Aleksander Vitkin Podcast

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Emmanuel’s #1 skill is copywriting and in this video he is going to reveal how he has learned that skill. Emmanuel is a magical speaker, because he knows how to structure stories. He has a 7-step process to learn copywriting.

There’s really no formal education you need. Some of the top-paid copywriters in the world never went to college or took a writing class!

Teaching yourself copywriting feels like a difficult task. But it doesn’t need to be so hard, if you apply a solid system. A good learning system stretches beyond writing techniques. You also need to understand the structure of good copy, how to streamline your writing process, and learn to evaluate your own writing.

Emmanuel knows that having one skill set that you are exceptionally good at is extremely important and is a vital part for business success. He started reading many books and started learning how to learn the right skillset.

Emmanuel started training like an athlete. They spend more time practicing than playing games. Most people are just doing things over and over again and if you do this, you will not become exceptional. If you want to become great, you have to practice more than you actually play. Emmanuel spends more time studying and analyzing great sales letters than writing the actual sales copy.

Another very important part in becoming a great copywriter is to have a coach. All the money that Emmanuel was making from working with clients was invested in getting a coach. He had calls with his mentors once or twice a week and he was paying them $3K per month each.

They gave him harsh feedback on what he was doing. As a result, he started rewiring his brain to be an exceptional copywriter. He followed the process that the brain needs to follow to improve his skills and become great.

You should spend more time analyzing great media campaigns that made millions of dollars, learning about how to be a media buyer, practicing media buying such as creating test campaigns for specific products, focusing on optimization and campaign setup.

Here are a few more tips on how to become a great copywriter:

- Work on your customer avatar

- Understand your customer in the deepest way possible

- Make your sentence very compelling so that one sentence makes you want to read the next

- Work on the very best headline you could possibly write

- What would make your copy the highest conversion and then reverse engineer

- Anyone who wants to learn a skill should become familiar with the science of delivery practice.

For one year period Emmanuel went from completely average to a world class expert. In addition to that, Emmanuel went from not making a single dollar with his copy to making over $3 million dollars in sales.

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After the huge success with the first business, Emmanuel thought that he succeeded in life. Moreover, he was thinking that he is God.

Emmanuel went from a product business, not really knowing exactly what to do, to a service business. He followed the process that Business Mentor Insiders offers and learned very valuable skills that helped him leverage later on to build any type of business. He had the foundation and money, because he gets paid by clients for the services that he delivers.

Service businesses are not explosive, because you have employees and other stuff going on, but it is a very good platform to learn business.

The members in the mastermind start with service businesses, because they can work with many businesses and learn very valuable things from them. They can learn their business models from the inside out. You can learn how they run their businesses.

Emmanuel developed the ability to write a page on the Internet that would sell a product 24/7 without your presence. That is the most valuable skill that an individual can learn right now.

Emmanuel had a client who went from 0 to making 6 figures a month. There was not any useful thing that he was doing. He was simply taking Emmanuel’s copy and sending a bunch of traffic to his sales page. That was a turning point in Emmanuel’s mindset and he decided that he wants to do for himself.

Emmanuel learned so many valuable things from his service business. He learned how to use click funnels. Moreover, he became very familiar with media buying. In addition to that, he learned how Facebook and Google Ads marketing works. He discovered the size of the opportunity that was in front of him.

Emmanuel was making really good money in this field. But, the other people in the same industry were making a lot more. That sparked the competitive spirit in him and he started working harder and harder.

Many people in our mastermind go from nothing or freelancing to building an agency and building a network of clients that get results. Moreover, they are constantly learning new skills from their business. They replicate business models that are explosive.

You are approaching your business as an investor. You are going around all these successful business owner who show you the insights of your business. That way you can learn how to run a business like them. You are leveraging many years of experience by learning directly from business owners and not school professors who don’t know what they are doing. That is how much you can learn by having an agency.

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I am going to reveal to you how to sell high ticket offers on the Internet. You are also going to find out why most painters have hard times selling stuff online.

There are people who think that they know everything and they refuse to change their thinking. People have to approach life as if they are students and they have so much to learn. The way to achieve success in life is to keep learning and improving your skills all the time.

I am qualified to talk about this because I have closed hundreds of sales on the phone over the past few years and I have taught hundreds of people how to do the same. To be good at the sales, one needs to endure a lot and be able to handle a lot of rejection. Sales is the most important skill that you need to have to be successful in business.

People are stuck in this old mindset of how sales work. They are not focused on what works and what is going to increase their close rate.

