All Things Fitness and Wellness

Welcome to MarketFit, our quarterly panel dedicated to empowering fitness businesses with cutting-edge digital marketing insights and strategies. Hosted by Krissy Vann, this expert-led podcast features a rotating team of top marketing professionals who delve into the latest trends and best practices in SEO, local SEO, and social media marketing specifically tailored for the fitness industry.

In each episode, our panelists share their expertise on optimizing your online presence, leveraging Google Map Packs, and engaging your audience through innovative digital marketing techniques. Whether you're looking to enhance your gym's visibility, boost member engagement, or stay ahead of the competition, MarketFit provides the actionable advice and insights you need to thrive in the ever-evolving fitness landscape.

Join us to discover how to effectively integrate AI into your marketing strategies, collaborate with micro-influencers, and create impactful seasonal promotions. Presented by Americaneagle.com, this panel is your ultimate resource for driving growth and success in the fitness industry.

Maximizing Local SEO and Social Media for Fitness Businesses in 2024

Topics Covered:

1. Understanding Local SEO
   - Essential components for fitness centers and health clubs.
   
2. Importance of Local SEO for Fitness Businesses
   - Real-world impacts and examples.
   
3. Lessons from the Franchise Restaurant Industry
   - Successful local SEO strategies from the restaurant industry.
   
4. Google Map Pack and Business Listings
   - Optimizing business listings for gyms and fitness clubs.
   
5. Leveraging Social Media for Engagement
   - Effective social media strategies and latest trends for fitness businesses.
   
6. Influencer Marketing
   - Benefits of collaborating with micro-influencers for local engagement.
   
7. Digital Marketing Trends and Promotions
   - The integration of AI in digital marketing strategies.
   - Adapting to marketing shifts in the fitness industry.
   - Unique B2C digital marketing tactics for fitness businesses.
   - Importance of omnichannel marketing for gyms and fitness clubs.
   
8. Artificial Intelligence in Digital Marketing
   - Discussion on how AI has transformed digital marketing strategies.
   - Benefits and potential risks of integrating AI in the fitness industry.
   
9. Summer Promotions for Gyms
   - Analysis of aggressive summer promotions for fitness centers and their long-term impact on member retention.

Chapters:
00:00- Intro
03:19- The importance of local SEO for fitness businesses
05:45- Reinventing your marketing team
13:28- Google Map Packs: Organic vs Paid
15:30- The importance of ranking in the top three of google maps
16:58- Responding to negative google reviews
21:21- Manual google review response vs artificial intelligence
24:25- The importance of soliciting Google reviews for your fitness business
25:02- Social media summer and back to school engagement for fitness business
27:48- Working with social media influencers
32:41- Trends in social media marketing in 2024
39:05- How much money to invest in video content for social media
40:53- Artificial intelligence in digital marketing
47:09- The importance of editing content from generative AI
55:10- Summer gym promotions and efficacy 
57:10- Final takeaways from SEO and Digital Marketing Experts

Get ready to crunch the latest fitness headlines -- —all in under 5 minutes. Let’s sprint through the latest happenings in the fitness industry and fitness business news.

Welcome to "This Week in Fitness" by ATFW hosted by Krissy Vann.
In this episode, we cover:

-A recent ukactive poll revealing 85% UK adult preference for gym-based health solutions over weight-loss drugs.

-The International Olympic Committee's AI agenda for Paris 2024, enhancing athlete performance with Technogym's AI tools.

- Mindbody's introduction of Mindbody Insurance, providing tailored coverage for fitness professionals.

-Research on physical activities enhancing cognitive development in preschool-aged children.

-The role of GLP-1 receptor agonists in reducing cancer risks among patients with type 2 diabetes.

-WakenAI's BTwin AI Friends app, offering emotional support and simulating interactions with ex-lovers and virtual companions.

Don't forget to like, subscribe, and rate our content! Tune in next week for our Quarterly Fitness Forecast, featuring industry heavyweights discussing economic health, AI advancements, GLP-1 research, and fitness real estate trends.

00:00- Intro
00:18- ukactive health poll 
00:54- AI agenda for Paris 2024
01:25- Mindbody Insurance
01:43- Cognitive development in preschool-aged children.
02:16- GLP-1 and reducing cancer risks 
02:40- WakenAI's BTwin AI Friends wellness app
03:14- Extro

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
https://www.linkedin.com/company/all-things-fitness-and-wellness

#fitnessbusiness #fitnessindustry #fitnessnews

In this episode of All Things Fitness and Wellness, we're joined by Brian Von Ancken, the visionary founder of ANCKOR and the now publicly launched Wellness Growth Mastermind. Brian's journey from a law career to the wellness industry was shaped by personal hardships, including miscarriage and divorce, leading him to embrace holistic health beyond physical fitness.

