In this week’s episode of "This Week In Fitness," we cover a range of important stories impacting the fitness industry:

• Lululemon’s Q2 Financial Report: Lululemon reports a 7% revenue increase but falls short of Wall Street expectations after the withdrawal of their Breezethrough leggings.
• GLP-1 Medication Accessibility: Eli Lilly introduces a discounted self-pay option for Zepbound® GLP-1 medication, making weight loss treatment more affordable for self-pay patients.
• $20K Wellness Program: Canyon Ranch launches LONGEVITY8™, a high-end wellness program blending advanced science and holistic health, priced at $20,000 per person.
• Technogym at Paris 2024 Paralympics: Technogym is named the Official Supplier for the Paris 2024 Paralympic Games, providing adaptable training equipment for athletes.
• Supporting Parents’ Mental Health: Following a new U.S. Surgeon General’s advisory, we explore how fitness centers can support parents by offering child care and promoting mental well-being.
• EGYM’s New Education Portal: EGYM is set to launch a new digital learning platform in 2025, aimed at enhancing training and education for fitness professionals.

Tune in for all these updates and more, helping you stay informed and keep your fitness business in top shape!

Join Krissy Vann in this insightful episode of the All Things Fitness and Wellness podcast as she welcomes Debra Strougo, a dynamic entrepreneur and Founder's Co-Pilot with over 20 years of experience in the fitness and wellness industry. Debra is best known for founding Row House, a brand she successfully scaled from a single studio to 300 locations through a strategic partnership with Xponential Fitness, culminating in a highly successful IPO in 2021. However, Debra's journey didn't stop there.

Now, through her work with Fitizens Holdings, Debra has shifted her focus to advising early-stage growth companies within the Health, Wellness, and Fitness sectors. In this episode, she shares her wealth of experience in helping startups reach their target customers, build sustainable businesses, and navigate the complexities of client acquisition and retention. Debra also discusses her current role as an investor and IHRSA (now Health & Fitness Association) Council member, offering invaluable insights into the future of the fitness industry, industry trends, and the challenges and opportunities facing today's fitness entrepreneurs.

Connect with Debra Strougo:
https://fitizensholdings.com 
https://www.linkedin.com/company/fitizensholdings/
https://www.linkedin.com/in/debrastrougo/ 

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://linktr.ee/atfw?utm_source=linktree_profile_share<sid=49c98f23-1c9f-4bfe-801e-4de06b56fa24 

#fitnessbusiness #fitnessindustry #entrepreurship 

Ross Campbell is a leader in the fitness industry, known for driving innovation and growth within the sector. As the Founder and CEO of Beyond Activ, Ross has played a key role in shaping the organization's mission to bridge the gap between health clubs and healthcare. His focus on creating synergies between fitness and wellness has made Beyond Activ a leader in the global movement towards integrating healthcare and fitness services.

With a deep understanding of the financial health of the fitness industry, Ross is committed to exploring global growth opportunities and leveraging new technologies, such as AI, to enhance member experiences. His insights into the challenges and opportunities within the industry have positioned him as an expert, regularly sought after for his knowledge.

Ross's dedication to addressing the untapped potential in the market, particularly the 80% of the population not currently engaged in regular fitness activities, has driven Beyond Activ's mission to create more inclusive and accessible fitness solutions.

Tickets:

We are a proud partner of the most anticipated Beyond Activ Americas happening over 17-19 Sept in NYC. As a partner, we have secured 15% discounted tickets for you to attend and join us there. Simply follow the following steps to claim this offer:

1. Click on https://beyondactiv.com/events/americas
2. Click on the REGISTER NOW button
3. Click on event ticket image - in the registration pop-up, type the code ATFW15 into the coupon box
4. Input attendee and credit card details - you are all set to go!

