Amazon Authority

Having trouble scaling your Amazon business?

Welcome to Amazon Authority!

Your weekly Amazon podcast giving the latest tips and strategies that work for Amazon Sellers by Amazon Sellers.

Hosted by Jayce Broda, managing director of Seller Interactive.

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Seller Interactive is a performance-based all-in-one management solution for brands that want to expand on Amazon.

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You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites!

Visit sellerbites.com

Want to build hype and win customers even before your products become available on the Amazon Market?

In this podcast episode, our guest authority Norman Farrar, an e-commerce marketing expert and brand strategist with 20 years of experience in his pocket, dives deep into the importance of building your brand and generating organic site traffic even before your product launch!

Join us in our conversation on Pre-launch strategies and learn how to optimize your online brand throughout every stage of product launching on Amazon!

0:41 - Getting to Know Norman

2:11 - Pre-launch Strategies for Beginners

3:15 – How to Beat the Competition on Amazon

15:24 - Why is Brand Registry Important?

19:05 - Benefits of Brand Registry

26:06 - What is Amazon Post?

30:52 - What is Amazon Live?

33:37 – What You Should Do During the Pre-Launch Stage

36:26 - Capitalizing Press Release

38:52 –How Can You Benefit from Your Press Release

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Want to see more of Norman's content?

IG: https://www.instagram.com/normfarrar/

YT: https://www.youtube.com/c/NormanFarrar/videos

Podcast: Lunch with Norm

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You can also join our weekly Amazon Newsletter for more relatable content — Sellerbites!

Visit sellerbites.com

You want to skyrocket and scale your Amazon business but you're not sure how to utilize Amazon PPC to its full potential?

In this episode of Amazon Authority, we'll be talking about how you can do that.

Seller Interactive's Managing Director, Jayce Broda interviews Mike Zagare, founder of PPC Entourage.

PPC Entourage helps sellers build profitable brands on Amazon by maximizing ad revenue, slashing ACoS, and improving profit margins.

Timestamps

1:19 - Getting to know Mike

4:15 - What is Dayparting?

9:05 - Misunderstanding in PPC Ads

11:45 - How to Improve the Conversion Rate

13:25 - Hypercompetitive Product Categories

14:52 - Photo & Video Ad Rules

16:13 - Best PPC strategy for beginners?

18:05 - The real purpose of the PPC Ad

22:34 - Phases of Purchase Considerations

28:37 - PPC Ads on other platforms

30:39 - What is DSP?

31:33 - PPC sales & organic conversion rate?

37:18 - Best Practices on Amazon PPC Ads

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To know more about PPC Entourage, visit ppcentourage.com

Follow them on IG (@ppc_entourage)

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If you have any questions for Jayce, feel free to send them to [email protected]

Want to join our Amazon community?

Go to bit.ly/sellerinteractive

Among all the many tips and countless strategies about PPC Ads and Amazon marketing strategies out there, there is a boss lady among our midst who continues to be a trailblazer when it comes to stellar Amazon Pay-Per-Click (PPC) Management. 

In our new podcast episode, we have as our guest the CEO of PPC Ninja, Ms. Ritu Java. She has been in the industry for over 10 years now and is very passionate about helping other Amazon sellers to create PPC Ads that are not just creative but definitely convert and works!

Join us in this prolific conversation that will teach you about the different PPC Strategies that include automation tools and other new and relevant practices for successful sellers and agencies worldwide.

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0:19 - Getting To Know Ritu

2:16 - How did you start in e-commerce

6:15 - The Basics of PPC Ads

9:09 - What Diversifying your Ads Look Like?

11:40 - What do Long-tail and Short-tail keywords mean?

13:49 - Misunderstandings and Common Pitfalls on PPC

21:03 - PPC on Amazon vs other platforms

22:27 - What is ACOS?

24:36 - Amazon PPC// Making it Beginner-friendly

27:26 - What Is The Best Budget-Friendly Strategy?

31:17 - PPC Strategy: 10k+ a Month Budget

35:36 - What Kind of Video Ads Convert Better?

40:11 - Difference between Searches and Keywords?

41:49 - Does Ad Types Have a Life Cycle?

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To know more about PPC Ninja, visit ppcninja.com

Follow them on IG (@ppcninja)

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If you have any questions for Jayce, feel free to send them to [email protected]

Want to join our Amazon community?

