Does your content strategy relate to other types of content, campaigns, and marketing initiatives? Have you developed your content strategy according to your top three priorities? It's easy to write content willy-nilly, but for it to be effective, you need to have a plan in place. In this episode, I talk with content strategist extraordinaire Abigail Tuller (Abbie) about developing a content plan to ensure go-to-market success.

 

Top reasons to listen to the entire episode:

 

1. Discover why it's essential to find unhappy customers.
2. Learn about the top three priorities of content strategy.
3. Find out who should own the go-to-market strategy and how that helps the entire company.

 

Full Show Notes Here!

 

Connect with Abigail Tuller

Website

LinkedIn 

 

Connect with All Things Growth

Christina on LinkedIn

Sree on LinkedIn

Instagram

Twitter

 

Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, leave a rate and review to help us reach more thought leaders and industry experts.

Have you ever had a brilliant idea but couldn't present it in a way that would move a group of people? A skilled marketer creates a compelling narrative, and a successful salesperson asks the right questions and can tell a great story, but there's often a gap between the two. Find out what today's guest says about moving people through leadership and storytelling…

 

Our guest in this episode is Gavin McMahon. Gavin is one of Fast Forward's founding partners and the company's chief learning and product officer. A graduate of Institute Theseus in France, he holds an MBA in Innovation, Strategy & Information Technology.

 

Top reasons to listen to the complete episode: 

1. Learn Gavin's thoughts on issues around brand storytelling. 
2. Discover the marketing-sales gap.
3. Uncover a process for bridging the gap. 

 

 

Full Show Notes Here! 

 

Connect with Gavin McMahon

LinkedIn

Twitter

 

Connect with All Things Growth

Christina on LinkedIn

Sree on LinkedIn

Instagram

Twitter

 

Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! 

Did you know that a C.E.O. is responsible for managing three pipelines: investors, net new logos, and retention? All these components must be present in the go-to-market strategy. Stay tuned if you are ready to understand your swim lanes and their handoffs from marketing to sales to customer experience. 

 

Top reasons to listen to this episode:

1. There are three pipelines a CEO must manage: Investors, net new logos, and retention. And all of these components must be present in the go-to-market strategy
2. Understand your swim lanes AND the handoffs between them, from marketing to sales, sales to CX, etc.
3. Look at your customers who churned, understand why, and use that information to help drive your go-to-market strategy from the front end
4. Don’t lose sight of why your customers came to you in the first place

Full Show Notes Here!

Connect with Helen Baptists

Twitter

LinkedIn

Twitter – Pathfactory

Instagram

 

Connect with All Things Growth

Christina on LinkedIn

Sree on LinkedIn

Instagram

Twitter

 

Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a D.M. on Instagram!

Back by popular demand - we are sharing our interview with Vamshi!

How are you ensuring that what was once innovative is now something people expect from your company? With technological advancements, staying on top of your game and providing a memorable experience for every customer is essential. In this episode, we are talking to Vamshi Sriperumbudur about his experience as a CMO and how each department can work together to meet customer expectations.

 

Top reasons to listen to the complete episode:

1. Discover the shift of the customer journey throughout the years. 
2. Learn about improving the go-to-market strategy.
3. Uncover what marketing and sales need right now. 

Full Show Notes Here!

Connect with Vamshi Sriperumbudur

LinkedIn

 

Connect with All Things Growth

Christina on LinkedIn

Sree on LinkedIn

Instagram

Twitter

 

Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! 

What are your thoughts on marketing strategy? Would you liken it to making a clay sculpture? Looking at analytics and data and then determining what was necessary – and what wasn't – made our guest realize how much marketing strategy is exactly like that. Interested? Then you should keep listening!

 

Top takeaways: 

1. There is a multistep buying process for almost every purchase and often multiple stakeholders.
2. Data measures, but creative drives - Marketing is math and magic.
3. If you haven’t already, you need to incorporate creative in strategy sessions. It will help drive revenue!

Full Show Notes Here! 

Connect with Russ Somers:

LinkedIn

Lytho Website

 

Connect with All Things Growth

Christina on LinkedIn

Sree on LinkedIn

Instagram

Twitter

 

Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! 

Have you ever planned to launch your product on stage (like Steve Jobs with the iPhone perfectly orchestrated and massively distributed) only to have it fail miserably? If you don't have a real go-to-market strategy, keep listening...

