Aleksander Vitkin Podcast

Aleksander Vitkin Podcast

By Aleksander VitkinBusiness
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Aleksander Vitkin Podcast episodes

  • How A 23 Year Old Entrepreneur Built 2 Successful Businesses While Traveling The World
    In this podcast I interview Matt Jeziorski, who's just 23 years old and has build 2 successful businesses.
    He usually spends his time traveling the world and is hard to get a hold of but we've managed to get together in London to do a quick collab.
    Check out the interview!
    Subscribe to Matt's channel and watch him interview me here: https://youtu.be/BB6k7SeaiNY
    “Want to connect on facebook? Add me on Facebook:
    http://www.facebook.com/aleksander.vitkin
    Follow me on Instagram: @aleksvitkin”
    Matt has been able to run a $10K business using Upwork. He exited that business and he is now selling food in Europe that he is importing from Asia.
    In the beginning Matt wanted to make a living from the comfort of his home. He was looking for something that does not require a lot of investment. The best way to start with was a digital marketing agency.
    Matt has been able to use platforms like Upwork and Fiverr to find people who can outsource the work. Using those people together with the Upwork platform where he was searching for clients, he was able to deliver different digital services to clients all around the world.
    Matt did his own market research. He researched what people were looking for at the time. He found that most of the people were looking for websites. He knew that there is a lot of demand in that industry and that is how he picked his niche.
    You can still sell websites in Upwork, but we in DBH prefer to sell Facebook adds, email marketing and apps.
    Market is changing constantly. You have to check how many offers are posted per day in each particular niche. The best way is to contact every single person and send as many offers as possible per day. You have to rely more on the quantity than on the quality of the offers.
    When you are working online you have to develop certain amount of trust with your client. That is why it is advisable to get them on a call than to reply with messages.
    A very common question is how to learn the stuff that you are offering as a service. Many people are worried about that when going into that business. The reality is that you do not need to learn it and you do not need any skills. You can find someone else that is good at this and he can deliver the work instead of you. Get their portfolio and offer their portfolio to your customers. That is a win – win situation. You focus on sales, lead generation, trust development, building a brand.
    Another way is to do a quick job for free and offer something very cheap just to get experience at what you are doing. Then you can add your work to your portfolio.
    Here is the process that you have to follow…
    You send as many offer as you possibly can. Then, you get them on a sales call. The most important skill that you need to have is sales. You cannot survive in that business without that skill. During the sales call, you develop trust, you try to persuade them to buy from you and you provide them as much value as possible.
    At the end of the call you should send a PayPal link so that your client can send you money. After they send you the money, you can start working on the project or you can outsource the project to other people.
    In order to scale that business, you can hire people who can do the work for you. You can hire someone to send proposals and do the lead generation, you can hire a project manager, fill all positions and make the business completely automated.
    Matt started his own YouTube channel in order to record the activities in his daily life and share how he was able to live his life on his own terms.
    13 min
  • How A 23 Year Old Entrepreneur Built 2 Successful Businesses While Traveling The World
    In this podcast I interview Matt Jeziorski, who's just 23 years old and has build 2 successful businesses.
    He usually spends his time traveling the world and is hard to get a hold of but we've managed to get together in London to do a quick collab.
    Check out the interview!
    Subscribe to Matt's channel and watch him interview me here: https://youtu.be/BB6k7SeaiNY
    “Want to connect on facebook? Add me on Facebook:
    http://www.facebook.com/aleksander.vitkin
    Follow me on Instagram: @aleksvitkin”
    Matt has been able to run a $10K business using Upwork. He exited that business and he is now selling food in Europe that he is importing from Asia.
    In the beginning Matt wanted to make a living from the comfort of his home. He was looking for something that does not require a lot of investment. The best way to start with was a digital marketing agency.
    Matt has been able to use platforms like Upwork and Fiverr to find people who can outsource the work. Using those people together with the Upwork platform where he was searching for clients, he was able to deliver different digital services to clients all around the world.
    Matt did his own market research. He researched what people were looking for at the time. He found that most of the people were looking for websites. He knew that there is a lot of demand in that industry and that is how he picked his niche.
