well-known, so we have a big following, and yeah, just connecting with people, and making, building relationships is the main thing that you want to be doing on LinkedIn, is talking to people, see how you can help them, see what they’re interested in, see what their strategies are, and just have a conversation and go from there, and if you can help them, then by all means, work together.

So some people on LinkedIn, I’ve noticed, especially in my industry, they’ve been messaging people like me then messaging people like my friends, and they’re just saying, hey man, do you want to buy this thing?

I think it’s pretty annoying. I get a lot of messages as well on LinkedIn, where it’s just people are like, you can tell it’s a copy paste message that they send out, so I immediate end it there. They only seem to care about what they’re up to, they don’t seem to like have any interest in helping you.

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Aleks: We’re going to tell you the seven steps that you need to get started on Fiverr build a business on Fiverr. So how to get leads on Fiverr, how to close the leads, how to set up your profile, we’re gonna covering the best and the most important steps you need to take right now when you’re getting started. Or if you’ve been struggling for a while, you don’t know exactly how to grow your Fiverr account, so that if you get lots and lots of leads, I’m here with Damiano who has a six figure business, well, most of his business last year actually came from Fiverr and he’s just crushing it right now.

He’s ranking really high in all kinds of categories and is doing extremely well overall, so he’s very qualified to tell us the steps he’s taken so that you can replicate some of his results. So, welcome Damiano.

Damiano: Hey, Alex, how’s it going? Thanks for having me.

Aleks: So, what is the first step, like, how do people get started so they get ranked high and they get lots of leads and sales from Fiverr that are not just a few dollars but eventually more?

Damiano: Yeah, I think what’s really important to understand for new sellers getting started on the marketplace is that Fiverr is, it’s a freelance marketplace and they really care a lot about their rules.

So the first thing I would say is really, even before starting to sell your service or anything like that you should really get familiar with the terms of service on Fiverr. The terms of service, you know, it’s not that long, it’s not like most websites, you can go through it within a few minutes. And just understand them inside out because you don’t want to be stuck in a position, where, you know, you do something that goes against the terms of services and then they ban your account, and it’s very hard to get your account back once it’s been banned.

So I would say the first thing is really get familiar with the terms of services, inside out. Read it like the Bible, pretty much.

Aleks: Just, out of all the terms that are available, because people may think, yeah, but it’s boring, it’s a waste of time, why is it important? Just name one example of what could go wrong.

Damiano: Yeah, for sure. I mean, like, a new freelancer who hasn’t worked on a freelance marketplace, for example, might have a reaction to be like, hey, it would be a lot easier if you just call me on the phone, for example. Or, here, send me an email. These are all things that you cannot do on the Fiverr marketplace. You can’t communicate with the customer outside of the marketplace, and a lot of new sellers don’t know that and they end up getting their accounts banned because they give out their email addresses or they ask customers for their phone numbers, and things like that. That would be like the number one thing, is just try as much as possible to have all of your communication be on the actual marketplace. Other than that it’s just things like, you know, you don’t wanna have any copyright violations on your gigs.

Just make sure that, you know, if you’re offering, like, a Facebook related gig, for example, then your gig is specifically targeted towards Facebook ads, that you’re not doing anything that goes against Facebook’s terms of services as well. ‘Cause you don’t want any sort of violation coming from that as well.

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Aleks is going to talk about how to get leads for marketing, creative or software agencies. As a result, you will be better able to grow your business. Moreover, Aleks is going to cover the 3 best funnels that people use in his mastermind Business Mentor Insiders. Over the last 4 years, they have been teaching how to build an online agency. They have figured out the 3 best inbound funnels.

There are inbound funnels like Facebook ads with complicated and high investment stuff and easy ones with zero investment required. Today, we are going to focus on the second type of inbound funnels.

When people start a business, they think that the most important thing is what to sell. In fact, it is not just about what to sell. There are multiple levels of marketing and all these levels need to fit together.

If you don’t make the product fit together with where you are selling it, it’s not likely it is going to be a hit. But, if you know that there is a demand for a certain service and then you create the service or the product, then it’s a lot easier to create the match.

If you know where to start and which funnels you are going to use, you will know which markets you are going to reach.

Look at the market, figure out what exactly is in demand and how many people you can reach and then figure out an offer for that market. I spent years offering stuff to people that they don’t really need until I figured out that I can get them on calls and find a perfect message and platform.

