Is your Marketing strategy primarily inbound, or outbound?

Despite having written a bestselling business book (Evergreen Assets) about an inbound, content marketing led strategy, John Lamerton doesn't suggest that this is necessarily the best option for YOU.

In this short, solo episode of the Ambitious Lifestyle Business podcast, John explains the difference between the two strategies, and suggests you may want to do BOTH...

Every year in the One Percent Club, John and Jason ask One Percenters to start the year by pondering TWO questions:

1. What's the ONE thing you want to acheive in 2025?
2. What's the SYSTEM that's going to get you there?

This is a really simple exercise, but sticking to that system for a whole year is more difficult...

In this episode of the Ambitious Lifestyle Business Podcast, hosts John and Jason interview Martin Ross, a travel counselor who shares his journey from working at Disneyland Paris to building a successful lifestyle business in travel.

Martin discusses his experiences in the travel industry, the challenges of starting a new business, and the importance of finding a niche. He also emphasises the role of content creation and marketing in his business, as well as the benefits of incremental improvements and the use of AI to streamline processes.

Throughout the conversation, Martin highlights the significance of balancing work and lifestyle, particularly in his life in France. They discuss the evolution of content creation and personal branding in the travel industry.

They explore how technology has made it easier for individuals to generate content and build a brand without needing a large team.

Martin shares insights on the importance of reflection for business improvement, the necessity of marketing as a core function of any business, and how to define an ambitious lifestyle that allows for personal fulfillment while achieving business goals..

The Ambitious Lifestyle Business podcast is available wherever you get your podcasts...

In today's solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas.. for Small Businesses talks us through the biggest mistake he ever made - spending £250,000 building a business that earned him just £750 before being shut down.

Just because you've worked out something on a spreadsheet, doesn't mean that you'll get the same results when working with actual, real humans...

In this solo episode of the Ambitious Lifestyle Business podcast, bestselling business book author John Lamerton show us how human psychology comes into play, and defies all logic!

When you create Evergreen Assets, you do the work ONCE, and reap the rewards again and again (and again!).

That's the OPPOSITE of what's happening in my garden right now, where I seem to have acquired a new full-time job!

In today's solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Evergreen Assets: Do the Work Once, Reap the Rewards Again and Again (and Again!) explains why you should be BOTH an explorer AND an exploiter.

In this Christmas special edition of the Ambitious Lifestyle Business podcast, John and Jason reflect on the key themes of the past year, focusing on the importance of vision and values in business. They discuss how genuine values shape company culture and attract the right team and clients.

The conversation also touches on the political landscape, economic challenges like inflation, and the significance of seizing opportunities. Jason shares his Book of the Year, highlighting insights from Boris Johnson's memoir, emphasizing the power of vision in leadership. In this conversation, Jason and John delve into the leadership style of Boris Johnson, emphasizing the importance of communication and vision in leadership.

They also discuss insights from the book 'Die with Zero' by Bill Perkins, which focuses on retirement planning and the importance of spending wisely throughout life. The conversation also touches on personal reflections about aging, ambition, and the desire to live a fulfilling life, culminating in a discussion about setting intentions for the upcoming year.

The Ambitious Lifestyle Business podcast is available wherever you get your podcasts...

Would you rather have a £10 discount, or a £2 glass of wine?

As a buiness owner, would you rather give a £10 discount, or a £2 glass of wine (that's worth £10 to the customer)?

In today's solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses explains why you should be able to find the £2 glass of wine in YOUR business.

You've got to choose one or the other - you've either got to be the BIGGEST (in which case you HAVE to beat all rivals, else you WILL lose)...

Or, you can be the ONLY - in which case, no one can compete with you - and you're guaranteed to win.

In today's solo episode of the Ambitious Lifestyle Business podcast, author John Lamerton explains why he's the ONLY "normal bloke from Plymouth writing books for ambitious lifestyle business owners, to help them improve their business and lifestyle by 1% each week."