As a former early hire at Tough Mudder and the previous Head of Partnerships at Othership, Brian brings a wealth of experience and passion for emotional and social well-being. We'll dive into his lessons from startup life, advocacy for the fitness and wellness industry, and the motivations behind his new mastermind program. Tune in for an inspiring conversation on integrating mental, emotional, and social elements into fitness and entrepreneurship.

Chapters:

00:00- Podcast Intro
01:52- Meet Brian Von Ancken
05:25- How Divorce and Miscarriage led to becoming a wellness entrepreneur
08:58- Embracing Emotional Wellness
11:30- The realities of building a startup
13:44- Introducing the Wellness Growth Mastermind
16:27- Navigating Challenges in a Fitness and Wellness Startup
21:26- Marketing and Growth Strategy as a Startup
24:50- Current trends in the wellness industry the fitness industry should watch
28:50- The demographics embracing wellness culture
32:52- The importance of fitness industry advocacy
37:23- Best advice through entrepreneurial journey

Connect with the Wellness Growth Mastermind:
https://www.joinwgm.com/

Connect with Brian Von Ancken:
https://www.linkedin.com/in/brianvonancken/

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
https://www.linkedin.com/company/all-things-fitness-and-wellness 

#fitnessindustry #fitnessbusiness #wellnessindustry 

Welcome to "This Week in Fitness" by ATFW! Join us as we cover the latest fitness business headlines and research—all in under 5 minutes.

In this episode of the podcast:

-HYROX Partners with GoodLife Fitness: Discover how GoodLife Fitness is sponsoring HYROX Toronto 2024, creating new opportunities for competitors and spectators.

-YouGov Survey on Gym Membership Cancellations: Learn why high costs are the main reason people cancel their gym memberships, and what this means for fitness executives.

-Rising Use of GLP-1 Agonist Drugs: Explore the increasing popularity of GLP-1 drugs for weight loss and their impact on public health awareness.

-AI Chatbots Struggle with Motivational States: Find out how AI chatbots are helping and where they fall short in promoting healthy behavior changes.
Stay tuned for more updates and insights into the fitness industry. Stay fit, stay informed!

00:00 - Introduction
00:16 - HYROX Partners with GoodLife Fitness
00:55 - YouGov Survey on Gym Membership Cancellations
01:41 - Rising Use of GLP-1 Agonist Drugs
02:25 - AI Chatbots Struggle with Motivational States
04:30 - Closing

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
https://www.linkedin.com/company/all-things-fitness-and-wellness/?viewAsMember=true 

#fitnessbusiness #fitnessindustry #glp1 #hyrox 

Dr. Michael Hosking, a distinguished Ph.D. in Biology, former Davidson College faculty member, and avid cyclist. In this insightful episode, Dr. Hosking shares his compelling journey from overcoming debilitating depression to founding Revocycle Mind and Body Cycling, a mindfulness-based indoor cycling program.

In this episode, Dr. Hosking delves into:

- The Neuroscience of Exercise: Understanding how physical activity impacts brain health and mental well-being.

- Mindfulness in Fitness: Exploring the benefits of integrating mindfulness practices with exercise routines.

- GLP-1s in Fitness: Discussing the need for a united approach in the fitness industry regarding GLP-1s and their role in tackling the obesity crisis.

- Mental Health and Exercise: Sharing insights on how combining mindfulness with physical activity can revolutionize mental health treatment.

- Holistic Wellness Approaches: Offering a comprehensive view of how fitness professionals can adopt holistic strategies to enhance overall wellness.

This episode is packed with valuable information for fitness business executives looking to innovate and implement cutting-edge wellness strategies. Dr. Hosking's expertise and personal experiences provide a unique perspective on the intersection of fitness, neuroscience, and mental health. Tune in to discover how these insights can transform your approach to fitness and wellness.

Chapters:
00:00 Guest Intro
3:09- The Cultural Differences Between Athleticism and Fitness
6:50- Distracted Fitness and Group Exercise
9:08- The shift to mindfulness and mental health in fitness
11:50- The Revocycle Story and Prescribing Fitness for Mental Health
14:39- Battling PTSD and Depression
21:04- Neurogenesis and The Brain
25:27- The science of exercise on depression and anxiety
30:40- The state of flow and exercise
34:07- GLP-1 and the fitness industries responsbility
42:02- The culture shift on treating obesity
49:46- Closing Commentary

Connect with Dr. Michael Hosking:
https://www.linkedin.com/in/michael-hosking-ph-d-4b26804/
https://revocycle.com

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
https://www.linkedin.com/company/all-things-fitness-and-wellness/

#fitnessbusiness #glp1 #exercisescience 

Get ready to crunch the latest fitness headlines -- —all in under 5 minutes. Let’s sprint through the latest happenings in the fitness industry and fitness business news.

