For SGPT gym owners, cost per lead is a key metric—but it’s not the be-all and end-all of your marketing strategy. 

Here are Miles’ top 4 tips on how to make every lead count, even if you have to pay a little more:

1. Focus on Your Messaging

Ensure your messaging clearly communicates who you help and how your gym delivers value. Strong, targeted messaging attracts quality leads that are more likely to convert and stick around.

2. Optimise Your Funnels

Develop effective funnels in your CRM. Set up automated email sequences, SMS follow-ups, and prompt call-to-actions so every lead is nurtured properly. A well-optimised funnel can significantly improve your conversion rates—even if the initial lead cost is higher.

3. Strengthen Your Sales Process

Invest time in sharpening your sales skills. A robust sales process turns higher-cost leads into profitable, long-term members by ensuring you capture every opportunity.

4. Charge Appropriately

Review your pricing strategy to ensure that your front-end offers align with your lead cost. If you’re paying more per lead, your pricing needs to support a healthy return on investment. Focus on cost per acquisition rather than just lead cost.

If you need help generating quality leads that convert for your SGPT gym, then reach out to us at [email protected], hamperagency or DM us on Instagram @hamperagency.

So many SGPT gym owners feel stuck in the day-to-day of running their business, unable to have the time to focus on how to grow their gym.

But, it doesn’t need to be this way. By using the SGPT Gym Owner Replacement Ladder, you can delegate responsibilities to focus on the strategic growth of your gym.

Here are the 5-steps to climb the ladder:

1) Delegate Administrative Tasks: Hire a personal assistant to manage emails, invoicing, and member onboarding/offboarding. Document processes to ensure consistency.

2) Delegate Your Service: Recruit and train coaches to handle client sessions. Develop detailed guides to maintain service quality.

3) Delegate Your Marketing: Once admin and coaching are delegated, concentrate on marketing strategies or consider outsourcing. Establish clear brand guidelines to ensure consistency.

4) Delegate Your Sales: Handle sales personally until the business can support a dedicated salesperson. Create effective scripts and training materials for future sales staff.

5) Delegate Your Leadership: Once all major roles are covered, the final step is stepping back from day-to-day leadership. This may involve hiring a gym manager to take over decision-making.

By following this framework, you can build a self-sustaining business, allowing you to focus on growth and enjoy greater freedom.

If you need experts to take care of the marketing for your SGPT gym to let you climb higher up the ladder, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

For SGPT gym owners, ranking on Google is critical to generating consistent leads without relying solely on paid advertising. Here are 3 key SEO strategies to improve your gym’s search engine ranking:

1. Optimise Your Google Business Profile
Your Google Business Profile is one of the most powerful tools for local SEO. Ensure your gym’s profile is fully updated with accurate business details, professional photos, and consistent Google reviews. A well-optimised profile improves search rankings and builds trust with potential members searching for small group personal training gyms in their area.

2. Use the Right Keywords on Your Website
To rank for SGPT-related searches, your website must include relevant keywords like “personal training,” “small group personal training,” and “personal trainer near me.” Having a dedicated personal training services page and regularly updating your site with blog content about strength training, fitness programs, and gym success stories helps Google recognise your business as a relevant local result.

3. Improve Website Performance
A slow or poorly optimised website can hurt your rankings. Ensure your gym website loads quickly by compressing large images, optimising videos, and removing unnecessary elements. Your site must also be mobile-friendly, as most gym prospects search on their phones. Checking for broken links and updating old content every six months will keep your site performing well in search rankings.

Bonus SEO Tip:
Publishing high-quality blogs on topics like strength training, personal training benefits, and fitness success stories positions your website as an authoritative resource. The more relevant content you provide, the higher Google will rank your gym for local fitness searches.

If you need help optimizing your website and improving your gym’s SEO, then reach out to us at [email protected], visit hamperagency.co.uk, or dm @hamperagency on Instagram.

Your gym’s website is essential for helping you to generate more leads.

Here are Miles top 5 tips to improve your website:

Tip 1: Declutter your website. Less is more.

When anyone goes onto a website, they scan it for information, no one reads every line of text.

If your website is not scannable and has too much information, it will overwhelm the prospect, causing them to leave your website and bounce back to Google. 

To stop prospects from leaving your website, have simple information that can easily be scanned in a few seconds.

Tip 2: Don’t use stock images.

Having images of your gym with clients that are your target audience will increase the chances of prospects booking a call because you clearly show yourself as a place that helps people just like them.

Tip 3: Social proof.

This builds from point 2, you need to have proof that your gym has helped people that are just like your prospects.

Litter your website with testimonials, Google reviews and anything else that provides proof that you help people with the same problems as your prospects. 

Tip 4: Clear call to action.

The worst thing that you can do is not provide clear and obvious steps that your prospect can take to join your gym.

No prospect will go on a wild goose chase to find out how to take next steps, they will simply leave your website!

Every page of your website should have a clear CTA, like “book a call”, that shows prospects where next steps can be taken.

Tip 5: Talk about benefits, not features.

Showcasing your features on your website provides reasons for prospects not to join your gym. For instance, showing your timetable gives prospects a reason not to join if a time they would like is unavailable. 

You can’t change a prospect's mind if you don’t get them on a sales call!

So, talk about the benefits of your gym instead, to provide prospects with reasons to jump on a sales call to find out more. 

Finally, a bonus tip: Tell your story.

People love to support brands that they care about. So, add an about page on your website about who you are, who your coaches are and how you got to the position that you are in now. 

Sharing your gym’s unique story adds personality to your website.

