Aleksander Vitkin Podcast

Here's a working Pokemon Go business model. It's designed to make you money with pokemon go.

Hack your phone to change your pokemon go gps location: http://en.yibada.com/articles/140930/20160712/pokemon-go-cheats-tips-and-tricks-how-to-trick-location-or-gps-spoof-without-getting-banned.htm

(Disclaimer: This podcast is opinion, not advice, you're doing everything AT YOUR OWN RISK. In fact I don't actually recommend you do anything I say in this podcast, it's for entertainment only. I don't represent the company behind Pokemon go and I'm not an affiliate of the game, nor do I own any rights to the game or brand names.)

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Follow me on Instagram: @aleksvitkin”

I have another business model for you today – Pokemon Go business model. This is an adaptation of an existing business model on the internet.

I have an improvement upon it to make it more viable and easier to use from anywhere in the world, so you can do it as an online business model and you do not have to sit and do it yourself.

Here is what you need to get started.

You need to sell it as a service to local businesses that have a Pokemon stop at their location. Otherwise you cannot do this. You need to tell them that they will have a liar installed on their Pokemon Stop all the time during the opening hours. And you will pay me a few hundred dollars per day. That way you are making a few hundred dollars profit per day. And here is the clever part. You do not have to sit there with your phone and install the liars.

This is the common business model that some people are talking about, but I have a variation on this.

I am going to tell you how to avoid having to do that by hacking the system. You can get banned from this or you cannot use the app anymore, so use it at your own risk.

You need to root the phone, that means hack the phone (I am not going to tell you how to do that. You can go and look at an external website) and then you need to install an app on your phone that tells that your phone is not rooted and everything is fine. Otherwise Pokemon Go app will notice that you are hacking the system and it will lock your app and you will not be able to use it anymore.

Only then you can install a location smoother. That is a fake GPS signal that is in your phone and it tells your phone you are anywhere else where you want to be. You select on the map where you want to be and any client you have you are going to be able to service them by installing a liar at their location even without going there and that is very important.

That is how you get around the system and do it remotely. You can charge them several hundred dollars for installing liars. That is worth a lot of money to them and you can build a business like that.

Imagine if you call all the stores in the country that have a Poker stop nearby and you sell them the service. You say that you will take care of all of the stuff and you give them link that automatically bills you $300 every single day for the service.

They have a lot of customers coming. They are happy, you are happy. If they are not happy, they just cancel the service via PayPal and you stop providing it.

Here is another clever part. You can hire someone from India, the Philippines, who does the work for you, sits there and does all the work with his phone. And he installs liars per location.

That’s it. That’s what you need to do. I have even multiple applications running on PC, but let’s just do it simple and do it with the phone.

I will link in the description on how to root the phone and install these apps, based on all I have seen people doing. People do this even without GPS and without rooting the phone. They just go there and do it manually. If you do not do it manually it is actually very scalable business.

Try it out guys. It is an awesome business model. It can be very profitable.

Here's a working Pokemon Go business model. It's designed to make you money with pokemon go.

Hack your phone to change your pokemon go gps location: http://en.yibada.com/articles/140930/20160712/pokemon-go-cheats-tips-and-tricks-how-to-trick-location-or-gps-spoof-without-getting-banned.htm

(Disclaimer: This podcast is opinion, not advice, you're doing everything AT YOUR OWN RISK. In fact I don't actually recommend you do anything I say in this podcast, it's for entertainment only. I don't represent the company behind Pokemon go and I'm not an affiliate of the game, nor do I own any rights to the game or brand names.)

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Follow me on Instagram: @aleksvitkin”

I have another business model for you today – Pokemon Go business model. This is an adaptation of an existing business model on the internet.

I have an improvement upon it to make it more viable and easier to use from anywhere in the world, so you can do it as an online business model and you do not have to sit and do it yourself.

Here is what you need to get started.

