Today Brian, Troy and Alex ask themselves "what is premium"? They also discuss bundling in its many different forms. How it changed internet media and how AI will change the entire concept of a bundle.

Plus: Alex hates advertising, Brian remains in Comfort+ and Troy loves his dog.

• Ranker
• Video: "I tried using AI. It scared me." by Tom Scott
• Troy Young's People vs Algorithms newsletter
• Brian Morrissey's The Rebooting newsletter
• Alex Schleifer's Universal Entities

Follow Alex, Brian and Troy on Twitter

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