All Things Fitness and Wellness

Welcome to This Week In Fitness, where we keep your fitness business in shape with the latest insights shaping the fitness industry. Dive into the trends and innovations impacting gyms, wellness programs, and recovery services in 2025:

• Strength Training Leads 2025 Trends: Planet Fitness responds to the rising demand for strength-focused routines by introducing new equipment, including the Magnum Hack Squat and Seated Calf Machine, across its 2,600+ locations.
• Recovery Tech Takes Center Stage: Therabody and Garmin join forces to integrate health metrics and recovery tools. Their new AI-powered platform, Coach by Therabody, offers fitness professionals a way to help clients optimize recovery and improve performance.
• Dry January and Holistic Health: The Surgeon General’s Advisory on alcohol and cancer risks aligns with fitness businesses’ goals to promote holistic health. Learn how gyms can leverage Dry January initiatives to engage members and support wellness goals.
• Pvolve Launches Strength Challenge: With strength training dominating 2025 fitness resolutions, Pvolve introduces its Strength Redefined Challenge, providing structured programs designed to drive member retention and build long-term engagement.
• Life Time’s 2025 Wellness Insights: Strength training, recovery practices, and sauna use top the list of fitness trends for 2025. Discover how fitness technology and holistic health strategies are reshaping the industry.

In this episode of All Things Fitness and Wellness, Mike Goscinski, Vice President of Government Affairs with the Health and Fitness Association (formerly IHRSA), provides a detailed recap of the HFA’s accomplishments in 2024 and what’s ahead for the fitness industry in 2025.

Mike dives into key topics such as the potential impact of the Trump administration on fitness policy, the role of gyms in the GLP-1 conversation, and why investing in data and research is critical for unifying the industry. He also shares a preview of next year’s trade show and what it means for fitness businesses.

Stay tuned for valuable insights into advocacy, innovation, and the future of fitness!

#fitnessbusiness #fitnessindustry #fitnessnews 

Welcome to This Week in Fitness, where we crunch the latest fitness business headlines in under five minutes. Here’s what’s making news:

Jane Fonda Goes Virtual: Jane Fonda partners with Supernatural on Meta Quest, bringing her retro fitness style to virtual reality with immersive workouts launching December 25.

Dry January Meets Fitness: ABC Fitness and Sunnyside team up to integrate mindful drinking tools into ABC Trainerize, reflecting growing lifestyle coaching trends.

ClassPass Fitness Boom: 2024 saw fitness bookings soar by 51%, with Pilates, low-impact training, and even ice skating leading the trends.

ŌURA Raises $200M: ŌURA completes a $200 million Series D funding round, valuing the company at $5.2 billion.

Xponential Fitness Leadership Shake-Up: Xponential Fitness announces the resignation of its president, Sarah Luna, marking a significant change in leadership for the global fitness brand.

Chapters:
00:00- Intro
00:14- Retro Fitness meets VR with Jane Fonda
00:37- ABC Fitness Dry January Collaboration
01:09- ClassPass Bookings Surge in 2024
01:44- OURA Series D Funding
02:11- Xponential Fitness Leadership Shakeup
02:41- Extro

#fitnessbusiness #fitnessindustry #fitnessnews

In this episode, Adam Sedlak, CEO of UFC Gym, joins the podcast to discuss the brand’s impressive global expansion, with plans to open 35–40 new locations annually across 42 countries. From recent launches in Pakistan and Indonesia to innovative approaches in the U.S., UFC Gym is redefining what it means to deliver a comprehensive fitness experience.

Adam shares his thoughts on key fitness industry trends for 2025, including the integration of AI, the growing demand for recovery modalities like cryotherapy and red light therapy, and the enduring popularity of MMA-inspired training programs. He underscores the importance of creating community-centric gym environments, where member priorities such as cleanliness and high-quality equipment are at the forefront.

Additionally, Adam provides a candid perspective on how the new Trump administration could influence fitness and physical activity in America, with figures like Dana White potentially shaping key initiatives. This episode offers valuable insights for fitness professionals, industry leaders, and anyone invested in the future of physical activity.

