All The Things

The LMA Northeast conference is November 3 and 4 - and Bootcamp organizers Jennifer Manton, Managing Director, Chief Marketing and Business Development Officer at Kramer Levin, and Deb Scaringi, Legal Marketing & Business Development Consultant at Scaringi Marketing, join LISI's Director of Client Strategy Kristyn Brophy on this episode of One More Thing. They chat about how this year's bootcamp provides legal marketing professionals who are early in their careers an incredible opportunity to learn first-hand from industry leaders who are at all stages in their careers.

On this week's News + Views + To Do's, Robyn Addis is joined by friends, former colleagues, and #FollowFriday conference sponsors Melissa Prince and Emilia Levisay.Melissa is Chief Client Value and Innovation Officer at Ballard Spahr, and leads a team of more than 40 professionals across practice innovation, data and analytics, and client service. Emilia is the Director of Client Value Engagement and is leading the charge on the team's client-facing value initiatives.Together these amazing women share a passion for the business of law, business operations, and supporting professional women. You won't want to miss this outstanding conversation!

It is 2022, let the robots do it!

Part of creating efficiencies in your marketing department is selecting and utilizing the right tools to streamline your law firm's marketing and business development operations. But with so many options, where do you start?

Join LISI's Director of Client Strategy Kristyn Brophy and Director of Marketing Technology + Operations Dan Martin for an "Ask Me Anything" session all about Marketing Technology for Law Firms.

Social media is essential to your marketing strategy. Not only will it help gain exposure for your business, increase traffic to your website, but it will also generate conversation about your brand and services. In this Friday's "Three Things" livestream, Lauren Forbes, Social Media + Marketing Manager at LISI, is joined by LISI's Director of Client Strategy, Kristyn Brophy. They will discuss what tips and tricks you can use to up your social media game now and in 2023.

The always delightful Roy Sexton, Director of Marketing at Clark Hill Law, sat down with Taryn Elliott, Director of Client Success + Marketing at LISI, to discuss what he hopes to accomplish during his term as the 2023 LMA International President. In this episode of "One More Thing," Roy and Taryn tackle a range of topics, from self-care to self-promotion.

Join Robyn Addis as she chats this week with CEO of Passle, James Barclay. James shares his insights on what he's seeing across the legal industry, as well as his prescription for how to stay ahead of the tide, especially going into a recession.

Creating a marketing plan and budget is one of the most important projects a marketer will undertake in a year. In this Three Things livestream, LISI's Director of Client Success + Marketing, Taryn Elliott, talks about aligning your budget with the firm's goals, knowing what success looks like, and understanding your previous expenses.

It is September and, at many law firms, that means that budget season is kicking off. Budgets, and the marketing plans that accompany them, lay that foundation for everything you will do in the coming year. Therefore, you want to make sure you understand all of the nuances of developing a budget that meets the specific needs of your firm. Robyn Addis, COO + CMBDO, and Kristyn Brophy, Director of Client Strategy, dive into everything you want to know about law firm marketing budgets in LISI's September "Ask Me Anything" episode.