Go to bit.ly/sellerinteractive

As an Amazon Seller, you'd want to spend less and earn more. 

Do you agree with this?

In today's podcast episode, we'll be interviewing the right person to share with us some techniques and strategies to save costs on Amazon.  

Ryan Cramer of PingPong Payments discusses with Jayce the importance of payment service providers (PSPs) for eCommerce businesses worldwide. 

What is PingPong Payments?

Ping Pong Payments is the digital payment provider of the future with secure payments local bank accounts and an excellent and convenient conversion rate! If you are doing worldwide eCommerce business, this is definitely the easiest payment method, especially when you are doing business (sourcing etc.) with China! 

If you want to learn more, visit usa.pingpongx.com

Don't forget to follow Ryan (@ryan.cram3r)

Please tune in to his podcast [ Crossover Commerce ] and click the link here: https://linkin.bio/ryan-cram3r

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If you have any questions for Jayce, feel free to send them to [email protected]

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Want to join our Amazon community?

Go to bit.ly/sellerinteractive

Gracing our podcast in today’s episode is one of our favorite Amazon sellers and frequent podcast guests, Mike Sieben of Elite Wholesale.

If you think we are done talking about Wholesaling on Amazon, you are wrong! Because this time around we have fleshed out the must-learned technicalities and process in starting an Amazon Wholesale Business.

Mike also shares some valuable tips on dealing with brands, distributors, and even your competitors on Amazon.

Listen to the entire episode and do not miss out on important tips!

(See Timestamps below)

Want to see more of Mike’s content?

Follow him on Instagram - https://www.instagram.com/mikesieben/

Timestamps:

0:00 – Massive Benefits of Wholesaling

4:29 - Wholesale vs Private Labels

7:12 – The Holy Grail in Wholesale

10:55 – Maximizing Brand Awareness

11:59 – How to Access Established Branding

14:42 – How to Build a Brand on Amazon

18:00 – PPC on Brands: How Would This Work

19:38 – Common Product Cost Range in Wholesaling

21:20 – Why Some Brands Are Not on Amazon

23:56 - Pitfalls in Growing a Brand

26:14 – Does Specialization on Wholesaling Works

28:14 – How to Deal with Competitions

30:44 – Different Approach on Wholesaling

32:17 - How to be a Wholesale Partner

35:25 - Approach on Dealing with Brands

37:29 - How to Find Distributors

39:44 - How to Choose a Product for Wholesale

41:43 – Minimum Contact Leads of Distributors

If you have any questions for Jayce, feel free to send them to [email protected]

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Want to join our Amazon community?

Go to bit.ly/sellerinteractive

In this new and exciting episode of Amazon Authority, we have onboard a fairly new Amazon FBA seller who keeps breaking the ceiling for beginners over the last year, Erin Morgan.

Apart from being an Amazon Seller, she is also a content creator with informative and helpful videos on YouTube. Her goal is to help others in my position to gain the confidence to sell on Amazon.

And in this podcast, we talked about how a beginner can dominate on Amazon using product differentiation and discussed the different faces of product variation.

Erin also shared her lessons and experience as a new seller while navigating her way on Amazon in the middle of a global pandemic and what is her next step after finding the right momentum.

( See Timestamps below )

Want to see more of Erin’s content?

Follow him on Instagram:

https://www.instagram.com/erinmorgan1918/

Follow her on Youtube:

https://www.youtube.com/c/ErinMorgan-AmazonFBA/featured

Timestamps:

0:50 - Getting to Know Erin

2:31 - Making Your Product Stand out

3:56 - The Process of Product Differentiation

5:50 - Producing Your Product Images

9:57 - Product Differentiation: Packaging

11:50 - Product Differentiation: Inserts

12:55 - Product Differentiation: QR Codes

13:45 - Understanding the Amazon Guidelines

17:23 - Example Products that Stands Out

20:41 - Make Your Product Visibly Different

22:40 - Cost for buying Patterns or designs

23:16 - Product Design Exclusivity

24:50 - Study and Critique Your Competitor's Products

28:27 - Understanding Minimum Order Quantity

30:17 - What is an IPI score?

33:08 - Understanding Metrics That really matter

36:05 - More about Product Differentiation

37:47 - Starting an Amazon business During the Pandemic

41:03 - Next Stage in Life // Motherhood

46:27 - How to Start Taking Action

If you have any questions for Jayce, feel free to send them to [email protected]

Want to join our Amazon community?