Apply these tips to take your website to the next level in 2025.

If you need help generating leads to your website, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

Instagram has been a game changer for us at our own personal training gyms, INTENT91, for helping us to build our brand and attract prospects.

To get the most out of Instagram for your own small group personal training gym, you need to first be super clear on what target audience you help and how you help them.

Once you are clear on your target audience, you can start posting consistently.

Here are 3 posts that you can create each week to grow your brand and attract prospects on Instagram:

Your first post each week should be a value post that provides a solution to a specific problem that your target audience faces. 

For example, if you are targeting people in their 40s, 50s and 60s, you could post a video about 3 ways to reduce lower back pain.

The second post should be social proof. Prospects want to see proof that you have helped people like them before.

You do not need to make a video testimonial each week, something as simple as a card you’ve received from a client and how you’ve helped them can be a post. 

Finally, you need to have one personality post a week. Everyone is unique.

Personality is the main differentiator that can help you to stand out in the competitive gym industry. 

Consistently stick to this posting regiment and you will build a clear brand that helps you to attract prospects to your gym. 

If you need help creating a clear brand in the first place, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

You need to ask better questions in your sales calls so that you can reduce the number of objections that you face.

Here is the sales call framework that George uses to reduce the amount of objections that we face at our own personal training gyms, INTENT91.

1) Doctor frame: asking a series of questions to effectively diagnose the problems that they are having.

Ask the prospect: What is their goal? Why is this important to them? What have you tried before?

2) Echo: repeat back what your prospects say so that they feel heard and understood.

3) Felt feelings: find out why the prospect feels they need to change now, why does the pain of making the change outweigh the pain of staying the same?

4) Missing assets: What does the prospect feel that they need to help them overcome the problems that they are facing.

It is really important to make sure to use the language that the prospect uses to deal with their problems. 

5) Map offer: present your offer to the prospect and how it can help them to solve their pain.

For example, if a prospect says that they don't know where to start, then say that you will provide them with guidance every session.

Do not just list the features that your gym has! The prospect wants to know what specific elements of your gym can help them with their problems, they don’t care about any other features.

If you need help generating prospects to help in the first place, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

In order to generate more leads, you need to have an effective marketing plan in place. 

Here are Miles top 5 tips to generate more leads in 2025:

Tip 1: Have a clear marketing message. You and your entire team should be able to answer concisely: who you help and how your gym helps them.

At INTENT91, our own personal training gym, we specialise in helping those over 40, increase their strength, fitness, reduce aches and pains and boost their energy levels in our friendly, non-intimidating personal training gyms. 

Tip 2: Pick a platform and dominate it. Whether that be paid ads, organic Instagram or something else. Your entire marketing strategy should be focused on helping that main platform grow. 

Tip 3: Consistency is key. You need to stick with your target audience and become the go to SGPT gym that helps people in your specific niche.

Tip 4: You have to ask people to consistently buy from you. No one particularly likes this part, but it is essential for your gym to grow.

Tip 5: Have a good sales process. At the end of the day, your gym will fail if no one buys from you. A good CRM is a good place to start, making your entire sales process seamless.

Listen to this podcast to go in detail for each step, leaving you with a good strategy to generate more leads in 2025.

If you want more help generating leads in 2025, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

For your SGPT gym to be successful, you need to have a clear marketing strategy.

Here are HAMPER’s 5 tips to help you crush your gym marketing in 2025:

First, it’s time to get rid of your manual spreadsheets and invest in a good CRM. Having a good CRM helps you to be more efficient, freeing up your time to work on areas of the business that need your attention.

Second, stop trying to go viral on Instagram as a brick and mortar gym. Getting followers and likes from someone in America will not help your gym to grow. Instead, focus on using Instagram as a shop window for your gym, attracting local people that resonate with your brand. 

Third, become an expert on Meta ads, or hire someone that is already an expert - like us at HAMPER! Paid ads are a cost and time effective way to attract people to your gym. However, you need to make sure that who you help and how you help them is clear, otherwise your ads will fail!

Fourth, a good website. If you’re targeting someone over the age of 30, chances are they will use Google to research your gym after seeing an ad. You are losing so many prospects if you don’t have a good website with an obvious next step like “schedule a call”. 

Finally, make sure that you have a good front end offer that resonates with your target audience. Something like a 30 Day New Year Kickstarter is great if you’re targeting beginners looking to get into the gym, but not so much if you are a HYROX gym. So, adjust your messaging to tailor to your audience. 

If you want to take your marketing to the next level in 2025, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency. 

You may have seen our HAMPER 2024 wrapped post on Instagram, in this episode we go through that post and uncover what we have been up to over the past year.

We are so grateful to be able to have the opportunity to share our knowledge of how to run and market a successful SGPT gym, skills that we developed at our own personal training gyms, INTENT91.

From Meta marketing, including Facebook ads, to organic social media and scaling your gym, we have covered a range of valuable gym business topics on the podcasts this year. We can’t wait to share even more valuable content with you in 2025!

Thank you again to the SGPT gym owners that we have worked with, we have loved seeing so many personal training gyms thrive.

If you want to take your marketing to the next level in 2025, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

Facebook ads aren’t broken. 

They have helped us to grow from 1 to 3 sites in 4 years at our own personal training gyms, INTENT91.

Since creating our own marketing agency, HAMPER, Facebook ads have also consistently worked for our clients too.

So, if your Meta ads have stopped producing results, then it may be time to follow our 3 step framework by: changing the creative, rotating your ads and having a new front-end offer. 

If you are struggling to get results from your Facebook ads, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency and we’ll see how we can help!