This week's guest is Alli Ball, creator of Retail Ready and Allison Ball Consulting. Alli teaches classes and provides one-on-one consulting for all types of food businesses. On this episode Alli shares her tips for breaking into the retail scene, ways for food makers to find the voice of their brand, and how to have a rockin' display at the farmers market. If you're a farmers market vendor curious about selling your products to stores, this episode is for you!