All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit

Campaign experts Amy Eisenstein and Andrea Kihlstedt discuss how to get ready to solicit a lead gift donor. They share with you three important and often overlooked things to do that will increase your chances of success.

If you're curious about what goes into a campaign plan, this episode is for you. Amy Eisenstein and Andrea Kihlstedt go through each of the 10 elements of a campaign plan one at a time.

Capital campaigns are not well suited for raising money for endowment. The most successful endowment fundraising is done through concentrated work on planned giving. That being said, most campaigns include a component of endowment. Amy and Andrea will unpack this complicated idea in this episode.

Challenge Gifts are a wonderful way to generate excitement and buzz and create internal deadlines for your campaign. Join Amy Eisenstein and Andrea Kihlstedt as they discuss the best times and opportunities to use challenge gifts during a campaign.

In this episode, Amy Eisenstein and Andrea Kihlstedt provide more insight into engaging the wealthiest people in town for your campaign. Listen to learn how to identify, research, and cultivate them for your capital campaign.

Fundraising is part art, part science. In this episode, Amy Eisenstein and Andrea Kihlstedt discuss the fine art of asking donors for advice. If you ask for advice well, your campaign is more likely to succeed due to a variety of factors discussed in this episode.

You might be wondering what colored socks have to do with fundraising. In this episode, Andrea shares two wonderful stories relating to donors. Listen to learn from her wisdom and experience.

Successful capital campaigns involve volunteers. If you're skeptical that working with volunteers is worth the struggle, don't miss this episode with Amy and Andrea to learn how to leverage volunteers for your campaign.

If you want your campaign to be successful, ask for the largest gifts first. In this episode, you will learn about the strategic order of solicitation and why it matters.

Farra Trompeter of Big Duck Communications joins Amy and Andrea to talk about branding your capital campaign and other important aspects of campaign communications. Learn how to express the power of your campaign so it feels new and special without undermining your regular communications. Listen to these three experts as they explore the power of excellent communication.