Go to bit.ly/sellerinteractive

In today’s episode, we get to interview Kevin Pakman, Founder of AMZ FBA Business Society.

He has no corporate or sales background before Amazon but he was able to not just survive but thrive on the e-commerce business.

In this podcast, we talked about the common mistakes of Amazon sellers when it comes to PPC, costing, and also dabbled on the talk of expected trends we are going to experience moving forward in 2021.

Kevin also shared some quick and dirty secrets on overcoming challenges and hurdles while paving your way to becoming a major seller on Amazon Marketplace.

TIMESTAMPS

1:00 - Getting to Know Kevin

3:01 - Advocacies for Amazon Sellers in PPC

8:35 - When Is It Wise to Go Conservative

10:14 - Common Pitfalls that Wastes Money

12:07 - How to Scale your Keywords

14:00 - Common Pitfalls in PPC

15:28 – Common Beginner’s Mistakes in PPC

17:06 - The Future of PPC in 2021

23:33 - New Trends and Expectations in 2021

25:56 – Contrasting Good and Bad “Differentiation”

32:45 - Challenges of becoming a Major Seller

35:09 – Knowing How to Be Comfortable with “Costing”

36:32 - When to Focus on Profitability

Join Kevin's Amazon mentorship program here: https://amzfbabusinesssociety.carrd.co/

If you want to see more of Kevin’s content?

Follow him on Instagram - https://www.instagram.com/kevinpakman/

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If you have any questions for Jayce, feel free to send them to [email protected]

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Want to join our Amazon community?

Go to bit.ly/sellerinteractive

In this podcast, we talk about how to launch products the right way.

Building a successful Amazon business is not all about luck. There's a science to every move you make in optimizing your Amazon page.

Eric Castellanos, CEO of AmazonLit is our guest for this week's podcast, and he'll be sharing all the nuts and bolts in crafting an effective strategy when you start selling on your Amazon account.

If you're serious about your entrepreneur goals this year, this episode is a must-watch to prepare yourself for the whole year of 2021.

Want to learn more valuable tips from Eric? 

Follow him at @amazonlit or check out FREE AMAZON TRAINING on www.esellersri.com/freetraining

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Timestamps

0:00 - Intro

1:11 - Getting to know Eric

3:03 – What can go Wrong in Product Launching

6:36 - Launch a Product the Right Way

9:46 – The Importance of Testing your Listing Optimization

11:00 – The Best Launch Strategies

13:16 – How to Make High Conversion Video Ads

15:11 - Common Product Pitfalls

17:47 – Coping from the Pandemic

21:53 – How to deal with Storage Issues

22:41 - Key Factors to Scale Up Your Business

25:54 - Branching Out to Other Platforms

30:01 – What Amazon Sellers Should Prepare for this 2021

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If you have any questions for Jayce, feel free to send them to [email protected]

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Want to join our Amazon community?

Go to bit.ly/sellerinteractive

In today's episode, we get to interview Stephen Somers of Marketplace Superheroes.

If you're an Amazon Seller, you might've watched his very informative and entertaining videos on Youtube.

And in this podcast, we delve deeper into why mindset on money and Amazon is a crucial part of being a successful e-commerce seller.

Stephen also shares his lessons and experience in creating a freight company and an online accountancy firm, SuperHero Freight and SuperHero Office)

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Want to see more of Stephen's content?

Follow him on Instagram - https://www.instagram.com/stephenjsomers/

Follow him on Youtube -

To learn more about Amazon • Mindset • Money, subscribe to Marketplace Superheroes

https://www.youtube.com/c/MarketplaceSuperHeroesofficial/featured

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Timestamps

00:47 - Getting To Know Stephen

02:06 - What is a Freight Business?

04:52 - What is Freight Forwarding?

09:07 - Is this similar to 3PL?

13:54 - Common Mindset Pitfalls

19:04 - The importance of launching more products

23:12 - Tips on how to scale-up on amazon

31:11 - Why being aggressive on PPC is effective

35:08 - Dealing with the COVID 19 disruption

38:49 - Best Practices in Sales Forecasting

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If you have any questions for Jayce, feel free to send them to [email protected]

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Want to join our Amazon community?

Go to bit.ly/sellerinteractive