    You can still sell websites in Upwork, but we in DBH prefer to sell Facebook adds, email marketing and apps.
    Market is changing constantly. You have to check how many offers are posted per day in each particular niche. The best way is to contact every single person and send as many offers as possible per day. You have to rely more on the quantity than on the quality of the offers.
    When you are working online you have to develop certain amount of trust with your client. That is why it is advisable to get them on a call than to reply with messages.
    A very common question is how to learn the stuff that you are offering as a service. Many people are worried about that when going into that business. The reality is that you do not need to learn it and you do not need any skills. You can find someone else that is good at this and he can deliver the work instead of you. Get their portfolio and offer their portfolio to your customers. That is a win – win situation. You focus on sales, lead generation, trust development, building a brand.
    Another way is to do a quick job for free and offer something very cheap just to get experience at what you are doing. Then you can add your work to your portfolio.
    Here is the process that you have to follow…
    You send as many offer as you possibly can. Then, you get them on a sales call. The most important skill that you need to have is sales. You cannot survive in that business without that skill. During the sales call, you develop trust, you try to persuade them to buy from you and you provide them as much value as possible.
    At the end of the call you should send a PayPal link so that your client can send you money. After they send you the money, you can start working on the project or you can outsource the project to other people.
    In order to scale that business, you can hire people who can do the work for you. You can hire someone to send proposals and do the lead generation, you can hire a project manager, fill all positions and make the business completely automated.
    Matt started his own YouTube channel in order to record the activities in his daily life and share how he was able to live his life on his own terms.
    13 min
  • What Does It Take To Be A Marketer (The Truth)
    Here's my take on how to become a good marketer.
    “Want to connect on facebook? Add me on Facebook:
    http://www.facebook.com/aleksander.vitkin
    Follow me on Instagram: @aleksvitkin”
    I am going to talk about what it takes to become an entrepreneur and a marketer. I am not a full time marketer. But I run my own business, so I am in charge of marketing for my own business. I am capable of talking of what the main attributes a marketer should have. A major thing that I am doing for my business is marketing.
    All business people that do not have a huge company are usually in charge of their own marketing and sometimes even sales as well.
    What are some of the attributes that a marketer should have?
    I can speak from my own experience as someone who creates content on YouTube and markets like that. It takes extreme empathy with my audience. Anyone who is a content marketer needs to understand what your audience actually wants. This applies to almost any type of business.
    If you do not have extreme empathy for your audience and create what they want based on their need, then no one will care what you are about to say.
    For example, if I start talking about cooking right now, most people will not care about that. You need to understand who your audience is and what they are looking for.
    You also need to get them on calls and talk to them. For example, you can ask them what they want to achieve in their lives and then based on that you can create paid products and services.
    If you try to create your products and services based on your own opinions and desires, it is going to be almost impossible to make sales. But if you create exactly what you clients want, then suddenly you will find that there is demand for what you are offering and people will be willing to pay money for it.
    That is a huge difference in marketing that will make your life as a marketer or business owner much easier.
    A lot of marketers spend their time on gathering data and analyzing data. Everything that you do with marketing these days is based on data. For example, how much return in investment do you get from doing Facebook adds? How much return in investment do you get from doing YouTube videos? How many views do videos get?
    You should be looking to find a paying audience and what they are looking to pay for, get regular recurring and new recurring clients over and over. That way you can build assets in your business, namely lists of clients and email lists. These are assets that you can build long term. You can turn that into business growth.
    This may seem a lot of work doing all this marketing stuff on top of running your business and it is. For me, from the moment I wake up until the moment when I go to bed almost the only thing I think about every single day is business and how I can serve people better. I am going from being just a consumer to a producer. It is a vital mindset that anyone who wants to be a marketer needs to learn and integrate into their life.
    How much flexibility do I have with my life?
    If you own a business online, if you are a marketer or if you have a freelance gig you have complete control over your time which most people will never achieve. Most people cannot achieve full control over their time, who they are with and what they do. It is almost impossible with normal everyday jobs.
    In exchange for sacrificing a lot of your mental focus you are rewarded with insane flexibility.
    If you are looking to get into marketing and entrepreneurship what I recommend is getting into tech industry even if it is a job or internship with inspiring relatively young entrepreneurs who are really hustling super hard. A lot of the growth that is happening right now is in the tech industry.