#fitnessbusiness #ufcgym #fitnessindustry

Welcome to This Week in Fitness, where we crunch the latest fitness business headlines in under 5 minutes!

-Noom expands its weight loss program with the introduction of Metformin, a cost-effective oral medication paired with behavior-change tools.

-The Shape of America report reveals key insights into how weight impacts health, confidence, and finances for millions of Americans.

-Feed.fm’s 2024 music report shows how curated playlists are driving fitness engagement, with pop and rock leading the charts.

-Planet Fitness celebrates 10 years as the presenting sponsor of the Times Square New Year’s Eve celebration.

-Hyrox opens its first Performance Centre in Berlin, paving the way for global expansion in the competitive fitness space.

-A new survey by the Health & Fitness Association highlights Latin America’s thriving fitness culture and opportunities for growth.

-PureGym’s UK Fitness Report shows increased participation, declining “gymtimidation,” and younger generations driving fitness trends.

Stay fit, stay informed, and keep your fitness business in shape! Don’t forget to like, subscribe, and comment with your thoughts.

🎙️ Hosted by Krissy Vann
#ThisWeekInFitness #FitnessNews #FitnessIndustry #Noom #Hyrox #PureGym

Chapters:

00:00- Intro
00:15- Noom expands its weight loss program 
00:36- The Shape of America Report
01:07- Feed.fm’s 2024 music report 
01:39- Planet Fitness Times Square New Year’s Eve celebration
02:04- Hyrox opens its first Performance Centre in Berlin
02:36- Latin America’s thriving fitness culture
03:21- PureGym’s UK Fitness Report

On this episode of All Things Fitness and Wellness, we’re joined by Deborah Goldberg, a transformative leader in the health and fitness industry. With over 15 years of experience, Deborah made her mark as the distributor for Zumba Fitness, leading its groundbreaking launch across Australia, New Zealand, and Southeast Asia, creating tens of thousands of jobs along the way.  

Now, as the founder and leader of the Fuel Women’s Fitness Business Summit, Deborah has dedicated herself to empowering fitness professionals to achieve new levels of success. We dive into her journey from reshaping the Zumba movement to creating a platform for women in fitness leadership, discussing the challenges and rewards of carving out a niche in the event space.  

We also explore the significance of the Fuel Summit for the fitness industry, why fostering leadership is critical for long-term business growth, and how Deborah is planning to expand her impact into the U.S. market by 2025. Whether you’re a gym owner, trainer, or entrepreneur, this episode offers actionable insights into leadership, community building, and innovation in fitness.

Stay tuned to learn more about how Fuel is shaping the future of fitness and what Deborah has planned for the *official HFA Show in Las Vegas next March—especially for pickleball enthusiasts!

#FitnessLeadership #FuelSummit #AllThingsFitnessAndWellness #DeborahGoldberg #FitnessBusiness 

On this week’s episode of This Week in Fitness, we cover the latest fitness business developments across the industry, from government policy proposals to major corporate expansions. 

Here's what’s making fitness industry news:

1. Medicare Proposal for GLP-1 Medications
The Biden-Harris Administration’s proposal to expand Medicare and Medicaid coverage for GLP-1 drugs could transform obesity care in the U.S. and create new opportunities for fitness operators to engage with a broader audience.

2. Canada’s Inactivity Crisis
ParticipACTION reports a troubling lack of physical activity among Canadians, costing the nation billions annually. Learn how this crisis impacts health, productivity, and the fitness industry’s role in driving change.

3. Altea Active’s Ottawa Expansion
Altea Active has opened its latest flagship club in Ottawa, a 129,000-square-foot facility with premium amenities, signaling growth in Canada’s luxury fitness market.

4. Life Time’s Digital Growth
Life Time expands its app with 100 new on-demand classes and meditations, blending physical fitness and mental health tools to help members stay active anytime, anywhere.

5. Ladder’s $105 Million Investment
Strength training app Ladder secures $105 million in funding to enhance its offerings, including Android compatibility and corporate wellness programs.

📢 Subscribe to stay updated on the latest in fitness business news!

