For many businesses, it’s all about looking forward. New trends, new brands, new verticals. But Sharon Price John sees a different path: one that involves looking to the past. She has made a career of reinvigorating forgotten and failing brands, including Nerf, Stride Rite, and Barbie Fashions. But her career hasn’t been all success all the time. Alex talks to Sharon about a bet she made that went very wrong, and about her biggest turnaround yet, as the CEO and President of Build-a-Bear Workshop.

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