    Everywhere in the world you go you can find jobs in the tech industry that are higher paid almost anywhere else and they have massive growth potential. The whole world is converting into a tech based world. You can become part of that new economy.
    9 min
  • What Does It Take To Be A Marketer (The Truth)
    Here's my take on how to become a good marketer.
    “Want to connect on facebook? Add me on Facebook:
    http://www.facebook.com/aleksander.vitkin
    Follow me on Instagram: @aleksvitkin”
    I am going to talk about what it takes to become an entrepreneur and a marketer. I am not a full time marketer. But I run my own business, so I am in charge of marketing for my own business. I am capable of talking of what the main attributes a marketer should have. A major thing that I am doing for my business is marketing.
    All business people that do not have a huge company are usually in charge of their own marketing and sometimes even sales as well.
    What are some of the attributes that a marketer should have?
    I can speak from my own experience as someone who creates content on YouTube and markets like that. It takes extreme empathy with my audience. Anyone who is a content marketer needs to understand what your audience actually wants. This applies to almost any type of business.
    If you do not have extreme empathy for your audience and create what they want based on their need, then no one will care what you are about to say.
    For example, if I start talking about cooking right now, most people will not care about that. You need to understand who your audience is and what they are looking for.
    You also need to get them on calls and talk to them. For example, you can ask them what they want to achieve in their lives and then based on that you can create paid products and services.
    If you try to create your products and services based on your own opinions and desires, it is going to be almost impossible to make sales. But if you create exactly what you clients want, then suddenly you will find that there is demand for what you are offering and people will be willing to pay money for it.
    That is a huge difference in marketing that will make your life as a marketer or business owner much easier.
    A lot of marketers spend their time on gathering data and analyzing data. Everything that you do with marketing these days is based on data. For example, how much return in investment do you get from doing Facebook adds? How much return in investment do you get from doing YouTube videos? How many views do videos get?
    You should be looking to find a paying audience and what they are looking to pay for, get regular recurring and new recurring clients over and over. That way you can build assets in your business, namely lists of clients and email lists. These are assets that you can build long term. You can turn that into business growth.
    This may seem a lot of work doing all this marketing stuff on top of running your business and it is. For me, from the moment I wake up until the moment when I go to bed almost the only thing I think about every single day is business and how I can serve people better. I am going from being just a consumer to a producer. It is a vital mindset that anyone who wants to be a marketer needs to learn and integrate into their life.
    How much flexibility do I have with my life?
    If you own a business online, if you are a marketer or if you have a freelance gig you have complete control over your time which most people will never achieve. Most people cannot achieve full control over their time, who they are with and what they do. It is almost impossible with normal everyday jobs.
    In exchange for sacrificing a lot of your mental focus you are rewarded with insane flexibility.
    If you are looking to get into marketing and entrepreneurship what I recommend is getting into tech industry even if it is a job or internship with inspiring relatively young entrepreneurs who are really hustling super hard. A lot of the growth that is happening right now is in the tech industry.
    Everywhere in the world you go you can find jobs in the tech industry that are higher paid almost anywhere else and they have massive growth potential. The whole world is converting into a tech based world. You can become part of that new economy.
    9 min
  • What Does It Take To Be A Marketer (The Truth)
    Here's my take on how to become a good marketer.
    “Want to connect on facebook? Add me on Facebook:
    http://www.facebook.com/aleksander.vitkin
    Follow me on Instagram: @aleksvitkin”
    I am going to talk about what it takes to become an entrepreneur and a marketer. I am not a full time marketer. But I run my own business, so I am in charge of marketing for my own business. I am capable of talking of what the main attributes a marketer should have. A major thing that I am doing for my business is marketing.
    All business people that do not have a huge company are usually in charge of their own marketing and sometimes even sales as well.
    What are some of the attributes that a marketer should have?
    I can speak from my own experience as someone who creates content on YouTube and markets like that. It takes extreme empathy with my audience. Anyone who is a content marketer needs to understand what your audience actually wants. This applies to almost any type of business.
    If you do not have extreme empathy for your audience and create what they want based on their need, then no one will care what you are about to say.