You don’t have to know everything right now. You can grow organically in your business and pivit as is necessary to make adjustments to make it work for your market.

The first funnel that we are going to cover is Upwork. People think that Upwork is too saturated and there is a lot competition. In reality, Upwork is a 3 billion dollar company and it is the biggest marketplace for service in the world. There are tons of jobs and companies and there is infinite amount of projects.

There are a lot of people that you can market to and you are selecting the best ones and you are getting them on sales calls so that you can close them. You can close some really high ticket sales.

Upwork don’t approve any freelancer right now, so make sure you have a pretty good profile and a high end service to offer.

The next platform that you should get into is LinkedIn. People usually use it to get jobs. However, we use LinkedIn as a landing page to get people on calls. LinkedIn is fantastic especially if you want to sell to big companies. The best way to do LinkedIn is to first build an audience and then do content marketing.

The third funnel is Fiverr. That is a professional service platform competing with Upwork. You start off with a trip wire offer. Then, you should get people on calls and sell high ticket sales.

I have seen people go from tiny agencies and barely surviving to doing hundreds of dollars. The upside is huge if you can make these platforms work for you. They are amazing tools that you should definitely start using them to grow your business.

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Emmanuel finished the first year in university with very good grades, but he was completely different from the other students. He knew that this degree is going to be useless for him. After that he went to the principle’s office and said that he is going to quit university.

Emmanuel was known as a very bright student and people were very surprised by his decision. People were surprised, but they also had respect of Emmanuel’s choice. The principle asked him the following question: “Are you aware that if you don’t get a high school diploma, you won’t be able to get a job”?

At that time, Emmanuel was 18 years old with no diploma, but making a decent amount of money.

We’ve all heard the story dozens of times: A brilliant kid drops out of college, turns his or her idea into a business and ends up becoming a multi-billionaire. College dropout successes are so rare, but why does it seem that they’re so common, and that dropping out of college to pursue entrepreneurship is a genuinely good idea? That is because we hear all the stories of billionaires who started their journeys as college dropouts, but we never hear the stories of the millions of unemployed college dropouts.

In Business Mentor Insiders, we don’t recommend quitting college or your job immediately. But when someone has a certain level of success and it is on consistent basis, then we know that this is the right time to quit and focus full time on your business.

We support that decision when people are learning and making a lot more from their business than from their job. We have people who quit university or their job and are running really successful businesses right now.

Emmanuel was making around $8K-$10K a month and he knew that he would not be able to make more money in his job. He made an analysis and realized that it is not worth going to college for 4 years and then get a job that will make him the same amount of money as he was making at that time.

The key point that was the reason of Emmanuel’s decision to start a business is that not only is he income very big, but his value in the marketplace is extremely high. In addition to that, there were a lot of people who were approaching him and he had to turn them down.

People were very envious of Emmanuel, because of the lifestyle he wanted. They were hoping that he would lose his money and get back to his parents. But, the result was completely different.

You can never learn a high end skill in university. However, you can learn some very valuable skills from business experience and you can use these skills forever. A few examples of such skills are making deals, closing sales, copywriting and so on. Once you learn these skills, it’s pretty hard to be unsuccessful.

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Emmanuel is one of the biggest advocates of reading books and he is going to share with us a few top books for starting an online marketing agency. He read his first self-help book at 13 years of age.

- The Education of Millionaires by Michael Ellsberg – That’s a brilliant book which teaches how to become a millionaire.

- The Millionaire Fastlane by MJ De Marco

- The Advertising Solution by Brian Kurtz – it summarizes all of the books about copywriting. Emmanuel recommends people to buy and read this book many times, because it’s of pure value. Moreover, you should read all the books that are mentioned in “The Advertising Solution”.

At this point Emmanuel had his publishing business behind him because it stopped making money. He decided that it is time for him to find a new business model. He needed to find a new way to make money online, because otherwise he is going to be just another 18 year old guy who is going to have a job.

Emmanuel was never stressed out that he has to get a job. He always knew that he is going to have an online business. Furthermore, he knew that things are going to go the way he planned.

Many people at his age were worried about getting a driving license or getting a job. These things were so far ahead of Emmanuel that he did not even think about them. He knew that he is not going to need them, because he is going to have his own business and as a result he is going to have a private driver.

Emmanuel did not go to parties and did not have many friends. He reached a point where he did not care that much that he has so much money. He realized that things are not going the way that they are supposed to go. That was a sign that he has to find a new purpose in his life and start something new.