All The Things

Host Taryn Elliott, LISI's Director of Client Success + Marketing, is joined by LISI's COO + CMBDO, Robyn Addis, in this installment of LISI's News + Views + To Dos series. On the other side of the microphone as a guest this time, Robyn shares how her passion project, #FollowFriday, developed and ultimately evolved into the upcoming #FollowFriday Conference, as well as her big goals for #FollowFriday and what she has learned so far.

There are a myriad of considerations when it comes to designing and developing a new website. In this episode of LISI's Three Things, Rae Ritter, Director of Client Service + Marketing at LISI, is joined by LISI's Director of Client Success + Marketing, Taryn Elliott. They tackle the ways a firm's brand can help differentiate its website, the importance of considering both functionality and structure in the planning stages, and how to balance creating content and design during the design phase.

On this week's episode of One More Thing, Robyn Addis, chief operating officer and chief marketing and business development talks with Matt Parfitt, president at Cirrom and immediate past president of the Legal Marketing Association, Northeast Chapter. They dig into what's the one more thing he didn't think he had to say but actually did about being a part of the LMA leadership team. They also talk about Cirrom and how AI and data validation are changing the way law firms handle their contact relationship management data.

On this episode of News + Views + To Do's, Ann Caskey, LISI's Legal Writer + Content Editor, is joined by John McElroy, Head of Commercial Disputes & Partner at Hausfeld & Co LLP. They discuss the experience of being LGBTQ+ in law, the progress that is being made both in the US and the UK, and what law firms and individuals can do to improve inclusivity and encourage authenticity for the LGBTQ+ legal community.

Only 1% of LinkedIn's 260 million monthly users share posts, and those 3 million or so users net 9 billion impressions. What does that mean? It means that almost no one is leveraging the power of the network, so those who do have a platform with very little competition for attention. Establishing your personal brand on LinkedIn means completing your profile with your ideal client in mind, and establishing yourself as a thought leader by sharing valuable content for your network. Robyn Addis and Lauren Forbes answer your questions about establishing your personal brand on LinkedIn and how to leverage the power of this network on this episode of LISI's Ask Me Anything.

Three Things | Digital Marketing for Law Firms by LISI

LISI's All the Things podcast was launched six months ago - and the team thought it would be a good time to discuss what we have learned so far. Director of Client Success + Marketing, Taryn Elliott, chats with Robyn Addis, COO + CMBDO at LISI, about what went right - and what didn't - and what the future holds for podcasting in this episode of One More Thing.

LISI Week, when we gather our remote team for several days of in-person strategy sessions, training, volunteering – and fun – is always some of the most impactful time we have during the year. The June 2022 LISI Week was no different. Host Lauren Forbes, LISI's Social Media + Marketing Manager, chats with Keith White, Chief Development Specialist, and Ann Caskey, Legal Writer + Content Editor, about their take-aways from the the most recent LISI Week.

While six months may seem a bit too far off to start thinking about your firm's holiday card, December will be here before you know it. Our June "Ask Me Anything" dives into everything you want to know about holiday cards for your firm. Join Taryn Elliott, Director of Client Success + Marketing, and Kristyn Brophy, Director of Client Strategy, as they answer your questions on this topic.

LISI's Director of Client Strategy Kristyn Brophy is joined by Kris Butler, Sr. Program Manager for Career Development at Holland & Knight LLP. The two recently shared the stage for a Boston Bar Association webinar "How to Advocate for Yourself in a Performance Review," where they shared how to market accomplishments and put your best foot forward during the performance review process.