    For example, if I start talking about cooking right now, most people will not care about that. You need to understand who your audience is and what they are looking for.
    You also need to get them on calls and talk to them. For example, you can ask them what they want to achieve in their lives and then based on that you can create paid products and services.
    If you try to create your products and services based on your own opinions and desires, it is going to be almost impossible to make sales. But if you create exactly what you clients want, then suddenly you will find that there is demand for what you are offering and people will be willing to pay money for it.
    That is a huge difference in marketing that will make your life as a marketer or business owner much easier.
    A lot of marketers spend their time on gathering data and analyzing data. Everything that you do with marketing these days is based on data. For example, how much return in investment do you get from doing Facebook adds? How much return in investment do you get from doing YouTube videos? How many views do videos get?
    You should be looking to find a paying audience and what they are looking to pay for, get regular recurring and new recurring clients over and over. That way you can build assets in your business, namely lists of clients and email lists. These are assets that you can build long term. You can turn that into business growth.
    This may seem a lot of work doing all this marketing stuff on top of running your business and it is. For me, from the moment I wake up until the moment when I go to bed almost the only thing I think about every single day is business and how I can serve people better. I am going from being just a consumer to a producer. It is a vital mindset that anyone who wants to be a marketer needs to learn and integrate into their life.
    How much flexibility do I have with my life?
    If you own a business online, if you are a marketer or if you have a freelance gig you have complete control over your time which most people will never achieve. Most people cannot achieve full control over their time, who they are with and what they do. It is almost impossible with normal everyday jobs.
    In exchange for sacrificing a lot of your mental focus you are rewarded with insane flexibility.
    If you are looking to get into marketing and entrepreneurship what I recommend is getting into tech industry even if it is a job or internship with inspiring relatively young entrepreneurs who are really hustling super hard. A lot of the growth that is happening right now is in the tech industry.
    Everywhere in the world you go you can find jobs in the tech industry that are higher paid almost anywhere else and they have massive growth potential. The whole world is converting into a tech based world. You can become part of that new economy.
    9 min
  • Weird Tricks You Can Learn From Malls (For Online Business)
    Here's what I've learned from eCommerce and malls...
    “Want to connect on facebook? Add me on Facebook:
    http://www.facebook.com/aleksander.vitkin
    Follow me on Instagram: @aleksvitkin”
    I want to compare selling products in a mall and selling online in general.
    There are a few lessons you can learn from selling at the mall, which is the traditional place to sell products and a few things you can learn from ecommerce and selling online.
    Lessons From Selling at The Mall
    Malls are designed in a very specific way. They are designed in a way for you to get lost. It is very hard to find what you are looking for in a mall, because they are designed to trap people.
    All your needs are taken care of in the mall. There are many places if you want to go the bathroom. Also, there are multiple restaurants if you want to eat something. There are places to sit depending on the demographic on the mall. Everything is designed in a way for you to stay for as long as possible.
    If you sell online, there is no need for these accomodations, there is no need to pay for heating. If you are going to buy products online, it is much easier to find the product that you are looking for. However, some platforms have the ability to remember what kind of products you are looking for and then they send you email marketing. They show you things on the website that you may be interested in, based on their profile that they have built around you.
    It is personalized, targeted, internal advertisement. It is much faster to find stuff online, but you are more distracted by ultra – targeted things, add-ons and so on. Online selling is like a system, where everyone is competing. If you rank yourself better than your competitors, there is much bigger chance to sell more products.
    A mall is constructed in a complicated way for people to find products harder.
    There are two different types of people that shop online and offline.
    Buyers online tend to be more sophisticated, tend to read more reviews, tend to compare more prices. They are more intelligent about how they buy and how much they pay. Buyers offline have more time and are looking for more experience. They are from a completely different demographic.
    You can easily understand who buys online and who buys offline. It depends on whether they live in a town or a city. Most young people have experience buying online. The more people who are used to buying online, the harder it will be to get people to go to malls, to travel all that way and waste their time.
    Ecommerce is exploding right now. A lot of entrepreneurs are getting into ecommerce and Amazon allows them to do that.
    What are some things that you can implement from this?
