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John Sonmez was an employee working for other companies. Then, he started doing a lot of freelance work hourly consulting clients and now he is the founder of The Simple Programmer.
John wants to teach other people the things that he pursues his life. He was heavily involved in the software development space, but once he started learning skills like communication and marketing, he knew that he had to switch to personal development.
The business partner of John is running The Simple Programmer right now and this company makes $40K-$50K per month in revenue. Their website generates a lot of traffic and gets a few hundred new email subscribers per day.
Moreover, they are selling many books and online courses. The rest of the revenue comes from affiliate deals.
They have a constant stream of traffic. They do hardly any advertising. Having so much organic traffic means that you do not have to worry about running ads every day and the business is as much automated as possible.
Having a system and having a process in place is critical. Automation is the secret weapon for your small business.
In the beginning, John was doing everything by himself in his business and knew that if he stops working for a few days, his business will die. Then, he read a book (E-Myth Revisited) which opened his eyes. He realized that he can outsource most of the work to other people.
John went through his business and made everything into a process. He recorded every step of the processes in his business step by step.
John went from being stuck in the business working 60-70 hours a week to where he can get most of the work done by someone else. He was able to travel Europe, work just one day per week and have income coming in at the same time.
On the other hand, if you think you are going to work a few hours per week and you will be fulfilled in life, you are absolutely wrong. Happiness is hard work. You need to have a purpose in life. You cannot just lie on the beach and do nothing.
You have to set higher goals and put a lot of effort to achieve these goals. That is what is going to make your life more interesting and you will feel more fulfilled in life.
You can create a business where you can work 4-5 hours per week, but it won’t grow. If you want to scale your business, you have to put hard work into it.
So many people spend 50-60 hours per week just maintaining the business. They are working in the business instead of on the business. There is no time to make the business grow.
It is very hard to create 2 videos a day for several years. John reveals that the secret is that you have to commit to it 100%. You don’t have any other option. That is a life or death situation and you will find a way to make that happen no matter what it costs.
Sometimes, you might not be in a good mood or you don’t have any idea what you are going to talk about, but you do it anyway, because you must do it.
John always takes notes of interesting things that happen in his life. As soon as you think of a topic idea, you should drop it immediately on your Trello or Asana board. That is how he comes up with new topics for his videos. Moreover, any time he is in the gym or running, he listens to audio books in 2x or 3x speed.
Another great strategy is to pick one day as your shooting day and record 15-20 videos per day. After you do 2000 videos, you get good to a point where you do not have to do any kind of retakes and that makes the life of your video editor so much easier.
Very few people on Earth have shot more videos than John, so he has so much experience in this part of his business.