What if the air inside your customers’ homes was 100x more polluted than the air outside? Wouldn’t that concern them? And wouldn’t it provide you, as an HVAC professional, an important avenue to further serve them?

This week on Cracking the Code, Drew Cameron continues his ongoing series on air by discussing the Stack Effect and what it means for your customers. Since indoor air is breathed and rebreathed and doesn’t escape the home, it can be up to 100x more polluted than outdoor air – and that’s where you and your IAQ options comes in.

Head to the Show Page to watch this week’s episode on video.