    All the pages in Amazon try to distract you and make you focus on buying. Anywhere you go in ecommerce websites, you will see that any page that you go to, it is all about buying. Every page is part of a funnel. It is about making the funnel smooth and less expensive for the company as much as possible.
    Create a funnel website. That is a website, designed to send people down a funnel and get them to buy as soon as possible and get them to become repeat buyers.
    What can you learn from offline shopping?
    I would go to busier shops and look at their business model. Look at how they present their business model and how they sell and what kind of stuff they put in the shops. I would look what they have in the front of their shops and I would put more of those items on the front page of my ecommerce website. They have been tested in the real world to attract the most eyes. Online, they are more likely to attract clicks.
    This kind of methodology has been used by all kinds of retailers, ecommerce guys and others. It is very powerful.
    8 min
  • Weird Tricks You Can Learn From Malls (For Online Business)
    Here's what I've learned from eCommerce and malls...
    “Want to connect on facebook? Add me on Facebook:
    http://www.facebook.com/aleksander.vitkin
    Follow me on Instagram: @aleksvitkin”
    I want to compare selling products in a mall and selling online in general.
    There are a few lessons you can learn from selling at the mall, which is the traditional place to sell products and a few things you can learn from ecommerce and selling online.
    Lessons From Selling at The Mall
    Malls are designed in a very specific way. They are designed in a way for you to get lost. It is very hard to find what you are looking for in a mall, because they are designed to trap people.
    All your needs are taken care of in the mall. There are many places if you want to go the bathroom. Also, there are multiple restaurants if you want to eat something. There are places to sit depending on the demographic on the mall. Everything is designed in a way for you to stay for as long as possible.
    If you sell online, there is no need for these accomodations, there is no need to pay for heating. If you are going to buy products online, it is much easier to find the product that you are looking for. However, some platforms have the ability to remember what kind of products you are looking for and then they send you email marketing. They show you things on the website that you may be interested in, based on their profile that they have built around you.
    It is personalized, targeted, internal advertisement. It is much faster to find stuff online, but you are more distracted by ultra – targeted things, add-ons and so on. Online selling is like a system, where everyone is competing. If you rank yourself better than your competitors, there is much bigger chance to sell more products.
    A mall is constructed in a complicated way for people to find products harder.
    There are two different types of people that shop online and offline.
    Buyers online tend to be more sophisticated, tend to read more reviews, tend to compare more prices. They are more intelligent about how they buy and how much they pay. Buyers offline have more time and are looking for more experience. They are from a completely different demographic.
    You can easily understand who buys online and who buys offline. It depends on whether they live in a town or a city. Most young people have experience buying online. The more people who are used to buying online, the harder it will be to get people to go to malls, to travel all that way and waste their time.
    Ecommerce is exploding right now. A lot of entrepreneurs are getting into ecommerce and Amazon allows them to do that.
    What are some things that you can implement from this?
    All the pages in Amazon try to distract you and make you focus on buying. Anywhere you go in ecommerce websites, you will see that any page that you go to, it is all about buying. Every page is part of a funnel. It is about making the funnel smooth and less expensive for the company as much as possible.
    Create a funnel website. That is a website, designed to send people down a funnel and get them to buy as soon as possible and get them to become repeat buyers.
    What can you learn from offline shopping?
    I would go to busier shops and look at their business model. Look at how they present their business model and how they sell and what kind of stuff they put in the shops. I would look what they have in the front of their shops and I would put more of those items on the front page of my ecommerce website. They have been tested in the real world to attract the most eyes. Online, they are more likely to attract clicks.
    This kind of methodology has been used by all kinds of retailers, ecommerce guys and others. It is very powerful.
    8 min
  • Weird Tricks You Can Learn From Malls (For Online Business)
    Here's what I've learned from eCommerce and malls...
    “Want to connect on facebook? Add me on Facebook:
    http://www.facebook.com/aleksander.vitkin
    Follow me on Instagram: @aleksvitkin”
    I want to compare selling products in a mall and selling online in general.
    There are a few lessons you can learn from selling at the mall, which is the traditional place to sell products and a few things you can learn from ecommerce and selling online.
