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If you’re having trouble figuring out who exactly you are, don’t sweat it. Sometimes, all you need is a simple brainstorm to help you get clarity on who you are as a brand.

Ask yourself:

·       Why did we start this business?

·       What are beliefs and values that are important to us as a company?

·       What do we do better than anyone else?

·       What makes us special?

·       If we could describe our brand in three words, what would they be?

·       What are the three words we would want our customers to use to describe us?

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Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.

Send Danise a Text Message.

Today we talk with my friend, April Cox, about what it takes and what it actually looks like to become a brand educator.  If you'd like to connect with April, here is her Instagram link:  @coxcut5

Pros of being a brand educator in the beauty industry include:

1. Opportunities to travel: Many brand educators are required to travel to different locations to educate others on the company's products. This can be an exciting opportunity to see new places and meet new people.
2. Networking opportunities: Being a brand educator allows you to meet and work with other professionals in the beauty industry, which can lead to new job opportunities and valuable connections.
3. Job stability: The beauty industry is a large and growing market, which means that there is a high demand for brand educators. This can lead to job stability and long-term career prospects.
4. Flexibility: Many brand educators are self-employed or work on a freelance basis, which can provide more flexibility in terms of scheduling and work-life balance.

Cons of being a brand educator in the beauty industry include:

1. Long hours and irregular schedule: The schedule of a brand educator can be irregular, and often requires long hours, including nights and weekends.
2. Constant learning and adaptation: The beauty industry is constantly changing, and as a brand educator, you will need to stay current on new products, techniques, and trends.
3. Sales pressure: Brand educators may be under pressure to meet sales targets and represent their brand positively, which can be stressful.
4. Competition: The beauty industry is highly competitive, and there may be many other brand educators vying for the same opportunities.
5. High expenses: Some brand educators may need to cover their own expenses such as travel, accommodation, and product samples.

Subscribe to my YouTube channel 

Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.

Send Danise a Text Message.

Today's episode is a throwback of one of our most popular episodes...it will help kickstart your new year and new goals!

I know we coach on the client consultation a lot! But the consultation is truly the most important part for setting you and your client up for a successful service. Let me share with you five easy steps to remember to cover all your bases. I like to call it the 5 C's of the Consultation:  Cut, Color, Condition, Cost & Convenience. Remember these five and watch your career take off!

Subscribe to my YouTube channel 

Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.

Send Danise a Text Message.

Statistics show only a small percentage of hairstylists are living a comfortable life. While the other 80% are struggling to make ends meet. Today I will break down the top 5 qualities the most successful hairstylists seem to have in common.

So these are the five qualities of a successful hairstylist. Where do you rank yourself ? Is 2023 the year that you’re going to prove everyone wrong. Are you going to be part of the top 20% killing it? If so, go over and snag my new PDF “Are you Prepared for Real Salon Growth? You’ll find out the seven critical benchmarks you should be hitting and more importantly, you’ll learn what it takes to achieve real growth behind the chair and in your salon. 

https://salonownershipmadeeasy.com/realgrowth

Subscribe to my YouTube channel 

Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.

Send Danise a Text Message.

PITCH IN. 

Train your staff and front desk to be aware when another stylist is having a hard time keeping up, for whatever the reason. Make it common practice to help out. Coworkers should always be prepared to sweep up hair, shampoo a guest, or even finish a coworker’s customer by blowdrying.

 FESS UP. 

Always admit you’re running late. When your customer arrives, tell her you’re behind schedule and that you’re terribly sorry. Tell her how much longer you are going to be; this allows the client to run an extra errand or grab a bite to eat.

 DOLE OUT. 

Give something back to the client by way of apology for making her wait. Consider giving a discount, a coupon for a discount on a new service offered, or a small retail product. 

 CALM DOWN. 

Never panic, skip steps, or rush the service however much you might be tempted to do so. Stay professional and indicate by your words and your actions that you really do respect your customer’s time. If you’re disastrously behind, give a call to some of your later clients and see if you can reschedule them, or at least give them a heads up that you’re running late.

Are you a struggling salon owner?

Do you feel like you want to work on your business, instead of in your business, but you don't know how to get out from behind-the-chair? Do you feel like you are doing your best just to hold it all together? Then our NEW Course:  Roadmap for Salon Success is perfect for you! Get on our Waiting List Today!

Subscribe to my YouTube channel 

Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.

Send Danise a Text Message.

You know who we’re talking about…she’s the one who never has anything nice to say about anyone else and is constantly complaining. Don’t let her bad vibe crush your zen attitude.

Don’t succumb to the power of gossip. 

It’s a rare person who isn’t at all interested in gossip, but next time one of your coworkers is telling all the dirty little secrets about another salon employee just walk away. It’s one thing to want to know celebrity dirt, but it’s another to partake in a dish session about what someone “heard” about someone else in the salon. It’s just bad form to perpetuate rumors and the easiest way to get that gossip to stop spreading rumors is to ignore her. She’s not going to keep talking if there’s nobody interested in her story.

Don’t EVER talk about clients in front of other clients. Period.

End of story. As soon as a client hears you talking about another client, she will wonder if you do the same with her once she leaves the salon. It’s unprofessional. If your coworker is doing it, don’t engage her in the conversation.

Be like a duck and let it roll right off your back. 

If you have a complainer on your hands, just ignore it. You don’t need to snap at the person, just walk away.

Deal with your dirty laundry in the laundry room. 

If you absolutely must say something to another coworker, don’t ever do it in front of clients. Ask to speak to the offending person in the back room or later when the salon is closed. Only then should you bring up your concerns with how the person is conducting herself.

If it isn’t something you can work out between yourselves, get the manager or owner involved. 

