Do you know why certain colors make you feel calm, hungry, energized, or oddly loyal to a brand you have never questioned?

This episode explores how color became one of the most powerful psychological tools in marketing, shaping reactions long before we realize we are reacting at all.

Red creates urgency. Blue signals trust. Green implies health. Black and white suggest power and restraint. None of it is accidental. Entire industries spend millions testing shades because color influences belief, behavior, and choice before logic ever enters the room.

We trace how color carried meaning long before modern advertising, rooted in history, symbolism, and emotion, then follow how marketers, psychologists, and corporations turned it into a behavioral shortcut. From packaging and apps to grocery aisles and “add to cart” buttons, color quietly guides movement, appetite, and impulse.

This episode is not about telling you what color to like.
It is about understanding how emotion, culture, and strategy work together to shape preference and behavior.

Your instincts are wiser than any palette a company selects.
Once you see the patterns, you cannot unsee them.

Welcome to Lies We Bought.
They sold it. We bought it. Now we are unpacking it.

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