    Lessons From Selling at The Mall
    Malls are designed in a very specific way. They are designed in a way for you to get lost. It is very hard to find what you are looking for in a mall, because they are designed to trap people.
    All your needs are taken care of in the mall. There are many places if you want to go the bathroom. Also, there are multiple restaurants if you want to eat something. There are places to sit depending on the demographic on the mall. Everything is designed in a way for you to stay for as long as possible.
    If you sell online, there is no need for these accomodations, there is no need to pay for heating. If you are going to buy products online, it is much easier to find the product that you are looking for. However, some platforms have the ability to remember what kind of products you are looking for and then they send you email marketing. They show you things on the website that you may be interested in, based on their profile that they have built around you.
    It is personalized, targeted, internal advertisement. It is much faster to find stuff online, but you are more distracted by ultra – targeted things, add-ons and so on. Online selling is like a system, where everyone is competing. If you rank yourself better than your competitors, there is much bigger chance to sell more products.
    A mall is constructed in a complicated way for people to find products harder.
    There are two different types of people that shop online and offline.
    Buyers online tend to be more sophisticated, tend to read more reviews, tend to compare more prices. They are more intelligent about how they buy and how much they pay. Buyers offline have more time and are looking for more experience. They are from a completely different demographic.
    You can easily understand who buys online and who buys offline. It depends on whether they live in a town or a city. Most young people have experience buying online. The more people who are used to buying online, the harder it will be to get people to go to malls, to travel all that way and waste their time.
    Ecommerce is exploding right now. A lot of entrepreneurs are getting into ecommerce and Amazon allows them to do that.
    What are some things that you can implement from this?
    All the pages in Amazon try to distract you and make you focus on buying. Anywhere you go in ecommerce websites, you will see that any page that you go to, it is all about buying. Every page is part of a funnel. It is about making the funnel smooth and less expensive for the company as much as possible.
    Create a funnel website. That is a website, designed to send people down a funnel and get them to buy as soon as possible and get them to become repeat buyers.
    What can you learn from offline shopping?
    I would go to busier shops and look at their business model. Look at how they present their business model and how they sell and what kind of stuff they put in the shops. I would look what they have in the front of their shops and I would put more of those items on the front page of my ecommerce website. They have been tested in the real world to attract the most eyes. Online, they are more likely to attract clicks.
    This kind of methodology has been used by all kinds of retailers, ecommerce guys and others. It is very powerful.
    8 min
  • Weird Tricks You Can Learn From Malls (For Online Business)
    Here's what I've learned from eCommerce and malls...
    “Want to connect on facebook? Add me on Facebook:
    http://www.facebook.com/aleksander.vitkin
    Follow me on Instagram: @aleksvitkin”
    I want to compare selling products in a mall and selling online in general.
    There are a few lessons you can learn from selling at the mall, which is the traditional place to sell products and a few things you can learn from ecommerce and selling online.
    Lessons From Selling at The Mall
    Malls are designed in a very specific way. They are designed in a way for you to get lost. It is very hard to find what you are looking for in a mall, because they are designed to trap people.
    All your needs are taken care of in the mall. There are many places if you want to go the bathroom. Also, there are multiple restaurants if you want to eat something. There are places to sit depending on the demographic on the mall. Everything is designed in a way for you to stay for as long as possible.
    If you sell online, there is no need for these accomodations, there is no need to pay for heating. If you are going to buy products online, it is much easier to find the product that you are looking for. However, some platforms have the ability to remember what kind of products you are looking for and then they send you email marketing. They show you things on the website that you may be interested in, based on their profile that they have built around you.
    It is personalized, targeted, internal advertisement. It is much faster to find stuff online, but you are more distracted by ultra – targeted things, add-ons and so on. Online selling is like a system, where everyone is competing. If you rank yourself better than your competitors, there is much bigger chance to sell more products.
    A mall is constructed in a complicated way for people to find products harder.
    There are two different types of people that shop online and offline.
    Buyers online tend to be more sophisticated, tend to read more reviews, tend to compare more prices. They are more intelligent about how they buy and how much they pay. Buyers offline have more time and are looking for more experience. They are from a completely different demographic.
    You can easily understand who buys online and who buys offline. It depends on whether they live in a town or a city. Most young people have experience buying online. The more people who are used to buying online, the harder it will be to get people to go to malls, to travel all that way and waste their time.