How do you feel when your phone rings and you realize you’re receiving a call from a salesperson? For most business people, it’s interruptive, annoying, and distracting.

When most people think of a “salesperson,” they imagine a spammy telemarketer or used-car salesman. They associate it with the film “The Wolf of Wall Street”. The result is that many business people never learn how to properly sell their products and services. Most people think that they need to get on a sales call and they have to be very pushy. They think that they have to scam people and convince them into buying from you. This is a totally wrong approach.

In fact, you are there to serve. You have to show yourself as a trusted advisor. You need to have their best interest in mind. If you are not, people won’t buy from you and you will have to use these weird pushy sales techniques that do not work.

Most people are doing sales only for the sake of building an empire for themselves. That’s great, but you are on the sales call to serve and provide value to people. You are going to have all kinds of problems like refunds if you are not serving people. Good sales people can very easily detect other people who understand sales.

People buy based on emotion and motivation. You, as the sales person, are getting someone to an emotional state. People are not going to take the best decision for them if they are not in that state. Talk about things that are important to them. The further you go, the more emotion someone gets.

You need to show them the real reasons and sell them what they actually want. They don’t care about all the technical little details. They are interested in the final result that they are going to get.

If you understand this and you start using this on sales calls, you go really deep into people’s motivations and find out why they want to buy, you will see that they actually want to buy.

In our mastermind, we go through the whole process of how to make proper sales. We make it into a beginner friendly process, so beginners can learn sales by getting into easier sales calls and then get into really good sales calls as the difficulty level increases. The way to learn sales is through experience and using a simple proven process.

It does not take 3-4 years to learn sales anymore. On average, it takes 3-4 weeks to learn sales and get results in business.

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You are going to find out how to build a digital agency the easy way. There are a few trick, strategies and tactics to make the learning curve less steep.

When I was starting my business, I had to figure out what to do by myself. I had an empty room, an old and super slow laptop and 100Kbit internet connection. It was very challenging and it took me 2 years to build a profitable business.

I like teaching people and seeing them grow slowly from a beginner to someone who is running a real business. I like seeing people’s progression in business. That brings me closer to my goal to help many people build a million dollar business.

Most people want to see results relatively quickly. I think that’s perfectly fine if someone gets success after 3 months. Of course, it is possible to get results in business even quicker. The faster, the better.

You should learn in the fastest and most efficient way possible. As a result, you will be able to quit your job faster, then you can focus on business more and boost your business results. Moreover, you will be able to run your business while traveling the world and experience life.

With the speed at which business moves, keeping up is a constant task that never gets any easier. Everyone out there is pushing harder than ever to quickly take the next step, which leaves you with little time to prove yourself. If you can’t keep up and move quickly, your competitors will. They will crush you and move you out of the business.

There are ways for people to learn new skills and get business success faster. The best way to learn is to learn from people who have already done it. You should learn from people who are slightly ahead of you. It does not make sense to learn from people who are far more successful than you.

Right now, you can approach any company around the world and offer them a solution to their problems. Most businesses are way behind when it comes to innovation and building stuff online.

Some people don’t get results that fast, but there are other people who get results almost instantly.

Slow learners are people who start blaming and looking for problems. They have a very negative mindset. These people are not willing to implement what works. The slow learners are looking for a quick solution that may or may not get results in business.

On the other hand, the winners are people who implement daily what has already been proven to work. They ask specific questions that will lead them to business success.

You need the right type of mentorship and processes that are proven to work. In addition to that, you need the time, good internet and a place to sit and work. You don’t need to be a master teaches and genius IQ level to build a real business.

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Making more money has advantages and disadvantages. The more you do, the more responsibilities you have, and the more problems you will encounter.

Right now, I can do anything I want, but I decided to continue working on my business. Here is why…

I found something that produces results and that there is demand for. Moreover, there is opportunity for growth. I decided to take that path, because I realized that I can make something that other people are not doing and I can make a difference in the world by providing value to other people.

I would like to inspire you to start a business and make a change in the world. The more entrepreneurs there are, the better the world becomes.

The idea that money can’t buy happiness has been disproved by science, at least up to a point. Experts say that happiness does increase with wealth, but the correlation peaks at earning $175,000 per year. The lower a person’s annual income falls below that benchmark, the unhappier he or she feels. But no matter how much more than $175,000 people make, they don’t report any greater degree of happiness. Actually, in order to make $175K a year in profit, you have to make a lot more than that.

