The festive season is here and retailers have bombarded customers with numerous offers to rev up the animal spirits further. With their tie ups with certain financiers, e-commerce websites and other stores are now offering customers products with No-cost EMI options.

Tune into this conversation between Maulik Madhu Principal Research Analyst and Keerthi Sanagasetti, Research Analyst to understand how the no cost is a misnomer and what customers miss noticing with such EMI options.

Listen in!