 

Our guest in this episode is Derek Osgood. Derek is a former Silicon Valley marketing executive who spent over a decade leading and scaling marketing teams at rocket-fueled startups and brands such as PlayStation, Rippling, and BBVA.

 

Top reasons to listen to the complete episode: 

1. Derek discusses the importance of consistent processes.
2. Learn who should drive the go-to-market strategy. 
3. Product launch differences and nuances. 

 

Full Show Notes Here! 

 

Connect with Derek Osgood:

LinkedIn

 

Connect with All Things Growth

Christina on LinkedIn

Sree on LinkedIn

Instagram

Twitter

Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram!

Have you heard rumors that Artificial Intelligence (AI) will replace us in the marketing industry? Do you worry about its evolution and believe it will eventually evolve and replace us in the workforce?

 

Our guest on today's episode is Pam Didner, a marketing strategist, writer, speaker, podcaster, and author. We discuss how artificial intelligence can make your job much more efficient and help you make better decisions. 

 

Top reasons to listen to the complete episode: 

1. Insights on global content marketing 
2. We dive into Artificial Intelligence 
3. How to make AI work for you

 

Full Show Notes Here! 

 

Connect with Pam Didner

Twitter

LinkedIn

Facebook

Instagram

 

Connect with All Things Growth

Christina on LinkedIn

Sree on LinkedIn

Instagram

Twitter

 

Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! 

Do you become paralyzed by fear whenever you have to present your metrics or have one-on-one client meetings? Did you know this fear might not be related to speaking at all? You might need to improve your listening skills and learn how to connect with clients through storytelling.

 

In this episode, we are talking to Misty Megia about how she combined her experience in the theatre and business world to assist high-achieving leaders who want to deliver powerful presentations.

 

3 reasons to listen to the complete episode: 

1. Learn how Misty used her background in theatre and business to develop step-by-step problem-solving strategies.
2. Why do people struggle with public speaking or storytelling
3. Examples of how to use storytelling to increase revenue

 

Full Show Notes Here!

 

Connect with Misty Megia

Website

Instagram 

Facebook 

LinkedIn

 

Connect with All Things Growth

Christina on LinkedIn 

Sree on LinkedIn Instagram

Twitter

 

Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! If you enjoy our show, please give us a follow, rate, and review and come back for more exciting episodes!

Do you feel you need to fill the gap between your marketing and customer care? Maybe it's time to sit down and listen to customers' calls. In this episode, we talk to Brandi Starr about the marketing magic that happens at the intersection of strategy, creativity, and technology and their role in the Go to Market strategy.   

Top 3 reasons to listen to this episode:

1. The Go to Market strategy in small vs. large companies
2. Shifting from Chief Marketing Officer to Chief Market Officer
3. How marketing roles are evolving

Full Show Notes Here! 

Mentioned Resources

CMO to CRO: The Revenue Takeover by the Next Generation Executive 

You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life

 

Connect with Brandi Starr

Revenue Rehab Podcast

LinkedIn

 

Connect with All Things Growth

Christina on LinkedIn

Sree on LinkedIn

Instagram

Twitter

 

Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! If you enjoy our show, please give us a follow, rate and review on Apple Podcasts or Spotify, and come back for more exciting episodes!

Does your business model feel like it needs to change? Maybe it isn't keeping up with all the changes in today's market. In this episode, we talk to Tushar Kant about the many things that are changing in our industry and how important it is to think about the entire journey of making sure your products have the alignment to endure the changes.  Top 3 reasons to listen to the complete episode: 

 

1. How go-to-market strategy contributes to revenue growth in larger organizations.
2. What you need to learn and unlearn to grow when growing away from a traditional model.
3. Who owns the go-to-market strategy according to Tushar.

Full Show Notes Here!

 

Mentioned Resources

Start with Why by Simon Sinek

Leaders Eat Last by Simon Sinek

Jack: Straight from the Gut by Jack Welch

Only the Paranoid Survive by Andrew Grove

 

Connect with Tushar Kant

LinkedIn

 

Connect with All Things Growth

Christina on LinkedIn

Sree on LinkedIn

Instagram

Twitter

Website

 

Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram! If you enjoy our show, please give us a follow, rate, review on Apple Podcasts or Spotify, and come back for more exciting episodes!