It depends on your personal believe how much money you need. You have to find out who you want to be in life.

- Do you want to be someone with huge amount of responsibility?

- Do you want to be someone who people look up to?

- Do you want to be a public star and make speeches in front of hundreds of people?

- Do you want to be someone who is sitting in an office making $50K a year doing same boring stuff every day?

The actual producers in today’s world are only 10% of the population. The other 90% are just consumers. They don’t have skills, ambition or intelligence. They do not have the motivation to achieve success in life.

The 10% of the world’s population are people who are constantly learning new things. They are not satisfied with just finishing university and having a job. They want something more out of life. They want to build a real business and provide value to the world.

There are people who invest thousands of dollars in self-development just to learn a new skill like sales, Google Ads or Facebook Ads.

These people are structuring their life around work. They are not neglecting the other parts of their lives. They are balancing between their work and personal life.

Most people thing that you just need to hustle and work super hard. That is partly true, but if you don’t balance it, you cannot think creatively. You don’t want to end up in a hospital because of overworking.

In my very early years of life, I was just watching tv and playing video games. I did not go out at all. I had no friends and social life at all. But, once I started learning new skills, my life changed for the better. I found my purpose in life.

If you want to grow and scale your business and move from $50K to $500K a year, you should start working on your business and not in your business. You can do that by outsourcing the work to other people. Outsourcing is giving your work to someone else outside of your main business. That could be through freelancing, or by hiring another firm to handle segments of your business. They can take the workload off from you, so that you can focus on the important stuff in your business.

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You are going to learn how to keep learning so you stay on top of your business and you don’t get outcompeted by people who are working and studying harder. As an entrepreneur, you know the importance of staying ahead of the game. You want to stay on top of things and keep ahead of the competition.

This is specifically true for professions like software engineers and especially doctors. You cannot afford to rely on old skills, because other people will move you out of business.

Maybe you are not that smart as other entrepreneurs on the Internet. However, everything is in your hands and you can change that situation. You can do what other people have done. It’s not impossible to get to their level.

The acceptable level of competence is going up all the time. If you want to stay alive and not sitting in a room repeating the same process over and over again, then you have to keep evolving and take your skills to the next level.

I thought that I am going to learn a bunch of skills and I will keep using them forever. However, the world is evolving and you have to adapt to the circumstances.

There are some skills that you can keep using forever like sales and copywriting. Then, there are skills that are very temporary like Google ads, SEO. These skills change all the time.

Younger people are more liberal and older people more conservative. Older people have very hard times adapting to changes. They cannot accept that there are new tools that can make our lives easier. For example, there are some taxi drivers who still do not offer card payment and only accept cash payment. These people are stuck in the past and other people are going to crush them. Everything is always moving and we need to learn how to do this as well.

What is more, the way people did sales a few years ago does not work anymore. If you start cold calling companies and you use the same script again, the results will be different.

A great way to achieve business success is to implement a working business model that has been proven to work. I have barely made any money in my first 2 years in business. Nowadays, you don’t need to go through that, because others have gone before you. Learn from the people who are ahead of you.

Always keep looking at innovators. If you are just looking at innovators and you never become an innovator, then you are never going to be able to become the best.

Being an innovator means that you are alone on the top. That does not mean that you are more successful than other people. Innovators are taking risk by trying to do something new. That is why it is very tempting for people to just copy what has been proven to work.

My advice for beginner entrepreneurs is to copy a business mode that has been proven to work and implement it a lot. Do something a little bit better than your competition. Get market share, some sales, quit your job.

segments of your business. They can take the workload off from you, so that you can focus on the important stuff in your business.

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What is the difference between the people who perform average making $15K per month and people are running real successful and very profitable businesses?

Emanuel is going to share with us a few lessons that he has learned from his business experience and that led him to business success.

If you want to become an entrepreneur, one of the first challenges you may face is no longer having a person to set goals and deadlines. The responsibility of inspiration becomes a task of self-motivation.

A fundamental thing that you need to have is big vision. From 11 years of age all Emanuel has been thinking of is how to become a millionaire. He had a clear vision of him in the multi-million dollar penthouse and his bank full of millions of dollars. If you don’t know exactly what you are after, you are never going to get it. If you don’t truly believe that you can make a lot of money, you will never make it.

Getting and staying motivated is vital, whether you’re striving to reach a business goal or starting a new venture. Lack of motivation can hurt your potential for success. The more motivated you are, the more momentum you will create and the easier it will be to tackle ambitious goals and reach higher levels of success in your business.

