All The Things

Gina Furia Rubel, CEO and General Counsel of Furia Rubel Communications, joins host Robyn Addis, COO and CMBDO at LISI, to discuss their one key takeaway from the recent Marketing Partner Forum they attended as well as a look ahead for legal marketing in 2023.

LISI's Founder, Jason Lisi, joins host Julie Owsik Ackerman, Communications Manager + Legal Content Writer, for the first episode of our new series, Behind the Bio, where we will interview a different lawyer each month. As a writer, storyteller, and lawyer, Julie will explore the many directions one can take after law school and hear more about the turning points that shaped these notable careers.

In this episode, Julie and Jason discuss the three turning points that led to him leaving his tax law practice and turning his passion for computers and the internet (which were still in their infancy) into a thriving tech company that continues to serve the legal profession 25 years later.

23 goals for 2023! While it may have been a beast to compile, LISI's CMO + CMBDO Robyn Addis pulled off another annual list of goals. In this "Ask Me Anything" episode, Robyn will sit down with Social Media + Marketing Manager Lauren Forbes to discuss how her annual list came about, which are her top three goals, and if she will continue this tradition.

LISI's CMO + CMBDO, Robyn Addis, recently published her annual list of goals -- 23 to be exact. Join Taryn Elliott, Director of Client Success and Marketing at LISI, as she dives deeper into three of the goals she had to Google to learn more about. In this episode, Taryn talks about having a stronger focus on environmental, social, and governance strategies (E.S.G), what it means to be a genuinfluencer, and ways to achieve "position zero" on search engine results pages.

For our last podcast episode 2022, we wanted to take the opportunity to reflect on the last 12 months and share that one more thing on our minds as we close out 2022 and prepare for 2023. We talk about goal setting, focusing on the client experience, creating a content machine, and the importance of tracking, understanding, and making decisions based on your analytics.

We are turning the mic on the LISI team for a special holiday edition!

This episode of Ask Me Anything is all about our favorite holiday traditions. Taryn Elliott is joined by Julie Ackerman, Kristyn Brophy, Ann Caskey, Lauren Forbes, Jovanna Hopkins, Lesley MacLean, Dan Martin, Rae Ritter, and Keith White as the team shares what makes the holidays special to us.

Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. As 2022 comes to a close, LISI's Director of Client Success + Marketing, Taryn Elliott, and Legal Writer + Content Editor, Ann Caskey, share three things they learned in 2022, as well as what they are embracing for 2023.

Laura Toledo, Director of Business Development and Marketing at Nilan Johnson Lewis and outgoing LMA Midwest Immediate Past President, joins host Taryn Elliott, Director of Client Success + Marketing at LISI, to discuss her time serving on the LMA Midwest Region board. Laura and Taryn talk about developing leadership skills, making connections, and how hybrid work also led to hybrid legal marketing programming on this episode of "One More Thing."

LISI's own Communications Manager + Legal Content Writer, Julie Ackerman, joins host Taryn Elliott, Director of Client Success + Marketing, for the next installment of LISI's News + Views + To Dos series. Julie, a lawyer and writer, works with many of LISI's clients to create content that is simultaneously marketing-focused and legally-driven. She is uniquely qualified to discuss the importance of content in an attorney's marketing and business development efforts, the role a strong writer can play in that, and what you can do between now and the end of the year to get started.

Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?

This week's Ask Me Anything is all about Writing Marketing Content. Join Julie Ackerman, Communications Manager + Legal Content Writer, and Taryn Elliott, Director of Client Success + Marketing, as they answer all of your questions about how to produce content that drives traffic to your website and converts prospects to clients.