All The Things

On this episode of "News+Views+To Dos," Robyn Addis, COO + CMBDO at LISI, is joined by Micheline Tang, Director of Communications at King & Spalding. Robyn and Micheline discuss strategic communications, how an integrated marketing department supports an omnichannel marketing strategy, and their thoughts on the future of legal marketing in a remote and digital world.

For a lot of firms, a website project is something they devote more time and resources to than any other marketing project. Therefore, you want to make sure you understand all of the nuances of developing a website that meets the specific needs of your firm. Our April "Ask Me Anything" episode dives into everything you want to know about website design and development. Join Taryn Elliott, Director of Client Success + Marketing, and Keith White, Chief Development Specialist, as they answer your questions on this topic.

Legal marketers from around the world came together in person for the 2022 LMA Annual Conference in Las Vegas. As we look back on the incredible experience we had, each of us came away with new ideas, opportunities, and insights. Join COO + CMBO Robyn Addis, Director of Client Strategy Kristyn Brophy, and Social Media + Marketing Manager Lauren Forbes for this episode of Three Things: What We Learned at LMA.

Join LISI's Director of Client Success + Marketing, Taryn Elliott, and Director of Client Strategy, Kristyn Brophy, as they dive into title tags and meta descriptions; the three necessary steps to succeed at S.E.O.; and how featured snippets can impact S.E.O.

Lost in a sea of digital marketing options? Not sure if organic or paid searches are working for you…or what that even means? We're here to help! Join LISI's Director of Marketing Technology + Operations, Dan Martin, and CEO and Founder, Jason Lisi, as they answer all your burning questions on this month's AMA: S.E.O. + S.E.M.!

Director of Client Success + Marketing, Taryn Elliott, sat down with Jaime Lira, Director of Marketing at Cohen & Malad, LLP, to follow up on their recent participation in the Legal Marketing Association (L.M.A.) Midwest Region program, "Set Yourself Up for Success: Tips on How to Manage the In-House and Agency Relationship." As moderator, Jaime did not get to answer her own questions - but she gets to share her thoughts on managing a vendor relationship from the perspective of a small to mid-size law firm marketer in this episode of One More Thing.

LISI's Director of Client Service + Marketing Rae Ritter sits down with Adrian Lürssen, Co-founder and Vice President of Strategic Development at JD Supra. They dive into the evolution of content generation – and how to harness the power of analytics to drive your marketing plans. They also touch on D.E.I., the signs of progress, and why we should be doing more.

Robyn Addis, COO + CMBDO, talks with Patrick Fuller, Vice President & General Manager, ALM Intelligence, on the latest episode of LISI's "All the Things" podcast. The duo share with us that one thing they didn't get to include on their recent presentation at ALM's Legalweek 2022 panel titled "Emerging Global Legal Markets."

Director of Client Success + Marketing, Taryn Elliot sat down with COO + CMBO, Robyn Addis, of Team LISI, to discuss Robyn's recent presentation at the Legal Marketing Association (LMA) Annual Conference: Blurring the Lines the Growing Importance of an Omnichannel Strategy. Robyn adds one (two) more thing that was not covered during the session at LMA.

COO + CMBO Robyn Addis sat down with the newest member of Team LISI, Dan Martin, Director of Marketing Technology + Operations. They discussed their love of all things data analytics, digital innovation, and the impact digital marketing will have on the legal industry.