Aleksander Vitkin Podcast

Aleks explains how we can accomplish feats that previously seemed impossible.

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In 1954, it was considered impossible to run a mile in 4 minutes or under. That was until Roger Bannister came on the Iffley track, in Oxford, and just ran it. It wasn’t even a professional event, but he just ran it.

One year a later at the Olympics, a bunch of athletes ran a mile in under 4 minutes, because they saw Roger do it on TV, and all of a sudden they could do it. In business it’s very similar, this article is for you, if you’re starting a new habit, a new process in your business, or building a business, and you just can’t implement it.

You fail to implement it, because you can’t develop the habit, and you haven’t seen anyone else do it. There’s a solution to this, and this is why I actually started my own mastermind a while ago, and the solution is to go and find the people who’ve done it.

Now we can’t all be Roger Bannister, we can’t all be innovators, and invent stuff from scratch. We need to be influenced by others. If you let yourself be influenced by others, by innovators, by others who have done it before, by others who do it every single day, you’ll find that any new process, any new skill that you’re learning in your business, it’s possible to do it.

Even though before, you’ve been surrounded by people who told you no, people who told you it’s not going to happen, by people who told you that you can’t do it, and people who told you just to settle with less.

If you surround yourself with people who are doing it right now, and people who don’t have a problem with doing it, and don’t tell you it’s impossible. You’re going to be able to do it, you’re going to be able to start a seven figure company, an eight figure company, and you’re going to be able to learn a hard skill, likes sales.

Here's the story of an entrepreneur friend of mine who decided to start with calls... What follows may surprise you, but it's a lesson for us all.

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Find out how you can prepare your week so that you can focus on your most valuable activity on the right days without breaking out in panic attacks.

Today, I’m going to tell you a story. It’s about an acquaintance of mine, who was just getting into business. His aim was to become an entrepreneur, travel the world, and he thought it was going to be awesome. I was really happy for him, and I gave him some advice (I gave him a system to use).

Anyway, the first day hits, and his plan was to do some cold calling. So the first day, he picks up the phone, and he says: “there was this resistance you couldn’t believe”. It was like his whole arm was frozen in fear, and eventually he dials the number anyway, the lady on the other end said: “hi”, and he puts down the phone, he was just too scared.

This fear, built up over the next few hours to the point where he nearly had a panic attack. It completely paralyzed him, to the point where he couldn’t do anything for the rest of the day. He spent the rest of the day procrastinating, and this lasted a week (he didn’t actually tell me he spent a week procrastinating, but I can imagine he did).

I talked to him after a week, I asked him where his sales were, because he had his whole system laid out. He didn’t have any sales as you can imagine, because he didn’t do one single phone call after the initial one.

A real hustler would handle this differently. A member from the daily business hustle started his business, and he had his whole process all laid out, he was ready to go. He had his leads all prepared in an excel sheet (he had his sixty leads ready to go).

The first day, he starts calling, and he freaks out, same as the other guy. Then he looks at his process again, and realizes that he can do this no matter what. The second day, he does double the number of phone calls (he did 60 calls, compared to 30 the day before). He did double the calls, because he actually implemented, and he learned a shit load from doing that, because that’s how you really learn, that’s how a real hustler handles it.

Aleksander interviews Matt, who closed an interesting deal and shares the lessons he learned while running the project for the client.

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I’m here with Matt cook, and from this interview, you’re going to learn how to manage a big project: where someone pays you thousands of dollars, and how you can get through it without any hiccups.

Matt closed a deal recently where he got 50%, for doing marketing for a company, managing their email list, and launching products, as well as some other stuff like that. Another deal he closed, was with a local business for copy, for several thousand dollars. It was a very interesting project, and we’re going to find out what lessons he learnt from it, and how you can learn from it.

Matt closed a deal worth three thousand dollars, for a website that he did with a partner. His friend is quite good at web designs, so he did that aspect, and Matt read the copy (they shared the responsibilities).

About a month in to the project, after the design phase was nearly done, and they were doing more implementation, Matt discovered that the expectation hadn’t been clearly set from the start. There was some potential confusion about the contract: the client may have been expecting one thing, but Matt’s not meant to deliver that, and the client was asking for a tonne of other stuff, and Matt didn’t really have a leg to stand on, because the contract was to hazy.

What he learned from this, is that it’s really important not just to manage the expectations, but also to explain what he’s going to do, and have it really tight in the contract: what you’re responsible for delivering, and what you’re not responsible for doing.

I’ve found that it’s really common, when you close a contract, for websites or videos, or whatever you’re selling, to have the expectations set incorrectly for the client.