    Ecommerce is exploding right now. A lot of entrepreneurs are getting into ecommerce and Amazon allows them to do that.
    What are some things that you can implement from this?
    All the pages in Amazon try to distract you and make you focus on buying. Anywhere you go in ecommerce websites, you will see that any page that you go to, it is all about buying. Every page is part of a funnel. It is about making the funnel smooth and less expensive for the company as much as possible.
    Create a funnel website. That is a website, designed to send people down a funnel and get them to buy as soon as possible and get them to become repeat buyers.
    What can you learn from offline shopping?
    I would go to busier shops and look at their business model. Look at how they present their business model and how they sell and what kind of stuff they put in the shops. I would look what they have in the front of their shops and I would put more of those items on the front page of my ecommerce website. They have been tested in the real world to attract the most eyes. Online, they are more likely to attract clicks.
    This kind of methodology has been used by all kinds of retailers, ecommerce guys and others. It is very powerful.
    8 min
  • How To Become Persuasive (4 Hidden Techniques)
    Here are 4 hidden persuasion techniques you have probably never heard of, they will teach you how to become persuasive. This is a crucial skill all entrepreneurs should have.
    “Want to connect on facebook? Add me on Facebook:
    http://www.facebook.com/aleksander.vitkin
    Follow me on Instagram: @aleksvitkin”
    I am going to share with you a few persuasion techniques that I have learned from 9 years in being in sales, coaching people and doing business in general.
    If you learn how to persuade people properly and use these techniques to their fullest potential, you will be able to work with the best people and get the best clients. If you do not learn this, you are less likely to grow to a level that is beyond average.
    Every single successful person is very good at persuasion. That is one of the most important skills that they use on a daily basis to get results in their business.
    1 – Treat people like they need to be persuaded. People get pushed in their entire lives and they become numb to this sort of treatment. They get tired of this and they will notice that you are treating them badly.
    If you treat them like they are your equal and they need to be persuaded, if you talk to them like real human beings, they will never forget you. You will have their gratitude forever.
    You can say to them: “There are no limits. Despite the fact that you can do anything and talk to anyone and do business with anyone, I would like you to do business with me. I would like to see the value of this relationship. I want to make sure that you get the most of it.”
    If you are that person, you can become a million times more persuasive in an ethical way.
    You are giving people the choice and they are choosing to work with you. You are empowering them. You are giving them a better vision of what they have in themselves.
    That is how you make the world a better place and that is how you get better at sales and persuasion. That is what true power is, not forcing people, but giving them the choice and letting them choose.
    Here is what I have learned from working and hiring people? I have hired more than 300 people over the last 9 years.
    2 - If someone is not motivated to do something without getting paid for it, money is not going to motivate them. You can give them more money, but it will not get them to do a better job unless it’s manual work.
    I recommend that if you want to hire and work with people, get them to do it for free first or find people who are already doing it for free. Those people will be much more motivated. They are going to need less persuasion.
    3 – The law of reciprocity. How do you implement reciprocity?
    What to do if you want someone to give you something?
    If I want to someone to treat me for dinner, I have to treat them for dinner and after that people are going to be extremely motivated to reciprocate this for you. If you give something to someone first, then they will be very likely to as is human nature to give it back to you.
    You can test this by going into a club and give a drink to someone without expecting to give it back to you. Be friendly with them. Do not expect anything and see what happens. They will introduce you to their friends and maybe they will buy you something else.
    If you send people free stuff via mail, they will actually end up buying. That is the law of reciprocity. People will treat you the same way you treat them. If you give people something, they will have a strong urge to give something back to you.
    4 – Help people succeed. If you want to deal with people and have friends that are successful, help them succeed, because this is what they want. Every single moment they are thinking about how to get success, how to become a better person, so I can give more back to the world.
    If you are a person who gives to other people and helps them succeed, then you will have tremendous power in their lives.
    13 min

About Aleksander Vitkin Podcast

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Welcome to the Aleksander Vitkin Podcast. My name is Aleksander Vitkin. On this podcast I share with you business, sales advice and I talk to the world’s top experts in their fields related to…