A New Beauty Category is Born. An Interview with Paul Wolff of Alex|Tay.
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[Music]
we think pretty is pretty important in
all things in beauty welcome to radio a
and B designed for those who want to
live a long and vibrant life I’m Patti
Schmucker a licensed cosmetologist who’s
been in the beauty industry for over 40
years radio a and B which stands for
american-made Beauty is where we tell
the secrets behind the making of health
and beauty products our segment sponsor
today is Melanie Mills Hollywood the
award-winning makeup artist has
developed a beautiful body care line go
to American made Beauty calm under
cosmetics to find this a verified
american-made Beauty you know in October
of 2016 Fast Company magazine asked is
customization the future of the beauty
industry the ability to create unique
personal products versus pacing a store
floor and waiting for an expert to
dictate what color style or look is in
season has inspired innovation and a
revolutionary new way to see beauty
that’s breaking all the rules
today you’ll meet Alex and teh custom
nail color the newest american-made
Beauty during our feature segment you’ll
meet it’s of a CEO and founder Paul wolf
and learn a little bit of how a company
goes from an idea to building an
enterprise during our segment we call in
the jar you’ll learn how his he’s
disrupting the nail space with Alex sent
a custom nail color will go into Beauty
that soul V deep and learn a little bit
about how Alex and Tay is building an
enterprise that is having social impact
and finally we’ll wrap up our show with
Beauty biz and we’ll turn to the
professional industry and share how if
you’re professional you can get involved
with this direct-to-consumer play so
let’s get started by me telling you a
little bit about our guests Paul Wolfe
is a serial entrepreneur who has been in
of in has been innovating market
segments for the past 25 years as a
designer inventor material specialist
technology innovator and
operator Paul has developed and built
unique companies and platforms in the
retail environmental medical and
technology sectors his innovation is
focused on the gathering of data
tracking user activity and building back
and networks to identify consumer
patterns he is also focused on
developing material coatings and
better-for-you products that were where
performance and price can be competitive
as founder of halo Goods Paul desires to
develop a company with a group of
thoughtful partners who are interested
in a mix of providing consumers with
amazing products and the ability for the
business to support social impact
programs the first halo brand to enter
the marketplace is alex and a int a
custom nail color welcome Paul I am
personally delighted to have you here
today thanks Betty thanks for having me
so let’s start by talking a little bit
about what led you here tell us a little
bit of the backstory in your early
career success well yeah I had a re
