All The Things

Join LISI's Director of Technology + Operations Dan Martin and Director of Client Success + Marketing Taryn Elliott in this episode of "Ask Me Anything," to discuss Google Analytics 4. They will cover topics like the differences between Google Analytics 4 and Universal Analytics, data collection methods, privacy implications, alternatives, and more.

Taryn Elliott, Director of Client Success and Marketing at LISI, and Rae Ritter, Director of Client Service + Marketing at LISI, dove into three of the things you should consider when spring cleaning your law firm's website. They shared some tips and tricks about spring cleaning your attorney bios, focusing on the industries you serve, and checking in on some of the overlooked areas - the footer, the CMS, and how it looked on mobile devices.

The inaugural #FollowFriday Conference was earlier this month and included a moderated discussion for mid-level professionals. Moderated by Ashely Gibbs (Director of Product Advisors at Litera), Emilia Levisay (Director of Client Value Engagement at Ballard Spahr) and Taryn Elliott (Director of Client Success + Marketing at LISI) participated in facilitated discussions with many of the conferences's attendees. On this episode of One More Thing, host Taryn Elliott is joined by Ashley and Emilia as they share some of the topics they wish would have come up during that session. Hear their thoughts on figuring out what you love to do, how past experiences shape your career, knowing when to take the next step in your career - or when to be content where you are, and the importance of learning who you are, how you show up, and what you want to accomplish.

From litigator to . . . peacebuilder? Henry Yampolsky, joins host Julie Owsik Ackerman for this month's episode of our series, Behind the Bio, where we will interview a different lawyer each month. As a writer, storyteller, and lawyer, Julie will explore the many directions one can take after law school and hear more about the turning points that shaped these notable careers.

In this episode, Julie talks to Henry Yampolsky, who worked his way from Ukrainian refugee at age 14 to law firm partner before a spiritual quest to India put him on the path he's on today.

Website projects are often one of the biggest marketing projects a law firm will undertake. But design trends and development technology are constantly changing. Add in everything you need to know about accessibility, SEO, mobile - all of the nuances to developing a website tailored to your law firm can be overwhelming. On this episode of "Ask Me Anything", Taryn Elliott, LISI's Director of Client Success + Marketing, answers your questions about website design and development.

By carefully considering the key elements of web design such as visuals, functionality, and usability, you can effectively create an engaging website that stands out from the crowd. But most law firms want their website to be modern and showcase the latest design trends, too. Listen as Taryn Elliott, LISI's Director of Client Success and Marketing, discusses three of the website design trends expected to be popular with law firms in 2023.

Rae Ritter, Director of Client Service + Marketing at LISI, recently presented "Your Website is Bad for Business: How Lack of Cross-Functional Collaboration Led to the Fail of Modern Law Firm Websites" for the LMA Mid-Atlantic Region. On this episode of One More Thing, she is joined by her co-presenters, Diana Lauritson, Senior Manager of Marketing and Business Development at Hogan Lovells LLP and Matt Kurnick, Digital Communications Manager at Foley & Lardner LLP. The one more thing they share is the importance of collaboration on websites and other projects - and how your website may be bad for business if you don't bring in different perspectives.

Attorney and activist, Aarthi Manohar, joins host Julie Owsik Ackerman, writer/storyteller/lawyer, for this month's episode of our new series, Behind the Bio. Each month, Julie interviews a different lawyer to explore the many directions one can take after law school and learn more about the turning points that shaped these notable careers.

In this episode, Julie talks to Aarthi, an attorney at Kohn Swift, to discuss how her career was affected by the death of Eric Garner and the Black Lives Matter movement, how her legal career intersects with her journalism training, and the lawsuit she filed on behalf of Philly residents whose cars have been subjected to Philly's infamous "courtesy tow."

Podcasts have been exploding in popularity over the last few years - and law firms are starting to see the value in adding podcasts to their marketing mix. Join LISI's Director of Client Success and Marketing, Taryn Elliott, and Director of Marketing Technology + Operations, Dan Martin, as they answer all your questions about podcasts on this month's Ask Me Anything.

The #FollowFriday Conference is quickly approaching and that has the LISI team thinking of the Key Pillars of #FollowFriday. Join Taryn Elliott (Director of Client Success + Marketing), Ann Caskey (Legal Content Writer + Editor), and Rae Ritter (Director of Client Service + Marketing) as they discuss three of the pillars - collaboration, innovation, and support - and their importance in our professional and personal lives.