You need to sell it as a service to local businesses that have a Pokemon stop at their location. Otherwise you cannot do this. You need to tell them that they will have a liar installed on their Pokemon Stop all the time during the opening hours. And you will pay me a few hundred dollars per day. That way you are making a few hundred dollars profit per day. And here is the clever part. You do not have to sit there with your phone and install the liars.

This is the common business model that some people are talking about, but I have a variation on this.

I am going to tell you how to avoid having to do that by hacking the system. You can get banned from this or you cannot use the app anymore, so use it at your own risk.

You need to root the phone, that means hack the phone (I am not going to tell you how to do that. You can go and look at an external website) and then you need to install an app on your phone that tells that your phone is not rooted and everything is fine. Otherwise Pokemon Go app will notice that you are hacking the system and it will lock your app and you will not be able to use it anymore.

Only then you can install a location smoother. That is a fake GPS signal that is in your phone and it tells your phone you are anywhere else where you want to be. You select on the map where you want to be and any client you have you are going to be able to service them by installing a liar at their location even without going there and that is very important.

That is how you get around the system and do it remotely. You can charge them several hundred dollars for installing liars. That is worth a lot of money to them and you can build a business like that.

Imagine if you call all the stores in the country that have a Poker stop nearby and you sell them the service. You say that you will take care of all of the stuff and you give them link that automatically bills you $300 every single day for the service.

They have a lot of customers coming. They are happy, you are happy. If they are not happy, they just cancel the service via PayPal and you stop providing it.

Here is another clever part. You can hire someone from India, the Philippines, who does the work for you, sits there and does all the work with his phone. And he installs liars per location.

That’s it. That’s what you need to do. I have even multiple applications running on PC, but let’s just do it simple and do it with the phone.

I will link in the description on how to root the phone and install these apps, based on all I have seen people doing. People do this even without GPS and without rooting the phone. They just go there and do it manually. If you do not do it manually it is actually very scalable business.

Try it out guys. It is an awesome business model. It can be very profitable.

Here's how you can get leads and sales on linkedin with content and inbound marketing techniques. Works like a charm for most industries.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Follow me on Instagram: @aleksvitkin”

LinkedIn is probably the best way to reach business owners. They congregate in groups and send each other references. It is an international meeting point for entrepreneurs and others, who participate in business.

Most people think that LinkedIn is only just for profiles, but the way I look at it is a keyword targeted profile that allows me to be found on the internet and in the LinkedIn database. So, if people look for copywriters, there are certain people who are ranked on top and others who are not ranked at all.

A lot of business owners and recruiters look on LinkedIn as a go to source to recruit people and find partners to team up with. If you were to rank on LinkedIn as a copywriter, for example, then you would be getting a lot of business potentially.

How do you do this? How do you SEO optimize your LinkedIn profile, so that people can find you as the expert in the field?

There is a header on your name on LinkedIn. That is the first place that you need to SEO optimize. You can write there that you are a copywriter expert and nothing else, you can focus your profile on one thing that you specialize in and below in the description you can write about your copywriting skills and what you can do for your clients and what projects you completed successfully.

Then when you close a sale and every time you deliver a project you can ask your client to give you a review on LinkedIn and write it in great detail on how awesome you are. Then you are more likely to rank for those keywords, because they are all over your profile.

When people go to your profile, they will also see that you are not new to this, because you have been reviewed and other people have worked with you on the same thing.

Do not make a profile that you are good at everything. Just focus on one single thing you are good at. If anyone who works for you change their profile on focusing on one thing they are very good at, then together you can build a network and together you will rank higher on Google and on LinkedIn.

Once you have that, then you can go to communities on LinkedIn and connect with people through the communities and post in groups on LinkedIn. Since you are hanging out in those groups and you are building a name for yourself as a copywriting expert, then you join more groups that are basically people, who you usually sell to.

If you become an expert in those groups and they look at your profile and you have worked with all those people, then they will come to you when they are looking for a copywriter.

