Tony Sousa, Vice President of Operations at RPM Living, and the most interesting man in property management, returns as a guest this week on our Marketing Home, Marketing You podcast and he’s more interesting than ever!

Tony’s voice has gotten stronger, clearer, and more heard over the last few years. Quite a few industry folks are following his LinkedIn and it was time to get him back in here to chat about this very strong personal brand he’s built.

So listen in as Tony tells us what personal branding is to him, why it’s important for every employee, and tips on how to create your own brand or voice. 

Here’s a glance at this episode…

• What is personal branding and why is it important now?
• Why LinkedIn and not, say, Instagram?
• How can creating a strong personal brand be a win for the company you work for?
• Tips for creating your online brand/voice.
• How do you come up with content? In the moment?
• How do you not get overwhelmed?
• How do you manage your “perceived” brand with your current employees?
• What’s next?

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