Sometimes it takes a third party to solve the problem. Or if it’s more serious and you suspect your coworker of something worse than idle gossip, you definitely want someone with authority to intervene.

Subscribe to my YouTube channel 

Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.

Send Danise a Text Message.

When building relationships with clients, one of the most important and difficult things to do is handle complaints properly. Here are tips to help turn a client’s negative experience into a positive one.

Be in the Moment

Let the client know you can sense they are disappointed with how the design is looking. Ask them to offer feedback to what is specifically the problem area. Handling the problem in the moment will increase the probability of satisfaction

Practice Reflective Listening

After listening carefully to the client’s feedback, restate back to them what you heard to allow them a chance to make corrections to your listening skills. Be prepared to ask question to clarify any areas that have a lack of clarity.

Position the Feedback

Express appreciation for the client’s honesty, which will now allow you to meet their needs. Offer the option of making changes if possible, during the existing service or make plans for future satisfaction in the form of a return service, gift card or rescheduling with a different designer

Learn From Experience

Making changes to gain client satisfaction provides a learning experience that will help build your professional listening and flexing skills.

Are you a struggling salon owner?

Do you feel like you want to work on your business, instead of in your business, but you don't know how to get out from behind-the-chair? Do you feel like you are doing your best just to hold it all together? Then our NEW  Roadmap for Salon Success is perfect for you! Get on our Waiting List Today!

Subscribe to my YouTube channel 

Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.

Send Danise a Text Message.

Success is about hard work and focusing on your numbers. Tracking your numbers is vital to your success and your paycheck.

Write your goals down…goals should be 1. Specific 2. Measurable 3. Have a Deadline

What are the most important numbers to be looking at?

1.     Increasing your Average Ticket.

2.     Number of Clients

3.     Number of Client Visits per Year

4.     Average Retail Ticket

5.     Client Retention

If you want more, you must do more. 

Remember - Successful people do the things unsuccessful people don’t want to do. 

I can’t wait to hear all about your achievements. Let me know…

Are you a struggling salon owner?

Do you feel like you want to work on your business, instead of in your business, but you don't know how to get out from behind-the-chair? Do you feel like you are doing your best just to hold it all together? Then our Know Better, Do Better: Roadmap for Salon Success is perfect for you! Get on our Waiting List Today!

Subscribe to my YouTube channel 

Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.

Send Danise a Text Message.

About ready to give up your career and become a permanent beach bum? Read through these tips to help you combat burnout before you throw in the towel.

GET OUT OF THE SALON: 

First and foremost, take a break. Take a day, a weekend, or if you can, a week off. Sometimes that’s all it takes to reinvigorate you.

CHANGE IT UP: 

Add new services, redo your retail area, or change up your background music. A “new” environment can help to break the boredom of your routine.

LEARN SOMETHING NEW: 

Go to a tradeshow. If there isn’t a show coming up, then take a class. If you can’t take a class, what about meeting up with other stylists in your area to share ideas? Maybe visit other top salons to see what they do that you don’t. You just might find some inspiration to take back to your business.

BECOME A MENTOR: 

Use your experience for good. Find a newbie and teach her everything you know. You might find that teaching others helps you see things in a whole new light.

CHANGE ROLES: 

Maybe it IS time for you to hand in your stylist hat, but for an even bigger and better one. Have you ever considered becoming an educator or an instructor, or even opening up your own salon? Maybe it’s time to take the next step in your career.

Are you a struggling salon owner?

Do you feel like you want to work on your business, instead of in your business, but you don't know how to get out from behind-the-chair? Do you feel like you are doing your best just to hold it all together? Then our Know Better, Do Better: Roadmap for Salon Success is perfect for you! Get on our Waiting List Today!

 

If you found value in this podcast episode, will you share it with your salon owner friends…Tell them to follow the show, so they don’t miss an episode. Remember, let us know if there is a challenge you’re having as a salon owner. We will help find a solution. Take care until next time!

Subscribe to my YouTube channel 

Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.

Send Danise a Text Message.

As a salon owner, you’ve had to navigate your way through the Covid shutdown and reopening. And today, continuing supply shortages, insanely high gas prices, and high consumer spending, are driving the highest inflation rates in decades. 

The likelihood of our economy going into recession is high, and some economists say we are already there. 

What's the big deal about a recession? How does it affect your salon and you, as a salon professional, and why should you care?

Are you a struggling salon owner?

Do you feel like you want to work on your business, instead of in your business, but you don't know how to get out from behind-the-chair? Do you feel like you are doing your best just to hold it all together? Then our Know Better, Do Better: Roadmap for Salon Success is perfect for you! Get on our Waiting List Today!

 

If you found value in this podcast episode, will you share it with your salon owner friends…Tell them to follow the show, so they don’t miss an episode. Remember, let us know if there is a challenge you’re having as a salon owner. We will help find a solution. Take care until next time!

Subscribe to my YouTube channel 

Use my Gloss Genius link to start using today!

______

Train With Confidence. Lead With Impact.

Running a salon is hard enough—training new stylists shouldn’t feel like a second full-time job.

If you're constantly pulled in a dozen directions, struggling to teach while juggling clients, and wishing your new hires would just get it faster—you’re not alone. And more importantly, you don’t have to keep doing it the hard way.

Download The Ultimate In-Salon Training Toolkit today and start onboarding your stylists with clarity, confidence, and zero guesswork.

_______

Make sure to subscribe to our YouTube Channel as well!

Visit my Amazon Store for all my favorite products!

Grab your Ultimate In-Salon Training Toolkit!

Website: www.danisekeilitz.com
Instagram: danisekeilitz

Shop my favorite Eufora Products.