"This Week In Fitness" is hosted by Krissy Vann. In this episode, we dive into the latest developments that matter:

-Discover the impact of Peloton's recent instructor departures and what it means for the fitness community, exploring reactions and implications.

-Learn about a groundbreaking study highlighting the combined benefits of GLP-1 drugs like Ozempic and Wegovy with structured exercise programs for weight loss and bone health.

-Explore F45 Training's innovative partnership with Strava, a move that enhances global connectivity among fitness enthusiasts by syncing workout data and fostering a supportive community environment.

-Dive into the advocacy efforts of the End Chronic Disease group, a coalition aimed at promoting healthier lifestyles and preventive measures to combat chronic illnesses.

-Gain insights into the alarming prevalence of traumatic brain injuries among older adults and the importance of active aging strategies and fall prevention measures.

Stay informed and ahead in fitness business by subscribing to "All Things Fitness and Wellness." 

Join us every week as we bring you the latest insights, trends, and industry news impacting fitness professionals and enthusiasts alike!

Connect with All Things Fitness and Wellness:

Website: www.atfw.ca
LinkedIn: https://www.linkedin.com/company/all-things-fitness-and-wellness
Instagram: https://www.instagram.com/allthingsfitnessandwellness/?hl=en
Spotify and Apple via Link Tree: https://linktr.ee/atfw?utm_source=linktree_profile_share<sid=ecee0bb1-54e9-4723-b76f-dd1bdf8bace3
Newsletter: https://atfw.us21.list-manage.com/subscribe?u=3d194e8e0af7c4463d8857ce8&id=47b6be98c4 

00:00- Intro to This Week In Fitness
15:14- World Health Organization new study on physical inactivity
50:23- Celebrity Peloton Instructors Depart
1:21- GLP 1 Agonists: Weight Loss Drugs & Bone Health
2:01- Health Leaders Unite Against Chronic Disease
2:33- F45 partners with Strava
3:20- Exercise and Elderly Falls
3:48- MarketFit Release Announcement

#fitnessbusiness #fitnessindustry #fitnessnews 

In today's episode, we welcome Nastasia, the Vice President of Fitness Services at Fitness World Canada. Her story, like many industry executives we've featured, is marked by a deep-rooted passion for fitness and a belief in the transformative power of the industry.

Nastasia's journey began as a lifelong athlete, but she encountered unhealthy habits during college. Diagnosed as pre-diabetic in her early twenties, she knew she had to make a change. Despite her doctor pushing medication, Nastasia chose diet and exercise as her first line of defense. Overcoming gymtimidation, a personal trainer helped her make significant progress, which ultimately sparked her passion for the industry.

This passion led Nastasia to pursue a career in fitness, despite initial skepticism from her parents, who didn't view the gym as a viable career path. Starting as a personal trainer, she has climbed the ranks over her 16-year career in the fitness industry.

Throughout her career, Nastasia has achieved impressive milestones. She has trained, developed, and promoted over 500 personal trainers, 65 field-level managers, and 10 above-club managers. Her teams consistently achieve above-average retention rates for both members and clients, and high margins in personal training. Nastasia also trained Olympic athletes for the London 2012 games and was named an IHRSA Rising Star in 2017.

Beyond her professional accomplishments, Nastasia brings a heartfelt and personal perspective to her leadership style. She shares how her battle with breast cancer significantly changed her approach to leadership and life. This experience has given her a unique insight into resilience, empathy, and the importance of holistic wellness. Throughout the episode, Nastasia offers valuable leadership advice for helping the new generation of trainers and managers excel in the fitness industry.

Nastasia’s story exemplifies what we often hear from industry executives on the podcast: a deep-rooted passion and belief in the work they do, reflected throughout their lives. Her journey from overcoming personal health challenges to becoming a leading figure in the fitness industry is both inspiring and instructive for anyone looking to make a significant impact in their field.

Connect with Fitness World:
https://www.fitnessworld.ca 

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
https://www.instagram.com/allthingsfitnessandwellness/ 

#fitnessbusiness #fitnessleader #fitnessindustry

0:00- Fitness industry leadership with a VP of Fitness Services at Fitness World Canada. 
7:16- Personal training career progression and industry insights. 
13:42- Cancer diagnosis and its impact on personal growth. 
18:05- Personal growth after cancer treatment and return to leadership role. 
22:44- Resilience, mental and physical wellness, and leadership growth. 
28:10- Balancing career and personal growth with a focus on self-care and intentional living. 
33:41- Prioritizing human connection in fitness industry leadership. 
38:06- The importance of authenticity and fun in leadership. 
44:56- Gender diversity in leadership roles in the fitness industry. 
53:09- Career growth, letting go of what's holding you back, and the power of individual stories. 