Matt discovered the danger, within the contract, after the design had been delivered, and in implementation phase. They were actually putting it on the server, and making tweaks, and then things came up, where the client would ask: “could you also do this page, and that page”.

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Many people think that if they are consistent in business, they are going to succeed. They think that the key to a successful business is to have clients who you can bring results on a daily basis. Consistency runs deep throughout your business practices and can make a real impact on how your business grows. However, consistency is not enough.

Today I am going to share with you a new paradigm that will allow you to experience exponential growth in your business. You are also going to find out how to get many referrals and free marketing without spending a single dollar.

This paradigm will help you keep your clients happy and maintain high life-time value for a long time.

The first sign that consistency is not enough is when a client leaves you despite the fact that he is doing better than most people in the industry.

When people stop experiencing rapid growth and rapid increase of results, they start blaming you for their failures. People who are high-performers are looking for consistent growth, not just consistent results. If you cannot provide that, the relationship with these people will break.

Google the myth of Sisyphus!

That’s a Greek myth about someone who tries to push a rock up a hill. The rock cannot go up. It just rolls down again and again and the guy has to start over. This is what people feel like if they are not consistently growing.

You need to make sure that your clients are constantly pushing the rock up the hill. If the rock goes down for an extended period of time, you should be able to show them the way on how they can bring it back up. Otherwise, you will be the reason for their failure according to them.

The relationship between you and the client has to be built in a way that you understand each other throughout the whole delivery process. Communication is a very important part of any business. They have to understand what is going on at any given time. They have to know how you help them achieve better results in business.

Many people think that just because something is not improving, it is going backwards. That is why the growth of your clients is a vital part for your business. You should give them a sense of improvement.

There’s no one way to grow a business, so there’s (sadly) no one reason why it slows down, stops, or declines. You have to find that reason and build trust in your clients.

You are the trusted consultant and they have to believe in you. If they do not believe you, you are not a good fit to work together. Sometimes, it is just better to let clients go.

But, if you see potential in your clients, you should do what it takes to keep them and work with them for a long period of time.

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Are you allowed to spend time with your family during Christmas or you should focus completely on your business? I have been asked this question by some of my students in the mastermind.

My advice is not to spend more than 3 days with your family for Christmas. After that you should get back to your business and focus on it exclusively. Especially, if you are a beginner who is just starting his business, you cannot afford to take long vacations. That will be a huge distraction for you and it will be very hard to get back on track.

This is almost a guaranteed failure in business. You are just putting the amount of work that you have to do in your business off. In most cases that means you are never going to get back to it.

It sets a bad precedent in your business, because how you start your business and how you do things early on is usually how it will continue to go. People who start will very low pace are most likely to maintain that behavior.

If you start taking long vacations, that is likely to keep continuing as a recurring theme in your business.

Owning a business doesn't have to prevent you from taking a vacation and enjoying time away from your business. If you unplug yourself from your business while you go on vacation for a week or two and your business is not well established, there is a high chance for your business to experience failure.

After making his first $4K in his business, some people prefer to go to countries where there are very big diseases and overall the quality of life is very poor. As a result, they end up in a hospital and clients who have already paid them are wondering where this guy who I have already paid is.

This is a very wrong mindset that some people have when it comes to business. In the beginning stages of your business, you are not allowed to lie on the beach with your laptop. That is a dream sold by marketers and it is completely unsustainable.

After a few weeks, you are going to get bored with such a lifestyle. There is a high chance that you can lose momentum and as a result you can lose some of your clients and you have to start from scratch.

If you want to travel and spend more time with your family, here is the solution.

You have to build your business first. You need to work 8 to 10 hours a day until you earn the privilege to get time off. Just because you are your own boss, does not mean that you can get time off all the time.

You have to go into business for the right reason. Build it with a solid foundation. After you establish some stability in your business, you can go to a nice place and take some time off. It sounds very boring, but being employed is a lot more boring than figuring out this stuff.

Once you have it figure out, you can spend more time with your family and friends and start traveling every 3 months. This time off will give your mind a break from the stress and will allow you to grow your own creativity. But, the break before you build your business will make you become lazier and you will just postpone the work that you have to do.

All in all, the things that you have to do and not to do in the first 2-3 months in business are very important. Running a business has a lot of rewards and is definitely worth it.

The most important lesson is that you can take time off and go on vacations, but you have to know when is the right time to do it.

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Whether you are an early riser or a night owl, working at night can be very challenging.

I used to be a huge proponent for working at night, but I realized I was dead wrong. The best time to work is at 07:00 AM. It does not matter how well you feel during the night. You are more productive during the day.

