Will Haire, one of our PPC managers here at Bobsled Marketing, is back with us today to continue the conversation about Amazon's big new roll-out. In this interview we are approaching Amazon DSP (Demand Side Platform), an enticing opportunity for brands, due to all the new features that are being rolled out. Will explains how Amazon differs from all other DSP networks, the different phases of the shopper's journey and the targeting options that are available for advertisers currently.