Join us in this insightful episode as we welcome Lisa Starr, Principal of Wynne Business Consulting & Education, Task Force Chair for the Global Wellness Institute Consulting Initiative, and host of The StarrCast Podcast. Lisa brings a wealth of knowledge from the spa and wellness industry to provide expert insights on the latest wellness trends to watch for in 2024. She discusses practical strategies for overcoming labor shortages and the fascinating convergence of hospitality and fitness.

In this episode, you will learn:
- Key wellness trends that will shape the fitness industry in 2024
- Effective strategies to navigate and mitigate labor shortages
- How the principles of hospitality can enhance the fitness business model

Lisa’s extensive experience as a consultant, educator, and thought leader in the wellness industry offers valuable advice and actionable steps for business owners and managers in the fitness sector. Don't miss out on these essential insights to stay ahead in the ever-evolving fitness industry. 

Make sure to like, comment, and subscribe for more expert interviews and industry updates!

Connect with Lisa Starr:
https://wynnebusiness.com/
https://wynnebusiness.com/starrcast-podcast/ 
https://www.linkedin.com/in/lisastarrwynnebusiness/

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
https://www.instagram.com/allthingsfitnessandwellness/ 

#fitnessindustry #wellnessbusiness #fitnessbusiness #2024trends

Chapters:

1:25- Intro to Lisa Starr and Wynne Consulting
4:35- What is wellness and how is it defined 
8:58- Wellness Trends to Watch The Rest of 2024
11:40- Labour shortages in wellness and fitness
15:30- Artificial intelligence and the fitness and wellness industry
17:17- The biggest business challenges in fitness and wellness
22:30- Lessons from the spa industry for fitness businesses
25:52- The convergence of hospitality, fitness and sport

Welcome to All Things Fitness and Wellness! In this episode, host Krissy Vann interviews Michaela Brown, GM of VIDA Fitness & Aura Spa and the Chair Urban Adventures Companies Diversity & Inclusion Board, who drives the company’s culture, operations, and community impact. With over 20 years of experience in the fitness industry, including roles as an athlete, coach, personal trainer, and group exercise instructor, Michaela’s expertise is unmatched.

Michaela has been a personal trainer for over 15 years, specializing in functional training and mobility activities, making her well-suited for fitness-seekers of all types. As one of VIDA’s Group Fitness Managers, she brings expertise from a wide spectrum of training styles and methods. Michaela is also a former Division 1 field hockey athlete, bringing a competitive spirit to her training sessions. As a coach and teacher by nature, clients can expect to be pushed beyond their limitations while being nurtured.

Before joining VIDA, Michaela successfully ran a women’s fitness studio in Washington, DC, for 12 years. She now chairs VIDA’s first Diversity and Inclusion Board, bringing her passion for social justice and activism to the forefront.

In this episode, Michaela discusses diversity and inclusion, effective leadership, building trusted teams, and the latest group fitness trends. Dive into this inspiring conversation with Michaela Brown!

#fitnessbusiness #fitnessindustry #vidafitness

00:00- Building Trusted Teams in Fitness Industry
04:15- Evolution of Trends in Fitness Industry
12:36- Promoting Inclusivity and Community in Fitness
25:30- Building Community and Company Culture
30:49-Diversity in the Job Market

On today's episode of All Things Fitness and Wellness, we welcome back Belgin Aksoy, the visionary Founder of Global Wellness Day. With a background in tourism and hotels that spans almost three decades, Belgin has dedicated her life to promoting wellness on a global scale. In 2012, she launched Global Wellness Day, an event now celebrated by millions across 170+ countries on the second Saturday of June each year.

Belgin also founded Turkey's first destination spa, Richmond Nua Wellness Spa, and has been a significant figure in international spa and wellness organizations. Her contributions to the wellness industry have earned her numerous accolades, including the "Leading Woman in Wellness" award from the Global Wellness Institute and the "Personality of the Year" award by La Fédération des Professionnels du Bien-ētre.

In this episode, we discuss the exciting momentum for this year's Global Wellness Day, the inspiration behind the theme "Magenta Nature," and ways fitness brands can become part of this incredible movement. Join us as we explore how Belgin's initiatives are shaping a healthier world physically, mentally, and spiritually.

Connect with Belgin Aksoy: 
https://www.globalwellnessday.org/about/gwd-founder/
https://www.instagram.com/_belginaksoy/?hl=tr 

Previous episode with Belgin Aksoy featuring her personal story of starting GWD: 
https://youtu.be/g9iivOeY2r4?si=HvaxHO4iUPmJPGEc 

Connect with All Things Fitness and Wellness:
www.atfw.ca

00:00- Global Wellness Day and Nature Integration
17:02- Amplifying Global Wellness Day's Message
21:05-  Global Wellness and Gratitude Celebration

#magentanature #globalwellnessday #wellness