Another thing is that you can write articles. It is called LinkedIn Pulse. You can go on LinkedIn and you write highly keyword targeted and very high quality articles that are targeted towards exactly what your buyers want to read. For example, the topic can be “How to hire a copywriter” or “How to optimize your website with copywriting techniques”. That way you are driving traffic to your stuff on LinkedIn.

You can have a call to action, where people can book an appointment with you and get a free consultation. Then you will have this passive stream of leads coming. As long as you keep posting high quality articles, some of them will rank and your profile will rank and your employees’ profiles will rank as well. That is all a funnel that sends leads into your company, so you can close them for copywriting projects.

Also you can be very proactive and get people on the phone and close them like that. LinkedIn is a great source for high quality leads. I have heard that 40% of the LinkedIn users are millionaires. There are some statistics on the Internet.

Here's how you can get leads and sales on linkedin with content and inbound marketing techniques. Works like a charm for most industries.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Follow me on Instagram: @aleksvitkin”

LinkedIn is probably the best way to reach business owners. They congregate in groups and send each other references. It is an international meeting point for entrepreneurs and others, who participate in business.

Most people think that LinkedIn is only just for profiles, but the way I look at it is a keyword targeted profile that allows me to be found on the internet and in the LinkedIn database. So, if people look for copywriters, there are certain people who are ranked on top and others who are not ranked at all.

A lot of business owners and recruiters look on LinkedIn as a go to source to recruit people and find partners to team up with. If you were to rank on LinkedIn as a copywriter, for example, then you would be getting a lot of business potentially.

How do you do this? How do you SEO optimize your LinkedIn profile, so that people can find you as the expert in the field?

There is a header on your name on LinkedIn. That is the first place that you need to SEO optimize. You can write there that you are a copywriter expert and nothing else, you can focus your profile on one thing that you specialize in and below in the description you can write about your copywriting skills and what you can do for your clients and what projects you completed successfully.

Then when you close a sale and every time you deliver a project you can ask your client to give you a review on LinkedIn and write it in great detail on how awesome you are. Then you are more likely to rank for those keywords, because they are all over your profile.

When people go to your profile, they will also see that you are not new to this, because you have been reviewed and other people have worked with you on the same thing.

Do not make a profile that you are good at everything. Just focus on one single thing you are good at. If anyone who works for you change their profile on focusing on one thing they are very good at, then together you can build a network and together you will rank higher on Google and on LinkedIn.

Once you have that, then you can go to communities on LinkedIn and connect with people through the communities and post in groups on LinkedIn. Since you are hanging out in those groups and you are building a name for yourself as a copywriting expert, then you join more groups that are basically people, who you usually sell to.

If you become an expert in those groups and they look at your profile and you have worked with all those people, then they will come to you when they are looking for a copywriter.

Another thing is that you can write articles. It is called LinkedIn Pulse. You can go on LinkedIn and you write highly keyword targeted and very high quality articles that are targeted towards exactly what your buyers want to read. For example, the topic can be “How to hire a copywriter” or “How to optimize your website with copywriting techniques”. That way you are driving traffic to your stuff on LinkedIn.

You can have a call to action, where people can book an appointment with you and get a free consultation. Then you will have this passive stream of leads coming. As long as you keep posting high quality articles, some of them will rank and your profile will rank and your employees’ profiles will rank as well. That is all a funnel that sends leads into your company, so you can close them for copywriting projects.

Also you can be very proactive and get people on the phone and close them like that. LinkedIn is a great source for high quality leads. I have heard that 40% of the LinkedIn users are millionaires. There are some statistics on the Internet.

Here's how you can get leads and sales on linkedin with content and inbound marketing techniques. Works like a charm for most industries.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Follow me on Instagram: @aleksvitkin”

LinkedIn is probably the best way to reach business owners. They congregate in groups and send each other references. It is an international meeting point for entrepreneurs and others, who participate in business.

