"The fact that he was asked to change the title only adds to the effect. He had picked up the phrase from the broadcast media. So how could it be inappropriate for broadcast media? What kind of place was this? In such circumstances, what could be a better alternate title than “Alternate Title”? Micky Dolenz had come, walked down our streets, and with no song-writing finesse to filter through the experience, had successfully transformed his confusion about English contradictions into art.

Our craft is less visceral, less intuitive and without the same emotional impact. But we can go deeper. We have the opportunity to identify the contradictions in a footballing culture and then analyse the tensions between them.

By way of example, let us take Brazil, my home for the past two decades. A number of articles in the history of this publication have done their bit to explode the myth of Brazilian football as a kind of Carnaval in boots, a romanticised state of nature in which self-expression is all and the scoreline is nothing."

In episode One Hundred and Five we take a look back at "Alternate Title" by Tim Vickery, first published in Issue Twelve in March 2014.

Read the full article here: www.theblizzard.co.uk/article/alternate-title

Issue Twelve, like all issues of the Blizzard, is available for £12 plus postage on www.theblizzard.co.uk. Since we’ve relaunched the website, all our articles, including this one, are available to read for free. Non-subscribers get 3 free articles a month, while subscribers have unlimited advert-free browsing, as well as access to digital downloads of all our issues in eBook formats.

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