You may have seen our HAMPER 2024 wrapped post on Instagram, in this episode we go through that post and uncover what we have been up to over the past year.

We are so grateful to be able to have the opportunity to share our knowledge of how to run and market a successful SGPT gym, skills that we developed at our own personal training gyms, INTENT91.

From Meta marketing, including Facebook ads, to organic social media and scaling your gym, we have covered a range of valuable gym business topics on the podcasts this year. We can’t wait to share even more valuable content with you in 2025!

Thank you again to the SGPT gym owners that we have worked with, we have loved seeing so many personal training gyms thrive.

If you want to take your marketing to the next level in 2025, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

Facebook ads aren’t broken. 

They have helped us to grow from 1 to 3 sites in 4 years at our own personal training gyms, INTENT91.

Since creating our own marketing agency, HAMPER, Facebook ads have also consistently worked for our clients too.

So, if your Meta ads have stopped producing results, then it may be time to follow our 3 step framework by: changing the creative, rotating your ads and having a new front-end offer. 

If you are struggling to get results from your Facebook ads, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency and we’ll see how we can help!

Testimonials are the most versatile piece of content that you can be producing for your SGPT gym.

They can be turned into: Meta ads for Facebook and Instagram, posted as organic content for your own social media, sent to your email list and plastered across your website.

Just take a look at our own personal training gym's website, INTENT91, and Instagram account, @intent91_ to see how we use them.

As promised in the episode, here is the email template that we use to attract clients to batch film testimonials:

Hi (First Name),

We hope you're having a great week so far!

At (enter gym), we're all about growing our community with like-minded individuals, and one of the best ways we've found to do that is by sharing the experiences of our incredible clients.

To help with this, we're looking for 6 volunteers to simply share their journey at (enter gym name). 

You might have already seen some of these video testimonials on our social media

How does it work?

We'll be hosting a complimentary small group personal training session on (enter date and time) at (enter gym name) where we'll capture you in action at the gym. Afterwards, we'd just have a quick 5-minute chat about your experience.

It'll be super relaxed!

We understand this isn't everyone's cup of tea, so there's absolutely no pressure.

But if you're happy to help and available on (enter date and time) simply reply to this email - we'd greatly appreciate it!

P.S. If you're keen to help but can't make it on the (date), just let us know a time that works better for you.

Lots of love, 

(gym name)

Having unlimited classes at your SGPT gym can make your offering confusing.

Simplifying your gym’s business model and going all in on one product and one target audience can clarify your fitness marketing strategy and make it easier for you to scale.

At our own personal training gyms, INTENT91, getting rid of classes gave more time back to our coaches to provide excellent personal training and has helped us to increase our revenue a year on. 

It is important to note that removing classes may not be right for your own gym’s model, and removing something else could help to simplify your business and allow you to scale successfully.

If you need help getting your model right, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency. 

Instagram is an untapped marketing tool that can help your SGPT gym to stand out from the crowd, and has been a game changer for us at our own personal training gyms, INTENT91. 

Consistently posting social media content that resonates with your target audience can help you to generate new leads and build a strong connection with the clients that you already have. 

If your gym marketing already includes Meta ads and email marketing, then you need to have your Instagram up to date so that prospects can see that you are actively helping clients to solve the same problems that they have. 

If you’re doing all of these things but still not getting the leads that you want, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

Email marketing is an untapped tool for SGPT gym owners, the framework that Miles reveals today shows how to use it successfully. 

It has been effective at converting leads for us at our own personal training gyms, INTENT91. 

Emails have helped us to nurture leads that weren’t quite ready to convert in the past, using consistent emails to get conversions over the line. 

This is crucial as you may not convert a lead on the first attempt, but by actively providing content of value, the likelihood of them converting in the future increases. 

If you need help generating leads in the first place, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

This framework is all about simplifying your processes to help you to scale your SGPT gym successfully.

If you feel that you’re lacking a good plan to scale your business, then this episode will help you gain direction. 

Block out the noise and trust the simplified system that you create.

As always, if you’d like to reach out to us at [email protected], hamperagency or dm us on instagram @hamperagency 

The framework George discusses today has been a game-changer for us at our personal training gyms.
 

It has dramatically increased our lead-to-sale conversion rate, making a significant difference by the end of each month.
 

This framework isn’t about arguing with prospects over why they need to think it over; instead, it helps them work through their decision in their own mind.
 

This is crucial because they need to feel that they are making the decision themselves.

If you’re struggling to convert prospects over the phone, this is a must-listen episode for you.

As always, if you’d like our help reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

After four years of running our own personal training gyms, INTENT91, and building over 35 in the past 12 months, we’ve identified the 4 key pillars to building a successful SGPT gym:

1. Marketing

The idea that "if you build it, they will come" is simply not true. You need to build a brand, understand your audience and their needs, and find a way to communicate with them effectively.

2. Sales

If you've opened a gym, you're now in the marketing and sales business. Sales are crucial to your success - simple as that.

3. The Model

If your business model is broken, you're creating a prison for yourself, not a business that provides freedom, fulfilment, and profit.

4. Systems

Systemise every aspect of your SGPT gym so anyone can step in tomorrow and follow along.
 

Follow these 4 key pillars, and you’ll build the SGPT gym you’ve always wanted.

If you’d like us to take care of your marketing by building your brand, generating leads, and ultimately increasing your sales, get in touch with us today.
 

Instagram: @hamperagency

Website: HAMPER

Email: [email protected]

Selling over the phone can be daunting - we totally get it. When we first opened our personal training gyms, INTENT91, we sold trials in person after 1-2-1 assessments.

We were so nervous to ask for money, we ended up waiting for prospects to ask to join… crazy, right?
 

We understand that asking for money over the phone can make you feel like a sleazy salesperson.
 

That's why we created this podcast.

Selling fitness shouldn’t feel dodgy. It should be an open, transparent conversation where you're genuinely trying to help someone.

Give this podcast a listen, and let’s see if it helps boost your front-end sales.

Want more help?

We train all our HAMPER clients to sell over the phone. If you'd like to start generating more leads and sales, we might be the perfect fit for you.
 

Reach out to us at [email protected] or DM us on Instagram @hamperagency today.