Most people think that LinkedIn is only just for profiles, but the way I look at it is a keyword targeted profile that allows me to be found on the internet and in the LinkedIn database. So, if people look for copywriters, there are certain people who are ranked on top and others who are not ranked at all.

A lot of business owners and recruiters look on LinkedIn as a go to source to recruit people and find partners to team up with. If you were to rank on LinkedIn as a copywriter, for example, then you would be getting a lot of business potentially.

How do you do this? How do you SEO optimize your LinkedIn profile, so that people can find you as the expert in the field?

There is a header on your name on LinkedIn. That is the first place that you need to SEO optimize. You can write there that you are a copywriter expert and nothing else, you can focus your profile on one thing that you specialize in and below in the description you can write about your copywriting skills and what you can do for your clients and what projects you completed successfully.

Then when you close a sale and every time you deliver a project you can ask your client to give you a review on LinkedIn and write it in great detail on how awesome you are. Then you are more likely to rank for those keywords, because they are all over your profile.

When people go to your profile, they will also see that you are not new to this, because you have been reviewed and other people have worked with you on the same thing.

Do not make a profile that you are good at everything. Just focus on one single thing you are good at. If anyone who works for you change their profile on focusing on one thing they are very good at, then together you can build a network and together you will rank higher on Google and on LinkedIn.

Once you have that, then you can go to communities on LinkedIn and connect with people through the communities and post in groups on LinkedIn. Since you are hanging out in those groups and you are building a name for yourself as a copywriting expert, then you join more groups that are basically people, who you usually sell to.

If you become an expert in those groups and they look at your profile and you have worked with all those people, then they will come to you when they are looking for a copywriter.

Another thing is that you can write articles. It is called LinkedIn Pulse. You can go on LinkedIn and you write highly keyword targeted and very high quality articles that are targeted towards exactly what your buyers want to read. For example, the topic can be “How to hire a copywriter” or “How to optimize your website with copywriting techniques”. That way you are driving traffic to your stuff on LinkedIn.

You can have a call to action, where people can book an appointment with you and get a free consultation. Then you will have this passive stream of leads coming. As long as you keep posting high quality articles, some of them will rank and your profile will rank and your employees’ profiles will rank as well. That is all a funnel that sends leads into your company, so you can close them for copywriting projects.

Also you can be very proactive and get people on the phone and close them like that. LinkedIn is a great source for high quality leads. I have heard that 40% of the LinkedIn users are millionaires. There are some statistics on the Internet.

Here are the 2 things you need to implement to get things done in business, work and life.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Follow me on Instagram: @aleksvitkin”

I found, from hiring more than 300 people over the past 6 years, a few things that people do right and a few things that people do wrong. A lot of companies hire people based on these criteria.

A lot of entrepreneurs have some of these positive characteristics. It helps you become a better entrepreneur, better if you have a job and better on any kinds of projects that you are running in your life.

What is the first thing that is very good to have if you want to get shit done?

A lot of people spend the majority of their time looking that they are busy. What does this mean?

They have a set of habits like check email every 5 seconds, check Facebook every 15 seconds, go get coffee, go get tea, go to smoke and that keeps going and going all day. That way you look very busy. It looks very legit. It looks like you are hustling hard, but in fact nothing has been accomplished for that day.

Here is what a successful entrepreneur does. Successful person makes sure that he focuses 100% not on the extra work, but on the result. That is what makes the biggest difference.

Another thing is that people meet obstacles. Successful person do not know how to solve something. He needs to go to someone else, he emails a client or an employer and if he does not get a reply, he keeps pushing and he keeps asking the question until he gets what he needs.

Successful people are pushers. They make shit happen as opposed to just sending an email and make excuses of not getting a reply. These people are super persistent. They do not care if the CEO blocks them on Skype. They keep pushing until they get what they need to complete the project. That is the major difference between winners and losers.

You will be surprised how many people told me that they emailed me and did not receive a reply and that is why they did not continue the project. That is not an excuse.