Chapters: 
00:00- Podcast Intro
00:39- Guest Intro
02:12- What is Beyond Activ
03:16- The career journey of Beyond Activ Founder Ross Campbell
04:48- Competition vs Collaboration in the Fitness Industry
06:34: The Economic Health of The Global Fitness Industry
09:40- The impact of GLP-1 on The Fitness Industry in the Americas
11:32- The global impact of GLP-1 on The Fitness Industry
13:46- Ross Campbell on Artificial Intelligence and Fitness Business
15:42- Labour shortages in the Fitness Industry
15:50- Fitness Industry and Integration of New Technologies
17:30- Emerging Trends in The Fitness Industry
20:48- What to expect at Beyond Activ Americas in NYC
25:17- Gym tours at Beyond Activ & Global Events
29:44- The growth of the fitness industry in Saudi Arabia
33:09- Closing remarks with Ross Campbell

Connect with Beyond Activ:
https://beyondactiv.com
https://www.linkedin.com/groups/8686748/
https://www.instagram.com/beyond_activ 
https://www.youtube.com/channel/UCiyWxj7NyjfUWQxikuUSJuQ

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/ 
https://www.instagram.com/allthingsfitnessandwellness/?hl=en 

#fitnessbusiness #beyondactiv #fitnessindustry

Welcome to This Week In Fitness, your go-to source for the latest headlines in the fitness business world—all in under 5 minutes! Here’s what’s making news this week:

Orangetheory Fitness Introduces PSL Workout: Orangetheory is bringing a fall twist to its routines with the one-day-only PSL workout on August 27th, emphasizing Press, Squat, and Lunge. Discover how fitness centers are evolving as essential third spaces in our communities.

GYMGUYZ Expands to 155 New Cities: As demand for in-home services grows, GYMGUYZ has added 155 new cities to its network in 2024, aiming for 400 cities by 2025. Learn more about their rapid expansion and new service offerings.

Plunge Partners with SWTHZ: Plunge and SWTHZ have teamed up to promote contrast therapy across the U.S., integrating Plunge’s cold plunge units into over 200 SWTHZ locations by 2025. We explore what this means for the wellness industry.

Eli Lilly’s Diabetes Breakthrough: Eli Lilly’s three-year study reveals that tirzepatide dramatically reduces the risk of type 2 diabetes by 94% in adults with pre-diabetes and obesity. Get the details on this promising development in healthcare.

Plus, a preview of our next podcast episode featuring Ross Campbell, Founder of Beyond Activ, where we’ll discuss the intersection of fitness centers and healthcare, the rise of GLP-1 medications, and upcoming global industry events. 

Stay fit, stay informed, and keep your fitness business in shape!

#fitnessbusiness #fitnessindustry #fitnessnews 

Chapters:

00:00- Intro
00:15- Orangetheory PSL Workout
00:45- Plunge Partners with SWTHZ
01:13- GYMGUYZ Expands to 155 New Cities
01:47- Eli Lilly’s Diabetes Breakthrough
02:22- Beyond Activ NYC Preview

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en 
https://www.linkedin.com/company/all-things-fitness-and-wellness

On this episode of The ATFW Podcast, hosted by Krissy Vann, we dive into the significant and timely topic of GLP-1 medications, including popular weight loss drugs such as Ozempic and Wegovy, and their growing influence within the fitness industry.

We're joined by Eric Durak, a leading authority in medical fitness with over 30 years of experience in wellness programming, clinical exercise, and research. Together, we discuss the critical legal responsibilities that fitness professionals must be aware of when working with GLP-1 medications, the essential knowledge that gym operators should ensure their personal trainers possess, and the innovative technologies that can enhance the member experience for those using these medications.

Whether you’re a fitness professional, gym owner, or someone interested in the latest health trends, this episode offers valuable insights into how GLP-1 drugs like Ozempic and Wegovy are shaping the future of fitness and wellness.

