This Episode, #29, has been prompted by my own life recently! Another Pure Tactics, Nitty-Gritty on Keeping your Amazon Business alive when you are very busy with other things, whether work, family or health issues.
SHOW NOTES FOR EPISODE #29 -
A. Principles:
Mentality
Never say die- fall forward!
remember your “REASON WHY”
respond to reality - clear the desks/eliminate work or activities to run your business if you need to (or make a hard choice and stop doing the business!)
Time - 80/20
if time is short, 80/20 is even more important
daily checkin is vital unless you’re actually ill or something.
Use email templates
B. Daily tasks
check sales stats - no. units, price
are Amazon ads running?
Has a sale on a product just finished?
if sales drop off a cliff, investigate
check customer service emails
chase up any supply chain issues
emails
double check price
do you have a sale on? If so make sure it’s still on sale!
check amazon ads still running
check amazon ad spend.
If in launch mode, ACoS>100%, take bid down or just Pause campaign or ad group
if in profit mode, ACoS>Gross Profit =same action
C. Weekly tasks
double check price
do you have a sale on? If so make sure it’s still on sale!
check amazon ads still running
check amazon ad spend.
If in launch mode, ACoS>100%, take bid down or just Pause campaign or ad group
if in profit mode, ACoS>Gross Profit =same action
D. Firefighting
MARKETING
giveaways/voucher codes (emails)
Amazon ads - if not running, check re card
SUPPLY CHAIN
product not being made by supplier on time
defects discovered in large nos by FBA Inspection or other
Held up at FBAI
UPS handoff mistakes by FBA Inspection or other
Amazon Hazmat - seller central
Problems getting products ready to sell by Amazon - seller central
CUSTOMER SERVICE
product defect big problems
1 star reviews
other
FINANCES
Almost out of money for the whole business?!
Analyse why. Out of money=game over so this is the #1 issue of any business!
get a loan, OR inject equity capital
not enough money in the account linked to Amazon ads
Meeting payments on loans etc.
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