In the real world it is all about the end result. The end result means more money for the company, higher return on investment and results for the clients.

Winners usually work in teams. You will find that the most successful companies and entrepreneurs work in teams. Successful people make 100% sure that everyone including themselves is communicating and everyone is up to date about what is going on.

You cannot just rely on yourself during the whole project. You need to make sure that you are communicating with everyone in the team.

There is a level of communication that most people do and there is a professional level of communication.

The professional level of communication is when you over communicate. Even if you think that you are sending too much information, you are letting them know too much about the project, it is fine. You do not know what they are working on every second. They may need to know what you are doing and what is happening.

When there is any kind of change on the project, any kind of delay or something goes better or worse, they make sure that everyone is 100% up to date. And when they need to let the client know, the client is always up to date of what is actually going on.

That means that the project goes faster and the client know when something is going to get delivered. If it is late they might be a little upset. But if you tell them that it is going to be delivered tomorrow and in fact it will be next week, then that is a big problem.

That is why over communication is huge. Do not be afraid of over communicating with clients, with business partners, with employees and so on. It works really well. That is what real winners, people who get shit done do.

Here are the 2 things you need to implement to get things done in business, work and life.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Follow me on Instagram: @aleksvitkin”

I found, from hiring more than 300 people over the past 6 years, a few things that people do right and a few things that people do wrong. A lot of companies hire people based on these criteria.

A lot of entrepreneurs have some of these positive characteristics. It helps you become a better entrepreneur, better if you have a job and better on any kinds of projects that you are running in your life.

What is the first thing that is very good to have if you want to get shit done?

A lot of people spend the majority of their time looking that they are busy. What does this mean?

They have a set of habits like check email every 5 seconds, check Facebook every 15 seconds, go get coffee, go get tea, go to smoke and that keeps going and going all day. That way you look very busy. It looks very legit. It looks like you are hustling hard, but in fact nothing has been accomplished for that day.

Here is what a successful entrepreneur does. Successful person makes sure that he focuses 100% not on the extra work, but on the result. That is what makes the biggest difference.

Another thing is that people meet obstacles. Successful person do not know how to solve something. He needs to go to someone else, he emails a client or an employer and if he does not get a reply, he keeps pushing and he keeps asking the question until he gets what he needs.

Successful people are pushers. They make shit happen as opposed to just sending an email and make excuses of not getting a reply. These people are super persistent. They do not care if the CEO blocks them on Skype. They keep pushing until they get what they need to complete the project. That is the major difference between winners and losers.

You will be surprised how many people told me that they emailed me and did not receive a reply and that is why they did not continue the project. That is not an excuse.

In the real world it is all about the end result. The end result means more money for the company, higher return on investment and results for the clients.

Winners usually work in teams. You will find that the most successful companies and entrepreneurs work in teams. Successful people make 100% sure that everyone including themselves is communicating and everyone is up to date about what is going on.

You cannot just rely on yourself during the whole project. You need to make sure that you are communicating with everyone in the team.

There is a level of communication that most people do and there is a professional level of communication.

The professional level of communication is when you over communicate. Even if you think that you are sending too much information, you are letting them know too much about the project, it is fine. You do not know what they are working on every second. They may need to know what you are doing and what is happening.

When there is any kind of change on the project, any kind of delay or something goes better or worse, they make sure that everyone is 100% up to date. And when they need to let the client know, the client is always up to date of what is actually going on.

That means that the project goes faster and the client know when something is going to get delivered. If it is late they might be a little upset. But if you tell them that it is going to be delivered tomorrow and in fact it will be next week, then that is a big problem.

That is why over communication is huge. Do not be afraid of over communicating with clients, with business partners, with employees and so on. It works really well. That is what real winners, people who get shit done do.

Here are the 2 things you need to implement to get things done in business, work and life.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Follow me on Instagram: @aleksvitkin”

I found, from hiring more than 300 people over the past 6 years, a few things that people do right and a few things that people do wrong. A lot of companies hire people based on these criteria.