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/
https://www.linkedin.com/company/all-things-fitness-and-wellness 

#fitnessbusiness #fitnessindustry #fitnessnews 

Chapters:

00:00- Intro
00:15- Medicare Proposal for GLP-1 Medications
00:59- Canada’s Inactivity Crisis
01:40- Altea Active’s Canadian Expansion
02:10- Life Time’s Digital Growth
02:41- Ladder’s $105 Million Investment

In this episode of MarketFit by ATFW, presented by AmericanEagle.Com, we dive into the top marketing trends shaping the fitness industry in 2025. Our panel of experts shares actionable insights for fitness executives on attracting new members, retaining loyal ones, and leveraging innovative strategies to stay competitive in a rapidly evolving market.

Featured Guests:

Tony Stehn – Vice President of Digital Marketing Sales at AmericanEagle.Com
Allison Rand – Vice President of Marketing at YouFit Gyms
Hannah Unger – Marketing Manager for Fitness World Canada

Topics Covered:

-How personalized marketing and automation tools are transforming member acquisition and engagement.
-The importance of community-building, loyalty programs, and hybrid models in member retention.
-Strategies for leveraging platforms like TikTok, Instagram, and emerging technologies to boost digital marketing efforts.
-The resurgence of traditional marketing tactics and their relevance in the fitness industry today.
Learn how fitness businesses can integrate these strategies to innovate, grow, and strengthen member relationships in 2025 and beyond.

Stay fit, stay informed, and keep your fitness business in shape with MarketFit by ATFW!

Connect with AmericanEagle.Com

Welcome to This Week In Fitness, where we crunch the latest fitness business headlines in under five minutes.

Planet Fitness Eyes Blink Acquisition: Planet Fitness has submitted new bids for Blink Fitness after PureGym was initially awarded the assets at a recent bankruptcy auction, signaling Planet Fitness’s interest in expanding its footprint.

Global Wellness Industry Hits $6.3 Trillion: The wellness economy surged to $6.3 trillion in 2023, with projections to reach $9 trillion by 2028, driven by growth in wellness tourism and fitness real estate.

Peloton Targets Millennial Men: Peloton's new campaign, "Find Your Push. Find Your Power," features NFL stars T.J. and J.J. Watt to attract a new demographic of male users to its fitness platform.

Planet Fitness Reports Strong Q3 Results: With a 5.3% increase in revenue and a rise in new club openings, Planet Fitness adjusts its outlook for continued growth through the year.

UK Government Urged to Tackle Obesity: A new report calls for tighter regulations on food companies to address rising obesity rates, which now rival tobacco as a major health risk.

Echelon Launches ActiveMD: Echelon expands into wellness with ActiveMD, combining medical oversight and fitness programs to support weight management using GLP-1 medications.

Survey Reveals Supplement Use on the Rise: A new survey finds that while supplement use is growing, consumers face gaps in understanding how these products are regulated.

Stay fit, stay informed, and keep your fitness business in shape! 

Chapters:

00:00- Intro
00:15- Planet Fitness Eyes Blink Fitness
01:09- Global Wellness Economy Booms
01:47- Peloton Targets Millennial Men
02:28- Planet Fitness Third Quarter Results
03:15- Nutrition Supplements Misconceptions
03:57- Echelon and ActiveMD
04:22- Diet VS Tobacco Health Risks

In this episode, we sit down with Chris Smith, Chairman of the Health & Fitness Association and CEO of Fitness World Canada, for an inside look at the 2024 European Congress, held in the vibrant city of Barcelona. Barcelona hosted this annual gathering of leaders, influencers, and visionaries in health, fitness, and wellness. 

Chris covers the latest industry trends, from cutting-edge fitness innovations to global wellness insights, and gives us an update on the PHIT Act—legislation aimed at increasing access to physical activity and health resources for everyone.

Through Chris’s firsthand experiences, we explore the Health & Fitness Association’s commitment to moving the fitness industry forward. He shares key takeaways from the Congress, including the evolution of fitness technology, emerging wellness practices, and best practices that are reshaping the future of health and fitness. 

He also shares his predictions for the top fitness business trends to dominate in 2025.

Connect with Chris Smith:
https://www.linkedin.com/in/chris-smith-1874138/ 

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/ 

#fitnessbusiness #fitnessindustry #healthandfitnessassociation