If you develop a sleeping schedule where you go to bed early every single day and you wake up before 08:00 AM, you are more productive most likely. That was a huge game changer for me. Working during that time of the day is much healthier, there is less noise and you can work much faster than at night.

If you wake up earlier, you have better management of your day. You can avoid wasting time in traffic by going to the gym or a restaurant in a slightly different time of the day. Moreover, you are in sync with other businesses and stores around you.

In addition to that, this healthy schedule prevents you from getting sick. Everything fits perfectly in your schedule, if you wake up early.

However, there are situations when you have to work at night. You may have clients who are in a completely different time zone and that completely messes up your schedule.

So, sometimes you have to work through the night to produce as much volume as possible and meet the demands of the market. But, people working these irregular shifts for prolonged periods of time can suffer from a variety of health issues.

Sleep at least 8 hours a day. Everyone who is tells you that he can sleep less, does not know what he is talking about. Don’t try it, because it’s not worth it. 8 a day of sleep is an absolute requirement.

Some people drink coffee all day and then sleep 4 hours a day and say that they feel great. But, if they stop drinking coffee, everything is completely messed up.

This lack of sleep can result in difficulty concentrating, which can heighten the risk of injury and many other health issues.

Night shift work may also interfere with the body's ability to repair the damage that occurs from normal cellular processes. The suppression of melatonin, which is the hormone responsible for regulating the internal body clock, may play a role.

If your sleeping schedule is already messed up, there is a solution.

Consult yourself with a doctor. He may prescribe you some melatonin to help you get to bed early and sleep better for several nights in a row. Eventually, that will help you have a good sleeping schedule that will keep you healthier, your immune system stronger and yourself more productive in general.

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In this podcast you are going to learn how to behave on sales calls where you are selling a very expensive service or a product to very smart people.

There are sales people who are too pushy on sales calls. They think that that they have to give orders and the client has to listen to what they say. That is a very bad approach to closing sales.

The telephone is still the fastest way to create awareness with your target market about your product. However, it has to be used in a proper way. If you are too aggressive on sales call, there is a high chance for your client to get mad and hang off the phone.

Many of your friends may have a very bad opinion about sales people! The key to success is to reverse-engineer the process and see it from the recipient’s point of view.

The first mistake that beginners make when they are on a sales call is that they behave as if they are a car salesman. If you want to sell a high-ticket item, then you have to learn a different sales process.

The second mistake that beginners make is that they start talking about the delivery process and all the technical aspects involved in it.

Usually, people who are looking for a tech guy have no idea what kind of processes you use to deliver the service. They are interested in the result. They want their business to grow by getting more sales and they want to spend more time with their family.

The best way to approach to sales now is as a trusted consultant. Your clients need to look at you as if you are their doctor or mother. That’s the kind of certainty you need on sales calls.

When you are on sales calls, you are teaching people how to make decisions. Lots of people become very hesitant when buying and you have to guide them through the process.

People do not know how to buy and how to make decisions when buying high ticket services.

One of the most common objections that people make is that they have to compare it with other offers. In fact, they just want to escape the call and not hurt your feelings by rejecting your service.

Usually, when people make comparisons, the compare completely irrelevant things like how many clients you have had. They do not evaluate your service at all.

Doctors are the ultimate trusted advisors. Patients are willing to pay as much money as needed and they have to trust the doctors, because sometimes life can depend on them. People are aware that at the end of the day, health is the most important thing.

Although the life of your client may not be at risk, you have to be a trusted advisor when you are selling services on the internet.

You have to show yourself as a trusted advisor and help them make the decision as fast as possible.

If you know that your client can benefit from your service, it is your absolute duty to make them buy from you. You have to do ethical sales and not lie to them.

You can increase the number of your sales dramatically by following the tips mentioned in this podcast.

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Have you ever dreamed of waking up one day and not showing up to work? Have you ever dreamed that you never have to work for anyone for the rest of your life?

If you have thoughts like these and you do not know what to do and how to start a business, then keep watching. When your current job is horrible and you also don't see an escape route, naturally you feel trapped! I have many similar thoughts and feelings when I was younger and working at several jobs to survive. I did not know where to go, how to teach myself or how to start a business.

Nowadays, things are much simpler. There is incredible amount of information everywhere. You can learn very valuable stuff from the comfort of your home. The possibilities are endless.

It's so easy today to get dragged down by all the negativity and darkness hanging over us like an ominous cloud. However, we have to admit that we are living in an era that has never existed before.

It is possible to escape your job, build an online business and travel the world. All of that is possible if you set your mind to it.

You don’t have to choose between traveling regularly and running a successful business. There are plenty of different businesses that you can run while traveling. And there are even some that require you to do a fair amount of traveling.