A lot of entrepreneurs have some of these positive characteristics. It helps you become a better entrepreneur, better if you have a job and better on any kinds of projects that you are running in your life.

What is the first thing that is very good to have if you want to get shit done?

A lot of people spend the majority of their time looking that they are busy. What does this mean?

They have a set of habits like check email every 5 seconds, check Facebook every 15 seconds, go get coffee, go get tea, go to smoke and that keeps going and going all day. That way you look very busy. It looks very legit. It looks like you are hustling hard, but in fact nothing has been accomplished for that day.

Here is what a successful entrepreneur does. Successful person makes sure that he focuses 100% not on the extra work, but on the result. That is what makes the biggest difference.

Another thing is that people meet obstacles. Successful person do not know how to solve something. He needs to go to someone else, he emails a client or an employer and if he does not get a reply, he keeps pushing and he keeps asking the question until he gets what he needs.

Successful people are pushers. They make shit happen as opposed to just sending an email and make excuses of not getting a reply. These people are super persistent. They do not care if the CEO blocks them on Skype. They keep pushing until they get what they need to complete the project. That is the major difference between winners and losers.

You will be surprised how many people told me that they emailed me and did not receive a reply and that is why they did not continue the project. That is not an excuse.

In the real world it is all about the end result. The end result means more money for the company, higher return on investment and results for the clients.

Winners usually work in teams. You will find that the most successful companies and entrepreneurs work in teams. Successful people make 100% sure that everyone including themselves is communicating and everyone is up to date about what is going on.

You cannot just rely on yourself during the whole project. You need to make sure that you are communicating with everyone in the team.

There is a level of communication that most people do and there is a professional level of communication.

The professional level of communication is when you over communicate. Even if you think that you are sending too much information, you are letting them know too much about the project, it is fine. You do not know what they are working on every second. They may need to know what you are doing and what is happening.

When there is any kind of change on the project, any kind of delay or something goes better or worse, they make sure that everyone is 100% up to date. And when they need to let the client know, the client is always up to date of what is actually going on.

That means that the project goes faster and the client know when something is going to get delivered. If it is late they might be a little upset. But if you tell them that it is going to be delivered tomorrow and in fact it will be next week, then that is a big problem.

That is why over communication is huge. Do not be afraid of over communicating with clients, with business partners, with employees and so on. It works really well. That is what real winners, people who get shit done do.

Here are my top 3 favorite direct marketing techniques that you can implement in your business.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Follow me on Instagram: @aleksvitkin”

Today we are going to talk about direct marketing and my best lessons that I have learned in the last eight years of doing marketing.

The first thing that you need to know when starting with direct marketing is that most companies do direct marketing by asking some other companies to promote their own stuff in Instagram or in YouTube.”

That is a big mistake, because they do not build their own list, they just say: “Tell them to buy this now”, instead of getting their email address and keep sending them offers forever.”

Why is that such a big mistake? Most people will not buy immediately. Some will buy, but most will not buy on the first try. That is why you should build a list.

In internet marketing there is something called affiliate marketing and affiliate marketing sometimes gets a bad name. Here is why!

Lots of people in affiliate marketing promote whatever that makes them the most amount of money, they just find an offer that has the highest earnings per click and they promote that, they do not care about the quality or about the audience.

The problem with that is, it`s good for a short term, in fact very profitable for a short term, but for a long term, you are making the audience not trust you anymore. The only thing that you have as a marketer is trust basically.

The client that keeps coming back to you for twenty - thirty purchases is much more valuable than the person who buys just one. It is much easier to nurture an existing relationship than to get a new client, to get a new relationship.

The next thing I want to talk about is long content. There is short content like small emails and stuff like that.

However, if you make YouTube videos, a long blog post and you make long content, what happens there is, it`s an other certain type of person that has the attention to listen to you and likes the content. Those people tend to be better customers, spend more money, because they already know your stuff from watching so much content. They have invested their time into your stuff so much, that they are more likely to take additional steps, like buying from you.

