Today, we’re diving into the world of vintage fashion with Alexia Ioannou who has turned the act of collecting into an art form. She’s the founder of Nou, a boutique vintage studio that has become a go-to for tastemakers, stylists, and starlets alike. Since its launch in 2018, Nou has redefined what it means to shop vintage, offering ultra-rare, handpicked treasures that seamlessly blend heritage and modernity.

Alexia’s journey is one of passion, intuition, and a deep love for the stories behind each piece she discovers. She grew up immersed in design, honing a discerning eye for craftsmanship and timeless style. From sourcing vintage shoes and bags that make you swoon to expanding Nou into homeware, her philosophy is clear: every item she shares carries intention, individuality, and a slice of her vision.

She takes us through her evolution—from a young collector with a love for fashion history to a tastemaker who spends her days chasing the thrill of discovery. You’ll learn how she defines what’s “Nou-worthy,” what it’s like to curate for others, and how no matter what, she’s the customer. So without further adieu, this is Alexia Ioannou, for Collectors Gene Radio.  Nou - https://shopnou.com/?srsltid=AfmBOoqdxt6-qGbitVaEs2g-68qo9r5UhmGKGZFJnxE4EeoUPRmwms9G  BohoChicken Blog - https://www.bohochicken.com/  Nou's Instagram - https://www.instagram.com/shopnou_/?hl=en  Cameron's Instagram - https://www.instagram.com/cameronrosssteiner/?hl=en CollectorsGene.com - https://collectorsgene.com/