Amin Aaser talks about his company, Noor Kids, which helps Muslim kids build confidence in their religious identity through picture books. Noor Kids publishes one of the world’s fastest-growing Islamic children’s book series with titles in over 250,000 homes across 25 countries. Amin shares about his rocky first attempt at writing a children's book, as well as how to invest our time for the best returns.

Amin began his career in business management, working for Fortune 500 companies such as 3M, Target Corporation, and General Mills. He gained his Master’s Degree at UC Berkeley where he focused in faith-based social enterprises. He graduated magna cum laude with distinction from the Carlson School of Management at the University of Minnesota. He lives with his family in Minneapolis, Minnesota.

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