Don’t forget to subscribe to All Things Fitness and Wellness for more expert-led discussions, and stay informed with our weekly segment, "This Week In Fitness," where we cover the latest fitness business headlines in under 5 minutes, perfect for busy executives.

Connect with Eric Durak:
https://www.linkedin.com/in/eric-durak-a331944/ 
https://www.medhealthfit.com 

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/ 
https://www.instagram.com/allthingsfitnessandwellness/?hl=en 

Welcome to this week's episode of "This Week In Fitness," where we bring you the latest fitness business headlines from the fitness industry—all in under 5 minutes!

In this episode, we cover:

Life Time's Innovation: Discover how Life Time is revolutionizing pickleball with its patent-pending "Ultimate Pickleball," designed for consistent performance and durability. Tennis legend Andre Agassi will unveil this game-changing product at Life Time’s exclusive event in New York City.

Blink Fitness Files Chapter 11: Blink Fitness has filed for protection under Chapter 11 of the U.S. Bankruptcy Code in Delaware as part of a strategic move to streamline its operations. Learn what this means for the company's future and its commitment to employees and members.

GLP-1 Medication Surge in Kentucky: Did you know Kentucky is the epicenter of GLP-1 medication usage in the U.S.? We explore how drugs like Ozempic and Wegovy are reshaping obesity management and what this means for the broader healthcare landscape.

Zumba and Noom Partnership: Zumba and Noom have teamed up to offer exclusive fitness content to Noom members, while Zumba instructors get the opportunity to become Noom Mindset Coaches. Find out how this partnership is setting a new standard in the fitness industry.

Crunch Fitness Appoints New COO: Crunch Fitness has named Molly Long as its new Chief Operating Officer. We dive into her background and what this strategic appointment means for Crunch's future.

Don’t forget to like, subscribe, and hit the notification bell to stay updated with the latest in fitness business news. Stay fit, stay informed, and keep your fitness business in shape!

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/ 
https://www.instagram.com/allthingsfitnessandwellness/?hl=en 

#fitnessbusiness #fitnessindustry #fitnesspodcast 

Chapters:
00:00- Intro
00:15- Life Time's Pickleball Patent
00:43- Blink Fitness Files for Chapter 11
01:27- Weight Loss Drugs/GLP-1 Epicentre 
02:27- Zumba and Noom Partnership
03:00- Crunch Fitness Appoints New COO
03:45- Extro 

In this episode of All Things Fitness and Wellness, we sit down with Joe De Sena, the relentless founder of Spartan. Joe's journey from a pre-teen entrepreneur to building a multimillion-dollar business in college and creating a Wall Street trading firm is just the beginning. His mission to inspire 100 million people to get off their couches led him to create the Spartan lifestyle, transforming over seven million lives worldwide.

Listeners will discover how Joe's move to Vermont fueled his passion for endurance events, ultimately giving birth to the global phenomenon that is Spartan. With over 270 events annually across more than 40 countries, Spartan challenges people of all fitness levels to push their limits.

Key takeaways include Joe's insights on building economic resilience through mental toughness, the evolution of the fitness events industry, and the vital role of leadership in overcoming both physical and mental obstacles. 

Join us as Joe shares his blueprint for success, resilience, and the Spartan way of life.

Connect with Joe De Sena:
https://joedesena.com
https://www.linkedin.com/in/josephdesena/
https://x.com/realjoedesena 
https://www.instagram.com/realjoedesena/
https://www.youtube.com/channel/UC4Qr5Y1XGP87v9_LuOUWZgQ 

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en 
https://www.linkedin.com/company/all-things-fitness-and-wellness/ 

#fitnessbusiness #fitnessindustry #fitnesspodcast 

Welcome to this week's episode of "This Week In Fitness," where host Krissy Vann dives into the most important headlines shaping the fitness industry. In this episode, we explore a range of topics that highlight the latest trends and developments.

