Back in episode four, we had our colleague Stefan Jordev, Bobsled’s PPC specialist, on the show to share his tools for analyzing how effective our advertising programs really are. We want to dive deep into sponsored products on Amazon. PPC analysis is an integral part of our operations, so we need to better understand how it is affecting our bottom line. With the tides turning towards the Amazon marketplace and online storefronts, we need to know how our advertising dollars are being spent.