So you should start developing some content, some marketing messages that are longer. If you have a sales video, try longer sales video to sell that super expensive item or product.

Another thing you should pay attention to is that people will not buy your most expensive stuff from day 1. It is better to start off with something cheaper instead of going with the $200 product.

It is necessary these days to prove what you are worth with a cheap product. And then you can go ahead and make a profit. The biggest companies do not make profit from the first 2 – 3 products that they sell, they make profit in the long run after a few months of selling to the same list, to the same people. That is how you build a huge list fast and then monetize and make millions of dollars instead of trying to make it quickly and earn just a few hundreds of dollars.

The next thing that I like to focus on is developing my voice. What does this mean? It is actually a lot of the things that you spend time thinking about and focusing on – the ideas, the concepts and values that you represent.

When people read your emails, your blog post, you should have your voice in their head and even if they hear some certain phrases, they should have your voice in their head. They should attribute that to you, that is what you should develop, that is called your voice.

Even if you hire people, if you train them for several months to be able to write as if they are you. You can not do this super quickly. It may take a serious amount of time to research and make sure if the content sounds like you.

Here are my top 3 favorite direct marketing techniques that you can implement in your business.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Follow me on Instagram: @aleksvitkin”

Today we are going to talk about direct marketing and my best lessons that I have learned in the last eight years of doing marketing.

The first thing that you need to know when starting with direct marketing is that most companies do direct marketing by asking some other companies to promote their own stuff in Instagram or in YouTube.”

That is a big mistake, because they do not build their own list, they just say: “Tell them to buy this now”, instead of getting their email address and keep sending them offers forever.”

Why is that such a big mistake? Most people will not buy immediately. Some will buy, but most will not buy on the first try. That is why you should build a list.

In internet marketing there is something called affiliate marketing and affiliate marketing sometimes gets a bad name. Here is why!

Lots of people in affiliate marketing promote whatever that makes them the most amount of money, they just find an offer that has the highest earnings per click and they promote that, they do not care about the quality or about the audience.

The problem with that is, it`s good for a short term, in fact very profitable for a short term, but for a long term, you are making the audience not trust you anymore. The only thing that you have as a marketer is trust basically.

The client that keeps coming back to you for twenty - thirty purchases is much more valuable than the person who buys just one. It is much easier to nurture an existing relationship than to get a new client, to get a new relationship.

The next thing I want to talk about is long content. There is short content like small emails and stuff like that.

However, if you make YouTube videos, a long blog post and you make long content, what happens there is, it`s an other certain type of person that has the attention to listen to you and likes the content. Those people tend to be better customers, spend more money, because they already know your stuff from watching so much content. They have invested their time into your stuff so much, that they are more likely to take additional steps, like buying from you.

So you should start developing some content, some marketing messages that are longer. If you have a sales video, try longer sales video to sell that super expensive item or product.

Another thing you should pay attention to is that people will not buy your most expensive stuff from day 1. It is better to start off with something cheaper instead of going with the $200 product.

It is necessary these days to prove what you are worth with a cheap product. And then you can go ahead and make a profit. The biggest companies do not make profit from the first 2 – 3 products that they sell, they make profit in the long run after a few months of selling to the same list, to the same people. That is how you build a huge list fast and then monetize and make millions of dollars instead of trying to make it quickly and earn just a few hundreds of dollars.

The next thing that I like to focus on is developing my voice. What does this mean? It is actually a lot of the things that you spend time thinking about and focusing on – the ideas, the concepts and values that you represent.

When people read your emails, your blog post, you should have your voice in their head and even if they hear some certain phrases, they should have your voice in their head. They should attribute that to you, that is what you should develop, that is called your voice.

Even if you hire people, if you train them for several months to be able to write as if they are you. You can not do this super quickly. It may take a serious amount of time to research and make sure if the content sounds like you.