The best way to build a business is to start with a simple repeatable funnel (a way to get people on calls) that has been proven to work. Moreover, you need a service to sell and a sales process to sell to people. It’s not going to be an amazing business, but it’s going to be good enough to quit your job.

After you establish a good profitable business, you can start scaling, hiring and so on. That is when the real adventure starts.

I have work with hundreds of people and most of them are doing this already and are on the path of doing it. You don’t have to be some kind of a genius and super smart guy. If they can do it, then you can do it too.

You do not have to a developer, a marketer or a sales person. You can learn all these things as you go. What is more, you can choose not to learn them and outsource most of the delivery and outsource most of the work to other people.

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Today, I am going to talk about whether or not you should buy from info marketers and coaches coaching coaches.

There are many people who teach business, but most of them, do not teach properly. I was studying business and marketing in college for 4 years and I leant more in my first 2 years in business.

After I graduated I started looking for online resources for marketing and sales and how to build a real business. There was very little information and all of it was useless.

People were not getting any results. People started changing what results meant just to be able to sell their programs. They did not know what results in business means.

Results in business is sales and revenue increase. It is not feeling good and acquiring new skills. There is a very big difference between both. That is the main reason why you should never buy from info marketers.

Whether you’ve just launched a new business, or you’re gradually growing an existing one, finding a shortcut to success sounds attractive. That is what most info marketers offer. They attract people with the overnight success story.

Nowadays, everyone wants to be a coach in business. It is very hard to choose who is the best for you. Many business coaching programs are a waste of time.

Most business coaches are interested in building their own business. There are very few legitimate business owners who deliver massive results.

The problem with many of today’s business coaches and coaching programs is that they are focused on mindsets, motivation and emotions, and not on implementing proven best-practice systems, strategies and action steps that will actually grow a business.

A coach is someone who is going to work with you for an extended period of time and guide you through the process based your needs and build a program that is going to get you results.

Hiring a business coach will provide you with objective insights into how to run your business better, increase sales and improve your skills as a CEO.

It is very hard to work with people. You have to change the way people behave and make them think like you. You have to coach people properly in order to make them perform at the level they are capable of.

The coaching business is not a scalable business model. You make 6 – 7 figures, but you cannot go to the 8 – figure mark.

You need to be coached in order to get results. You have to work with someone who is going to listen to you and build a relationship with you. This cannot be achieved if you are not willing to participate.

Should you buy from info marketers? – Absolutely no!

Should you become a business coach? – No, it is very hard work which you have to very passionate about in order to make it happen. It is not a good business model, because of the lack of scalability.

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Today, you are going to find out which niche to go into and what to sell.

Starting an online business without doing market research can result in a lot of wasted hours trying to reinvent the wheel. Market research can help you find potential customers and your competition so you can map out the best possible market approach. It can assist you in writing your impending business plan. You must determine whether there really is a market for your product or service.

1 – Go and check what the info marketers and business coaches are currently coaching.

2 – Go to websites like Upwork and check all the listed categories. See how many jobs are posted daily in each category and see how many of them are posted from Western Countries. Do your market research and make sure that there is a demand in the market for what you are selling. There have to be at least 20 jobs per day that you can apply to.

If there is not too much competition, there are less people who apply for these jobs and there is are a lot of jobs posted daily, then this is a good niche to go into.

You can easily make something between $5K and $10K per month. If you dedicate yourself full time and hard super hard, the possibilities of what you can achieve are endless.

3 – Go to general entrepreneurship Facebook groups. You may think that the only productive way you can spend time on Facebook is promoting yourself or your business, However, nowadays, that is very far from the truth. As an entrepreneur, you need to have support systems and mentors in place to help you succeed.

Facebook groups are an awesome way to meet a variety of professionals who are looking for and sharing advice on their industry, business, or entrepreneurship. It’s also a great place to get inspiration and motivation from other like-minded people. Ask what are the current business model people are following nowadays.

Facebook groups can help you meet various networks of professionals sharing ideas, motivation, and collaborations.

The business model that is always in demand and always works is a service business model that delivers actual results. It’s better to sell the shovels than to dig the gold yourself.

Focus on implementing a proven business model that works. Start a business which does not require you to invest a lot of money. Sell your service to clients and get your money upfront. The fact that you can build a business with no money investment and you can start getting paid immediately is absolutely mind blowing.

If you deliver a high quality service which can bring results to your clients, you can get a lot of referrals, which will lead to growing and scaling your business.

On the other hand, all the passive income guys are betting on very low chance of getting money in the future.

Spend time thinking about your business model, test your idea (don't just bounce ideas with friends; go to market and try and make some sales) and keep iterating.