How does an entrepreneur maintain focus on the business while also staying motivated to become a better person and business leader? People go into business for different reasons like:

- Quit their job

- Travel the world

- Prove people wrong

- Having beautiful girls

If you are not exceptionally motivated to make a lot of money and build a real business, it is just not going to happen for you. You need to have a clear goal that is set in front of you to keep pushing you to business success.

There is a difference between wishing and wanting. Some people say that they want to start a business and make a lot of money, but when it comes time to doing it and execute it, it turns out that they are not ready yet. They always come up with excuses and postpone starting their business.

A wish is usually a fantastical want. For example, you are very short of money and you wish you would find a winning lottery ticket. That means that you are not ready to take action to achieve your goal. You are relying on pure luck.

Your action can tell you what you wish and what you want. Ask yourself these questions to figure out what your purpose in life really is:

- What do you want?

- Why do you want it?

- What tangible thing is it going to provide to you?

Here's how your first promise and delivering on your first promise makes all the difference in how well your business will run.

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Anyone can make promises, and most companies make the same generic promises over and over.

If you behave differently, you will command top dollar for your product/service.

This is video is for you, if you want to increase your accountability, increase your credibility, and the amount of money people spend on you. As well as putting yourself in a whole new category in business, where you’re the only competition out there. You’ll only be competing with yourself.

To tell you the first step, I’ll tell you a story. Most businesses out there, make fake promises about quality, or customer service, and everyone does this. It got to a point where no one actually believes anyone. If you read somewhere, this is the best quality product out there. You shouldn’t believe it, you should want proof.

The best proof out there, is that it got results for you personally, because even testimonials can be faked, it can be from a different product, but they’ll pretend it’s from theirs.

However, if you get the result from the product, then this is the ultimate proof.

The first thing you have to do, early in the interaction is make a promise, with the person you’re calling, on what you’ll deliver. I can’t over emphasize how important it is to deliver on the first promise. This sets the stage for the rest of the relationship, and if you deliver on your first promise, and it’s something like a $27 service, or product, or even a $2700 one. The client will now have the view, I put my money in, and it’s exactly how I expected it to be.

They’re now highly like to buy the next product from you, be it for $20,000 or whatever. They’re now much more likely to buy it from you, because they’ve experienced good emotions from you, they’ve experienced a good result, for a fair amount of money.

Aleksander explains how he got facebook and google to mass email for him to promote his business on a regular basis and how you can do the same.

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If you’d like to find out how you can build your business, by having companies like YouTube, and Facebook, email their list for you, so you can get more leads, more traffic, and ultimately more sales, then this video is for you.

I started my business on YouTube, I started on this one platform, and I started creating regular content. This is one of the key principles on social media, because if you’re producing regular content, you’re actually training your audience, and educating your audience on a regular basis. You’re providing regular content, regular value to them, and this is what they want, because you’re solving their issues on an almost daily basis.

You can become almost like their friend, and then people will take you a lot more seriously. It’s not just a guy who makes one video a month. It’s a guy who’s serious about his business. You can build a following, an audience, and ultimately a business. This is principle number 1, (having regular content), and this ties in to having all your stuff emailed to the list.

The second part of the equation is to be everywhere that people go. I started on YouTube, then I added Facebook, as well an email list, and I started emailing people myself. I’m even on other blogs, putting out regular content on there. This makes it appear like I am everywhere on the internet.

Aleksander explains the 2 kinds of people and how they make commitments, what works and what doesn't work.

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This video is for you, if you want to make commitments, follow through with them, and implement them into your life, and get results. Not just making a commitment, but get the actual results.

You may have seen people on Facebook, or in real life who tell you: “I’m going to learn this, and I’m going to learn these skills, start a business, start travelling, and move to a different country.” I’m sure you know people who’re like this, that about January time, make commitments on Facebook, and in real life (this is very common).

There are two kinds of people, the first kind make commitments publicly, to get the validation, and get the instant boost of gratification, and implement, because they’ve already got the mini reward without implementing. They don’t need to do anything else, it feels good enough already, just from announcing stuff publicly.

The second kind of people, are the people who announce stuff publicly, and then use that as motivation, to get themselves to implement. They tell their friends, and then everyone else: “I’m going to do this.” Then if they don’t do it, their friends are going to tell them: “look, what the hell happened today, I thought you were going to learn sales, I thought you were going to implement this, I thought you were going to start a business.” Then the second kind of person will actually do it. Those are the two kinds of people out there.