Here's the first rule of sales. Everything they say is a lie until they pay.
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Everything they say when they do not pay is a lie. This is the number one rule in my mastermind, the Daily Business Hustle, for sales.
When anyone is doing any kind of sale and they tell me that the client did not pay, because they had to talk with their wife, husband, business partner or whatever. Everything like that or any kind of excuse is automatically labeled as a lie.
Why is that the case? People are very sneaky. They do not want to tell you the real reason, because they do not want to hurt your feelings. They do not want you to close them yet or whatever else reason they have. Or maybe they do not want to buy from you. They do not want to tell you, because you may be upset.
Everything they say that is not leading to you getting the money is a lie.
For example, we had one mastermind member and we had multiple prospects promising him that he will be paid next month. Then next month both prospects are just gone and they are not going to pay.
Why is that? That is because everything they say until you get them to pay, until you get them to invest is a lie, because they will find an excuse not to pay you. Waiting to pay makes people think long and hard. It is just easier to hold on to the money.
They do not want your service, they do not want it. What they want is the money. If the service can bring more money logically, they may buy, but they will get scared, because you are not there to make it ok, you are not there to take the fear away.
On the sales calls you should get some kind of deposit, some kind of money. Preferably 100% upfront, even it is refundable. That way they are much less likely to escape. The more money they invest, less likely they are to say that whatever they have bought or they are going to buy is basically bad.
If you use this very powerful principle in sales to get paid, if you use this rule (get paid) and ignore everything else, then you will increase your close rate. This is the mindset you need to have. It does not mean that absolutely everything is a lie. It does not mean that the only rule is to get paid. That is not what I am saying.
What I am saying is whenever someone comes to me and the client did not pay, whatever excuse the client has unless it is like they absolutely cannot afford it, there is no way they are going to pay or the client is going to be a complete pain in the ass to work with. Whatever other excuse they have, then it is absolutely not true.
I do not even know the client, I do not even know what they say or what happened on the sales call, but I know it is not true just from experience.
This is the number one rule. We have many rules like this, but this one is really special to me, because every newbie and sometimes even advanced member of my mastermind makes this mistake.