Topics Covered:

Life Time Group Q2 2024 Results: Discover how Life Time Group Holdings, Inc. achieved an impressive 18.9% revenue increase, reaching $667.8 million, and the factors driving this growth, including higher membership dues and increased in-center revenue.

Fitness Ventures and Meaningful Partners: Learn about Fitness Ventures LLC's strategic partnership with Meaningful Partners to accelerate growth through new developments, mergers, and acquisitions, expanding the Crunch Fitness footprint nationwide.

Equinox Appoints New President: Find out more about Marc Mastronardi's appointment as President of Equinox, starting August 12, and his plans to collaborate with the leadership team to sustain growth and profitability.

LALO Spirits and Barry's Partnership: Get the details on the exciting collaboration between LALO Spirits, a Mexican-owned tequila brand, and Barry's, known for high-intensity interval training. This partnership includes nationwide pop-ups, special events, complimentary classes, exclusive merchandise, and social and digital integrations.

Stay informed on these key trends and insights that are shaping the fitness industry. Don't forget to like, subscribe, and hit the notification bell to stay updated with the latest fitness business news!

#fitnessbusiness #fitnessindustry #fitnessnews 

On this episode of the ATFW Podcast, host Krissy Vann welcomes DeAnna and Kurt Mangum, the dynamic duo behind CoupleyFit, a brand dedicated to promoting generational health and corporate wellness. 

From their humble beginnings in the food and beverage industry to becoming digital fitness influencers, DeAnna and Kurt share their journey of building CoupleyFit into a benefit corporation focused on supporting marginalized communities. They discuss their innovative S.W.A.N. (Sleep, Water, Activity, Nutrition) lifestyle, overcoming challenges like Imposter Syndrome, and leveraging social media for authentic brand growth. 

Tune in to learn how CoupleyFit combines fitness, community service, and social good to inspire positive change. Perfect for fitness business professionals and wellness entrepreneurs looking to create meaningful impact.

#fitnesspodcast #fitnessbusiness #fitnessindustry 

Chapters:
00:00- Intro
02:02- What is CoupleyFit?
07:29- The SWAN Lifestyle Sleep, Water, Activity, and Nutrition
09:32- Turning a passion into a Fitness Business
14:36- Entrepreneurship without private equity funding
18:30- Entering the digital media space for fitness business
20:33- Public Relations Lessons for Fitness Business Exposure
22:22- Global Fitness Statistics and the physical inactivity crisis
24:41- Becoming a business for social good
26:31- Diversity and Inclusion in fitness business
30:16- Charitable campaigns to help marginalized communities
33:47- Lessons from fitness business mentors

Connect with CoupleyFit:
Website: https://www.coupleyfit.com
Instagram: https://www.instagram.com/coupleyfitt
https://www.facebook.com/CoupleyFit1/ 

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en 
https://www.linkedin.com/company/all-things-fitness-and-wellness 

Welcome to "This Week In Fitness," where we crunch the latest fitness business headlines all in under 5 minutes. I’m your host Krissy Vann, and here’s what’s making news this week:

Planet Fitness Expansion: Planet Fitness opens its first club in Spain, introducing their Judgement Free® Zone to a new market.

Equinox Resort Treyam: Equinox Hotels unveils plans for a new luxury wellness resort in Saudi Arabia's NEOM project.

GLP-1 Agonist Studies: Recent studies reveal the increasing use of GLP-1 agonists for weight loss, highlighting new trends in obesity management.

Deadpool Charity Auction: Ryan Reynolds donates Deadpool-themed gym equipment to support the Welsh charity Your Space, adding a fun twist to charity efforts.

Chapters:
00:00- Intro
00:15- Planet Fitness Expansion
00:40- Equinox Resort in Saudi Arabia
00:58- GLP-1 Rising Use By Non Diabetics
01:41- GLP-1 Adherence Study
02:08- Deadpool Gym Donation

#fitnessbusiness #fitnessnews #fitnessindustry